Record number of Australians will shop online next Monday
Australia's busiest online shopping day is coming and is set to break the current records.
According to eBay, Monday 12 December will set new volume records for online and mobile shopping across the country. Over 2.7 million people are predicted to log on and shop on eBay alone.
On the day, purchasing is expected to peak between 8pm and 9pm for desktop users and between 9pm and 10pm for mobile visitors. And during these 60 minutes approximately 39600 gifts will sell - that's 11 gifts purchased each second!
Interestingly, 1.7 million of those users will be shopping through a mobile device. This is 11% more than the mobile shopping figures for 2015, proving Australia's preference for mobile over desktop shopping is only continuing to grow.
eBay's predictions indicate a change in Australian online shopping behaviour. Our busiest online shopping day this year is a whole week later than it was last year.
According to eBay data, there are a few factors influencing this delay. One of the most significant is the maturity of Click and Collect services, which allow you to buy online and pick up in store. These services eliminate issues relating to extended Christmas shipping times and allows consumers to skip delay and get their purchases straight away.
Steve Brennen, eBay's senior director marketing and retail innovation said: “We are expecting a high number of shoppers to take advantage of alternate delivery options like Click and Collect allowing them to pick up their gifts direct from retailers in all of the major cities and metro hubs across the country."
“This year, there will be over 4 million products available for pick up from our retail partners like Target and The Good Guys as well as from thousands of Woolworths supermarkets. We predict the number of gifts being picked up in this way to be nearly 51 per cent higher than last year as Australians take advantage of the convenience being offered this Christmas."
Monday 12 December 2016 will see 113 million live listings across eBay's site. Although this is 64% more than in 2015, many gifts are expected to sell out quickly. eBay trendwatcher Meg English revealed that popular items are already extremely hard to come by. The extremely popular Hatchimals are a prime example.
Shoppers looking to beat the rush and snag some of the more popular items are encouraged to beat the rush and shop on eBay before the peak period this coming Monday.
If you want to know which are the most popular items and what has a high likelihood of selling out, here are a few figures to help you plan your purchasing strategy.
On eBay this Monday:
- A VR Head Set to sell every 2 minutes
- A Star Wars related item to sell every 33 seconds
- A bicycle to sell every 5 minutes
- A pool inflatable to sell every 90 seconds
- A smart watch to sell every 50 seconds
- A GHD Hair care item to sell every 8 minutes
- An Apple product to sell every 55 seconds
- A Pokémon item to sell every 16 seconds
- A Pie Face game to sell every 5 minutes
- Off the shoulder tops to sell every 2 minutes
- Speak Out to sell every 8 minutes
- A Jewellery item to sell every 3 seconds
- A pet related item to sell every 10 seconds
- A toy to sell every 4 seconds
- A Health and Beauty item to sell 3 seconds
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