Australian sale events in 2020

Posted: 27 December 2019 4:00 pm


From the Boxing Day sales to Vogue Online shopping night, Click Frenzy, Black Friday, Singles Day and everything in between, Australia has plenty of sale events upcoming this year.

Note: You're currently looking at sale dates for 2020. Click here for the 2021 version.

Plan your shopping sprees ahead of time and fast-track your bargain hunting success for 2020. Here's a run-down of the biggest Australian online shopping events of the year.

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  • Mother's Day. This annual event is hosted in Australia on the second Sunday of May and you can bet that retailers are trying to entice us to stray from the usual gift of flowers on 10 May 2020. Expect to see deals from leading online homewares, fragrance and beauty retailers in the two weeks prior to the Mother's Day celebrations.
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  • EOFYS. The End of Year Financial Sale is the biggest shopping event on many Aussies' calendars. Grab a deal on just about anything from home appliances and entertainment systems to clothing, accessories and more. This unmissable event is scheduled for 30 June, however, many retailers start their sales much earlier.
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  • Winter sales. As Australia looks forward to the end of those long winter months, retailers will start clearing out stock to make room for their new summer supplies. As such, you'll see sales starting around 26 June and running through to the end of August. Smart shoppers will be able to pick up a bargain winter wardrobe ready for 2021.


  • Amazon Prime Day. This sale event is hosted on an annual basis exclusively for Amazon Prime members, and this year it's looking likely to fall on 21 July. Amazon has proven itself to be a global go-to retailer for anything and everything and Prime Day is one not to be missed.
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  • Last chance winter sales. As we say goodbye to winter and open our arms ready to embrace the sunshiny days and balmy temperatures, retailers will up the ante in a bid to flog off their remaining winter stock. This is your last chance to grab a bargain winter coat for 2021. Shop before 31 August to secure a great deal.


  • Father's Day. As 6 September approaches, you can expect to see some substantial mark-downs online across men's fragrances, gift sets and gadgets. Pick up a premium present at a fraction of the usual price and ensure your dad smiles a little wider this year on Father's Day.
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  • Singles' Day. With Valentine's Day celebrations being focussed on couples, Singles' Day is a day to celebrate your bachelor or bachelorette status. This anti-Valentine's holiday originated in China, and Aussies are fully on board with the event. 11 November is a great time to grab a limited-time discount on top products.
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  • Diwali. This Hindu festival of lights is a great time to pick up discounts on a fantastic range of consumer products. The festival itself lands on 14 November this year, and we're expecting to see a week-long sale event in the lead up to the celebration.
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  • Click Frenzy. This sale started out as Australia's answer to Black Friday. Click Frenzy is an online-only 24-hour shopping event that's usually hosted on the third Tuesday of November and gifts customers with some excellent discounts in the lead up to Christmas. This year the event is scheduled for 17 November.
  • Black Friday. This annual US shopping event has now landed itself amongst the top three best shopping dates in Australia. Every year, more and more retailers are getting on board with Black Friday and the discounts seem to get better and better. Make note of 27 November 2020 to enjoy big discounts just in time for Christmas.
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  • Cyber Monday. Following on from the Black Friday sales, Cyber Monday is an extension of this US shopping event. Many retailers will now run exclusive deals throughout the weekend between the two events too. Traditionally though, Cyber Monday was the Black Friday equivalent for online retailers. This year it falls on 30 November.
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  • Green Monday. Green Monday is hosted on the second Monday of December, which is 14 December this year, and marks the cut off date for delivery in time for Christmas. As such, in a last chance bid to win over your custom, online retailers offer some great discounts for last-minute shoppers.
  • Free Shipping Day. This is the last day that Australian retailers will guarantee delivery before Christmas for online shoppers. As such, following in the footsteps of the US, it has become a trend that Australian retailers will offer free delivery on online orders on this day. 2020's Free Shipping Day is on 15 December.
  • Boxing Day. Boxing Day is one of the most highly anticipated events of a shopper's calendar on a global scale. It's one of the best times of year to secure products at a steal. With almost every retailer getting on board and discounts of up to 80% off, make sure you mark 26 December on your shopping calendar this year.
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  • Back to school sales. The majority of schools return after their long summer breaks at the end of January, meaning you'll need to kit out your kids with everything from stationery to shoes in preparation. To make it a little lighter on the wallet, plenty of retailers offer great deals and discounts throughout January on all the things you need to buy before the kids go back to school.
  • End of summer sales. As the summer gives way to autumn, clothing retailers clear out their old styles to make room for their brand new winter collection. This is the perfect time to stock up on classic pieces and summer essentials at a steal. Expect these sales to start around 27 January and last through to the end of February.
  • Chinese New Year. Celebrate the Chinese New Year with a sale shopping spree on 25 January and enjoy wide-spread discounts across everything from electronics and homewares to fashion and accessories.
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  • Australia Day. Boost our economy by shopping with Australia-born retailers during the Australia Day sale event on 27 January 2020 and enjoy big discounts on travel, home appliances, electronics and more.


  • Valentine's Day. This lovers' holiday has become a popular spending spree for Australian romanticists. With many of us now eager to branch out from the traditional roses and chocolate combo, retailers are starting to offer some special discounts on gifts for your significant other in the lead up to 14 February.
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  • Travel Frenzy. This 24-hour sale event is dedicated to holiday makers. Enjoy huge discounts on dream destinations, flights, packages and hotel stays online from participating retailers during the Click Frenzy Travel event on 17 March 2020.

Image: Myer store via Shutterstock.

The information provided is general advice only and does not take into account your individual needs, objectives or financial situation. Consider the product information and your own circumstances before you make any decision. Compare your options and get advice if you are uncertain.


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