Camilla and Marc dress

20 Australian fashion designers you should know about

See who made the list of our favourite Aussie designers, and your comprehensive guide on where to shop the Australian fashion labels list online.

When it comes to fashion in the land Down Under, Australia has fast become the crème de la crème for designers and brands alike not only on our shores but right around the globe. Sure, we aren't known for the makings of the High Street, but what we lack in that department we make up for in true homegrown talent who know how to sew a darn good pair of trousers.

Australian Fashion Week made its debut back in 1996, can you believe it, that's 20 years in the making. Our first taste from the Australian fashion designer style stars began in the early 90s with Alex Perry and his glamorous gowns, and Ksubi - who still take us to denim heaven season after season. Fast forward to today we have the originals (#blessed) in the mix with an added array of labels to thank for our wardrobe of wonders. There's Maurie & Eve and C/meo Collective, the Sydney born turned international stars Sass & Bide, Tome and Zimmermann, not forgetting the up-and-comers like Dyspnea and Backstage who proudly hold the Made in Australia title.

On another note, 'tis the season to be shopping. (Because isn't it always?) It's time to spend some of your hard earned dollar bills on that investment bag/coat/shoes you've been saving in your wishlist these past few months.

Need some inspiration? Go right ahead and add these beauties to your shopping cart. Freshen up your closet, and invest in the Best of Australian Fashion for this season and beyond.

Want more from Australian designers? See all the best from last Mercedes Benz Fashion Week Australia here.

We've got a pretty perfect bunch of Australian designers on our hands that you need to pay attention to. Here they are:

Alice McCall Shake It Dress

1. alice McCALL

This Australian designer is known for its uniquely feminine designs. Season after season, alice McCALL delights with dreamy designs and delicate detailing.

Where to shop alice McCALL online:

Finders Keepers Voyager Mini Dress

2. Finders Keepers

F is for Fun and Finders Keepers. A twist of playful prints with personality and modern shapes, the twentysomething girl has love heart emoji eyes for this Adelaide based label.

Where to shop Finders Keepers online:

Camilla and Marc dress

3. Camilla and Marc

Brother-sister duo - Camilla and Marc Freeman - have been in our wardrobes since 2003 bringing us a luxurious label to love forever and ever. Class tailoring, femme prints and sleek separates. PS - did you know they have a little sister, C&M?

Where to shop Camilla and Marc online:

Réalisation Par Juliet - Rouge Fleur Dress

4. Réalisation Par

Conceived by Australian blogger/influencer turned designer, Alexandra Spencer and designer friend Teale Talbot, Réalisation Par is the brand that everybody is talking about. Réalisation does not create collections rather it focuses on crafting the perfect wardrobe staples and showstoppers. Modern but with a retro twist, you'll see these designs on every cool-girl Instagram.

Where to shop Réalisation Par online:

SIR the Label Aurelie Jumpsuit

5. SIR the Label

SIR is still a new kid on the block but is rising fast. In fact this brand is now officially stocked at Barney's. Standing for "separates, intimates and ready-to-wear", SIR is minimalistic and simple. The brand is self described as 'confident, distinctive and versatile.'

Where to shop SIR the Label online:

Bec & Bridge Havana Nights Midi Dress

6. Bec + Bridge

This Aussie duo strikes a balance between aspirational and achievable fashion. You can count on being a repeat returner season after season.

Where to shop Bec + Bridge online:

Zimmermann White Corsage Dress

7. Zimmermann

Wear-anywhere sundresses, playsuits in perfect prints and the best kind of swimwear, Zimmermann is an iconic Australian label made by women, for sartorially savvy women.

Where to shop Zimmermann online:

By Johnny Dress


Contemporary women's label by johnny has been making waves since bursting into the scene. Each collection goes from strength to strength with striking prints and futuristic shapes.

Where to shop BY JOHNNY. online:

C/MEO Collective denim dress

9. C/MEO Collective

Be the girl about town in C/MEO Collective. Taking the trends to the streets with its own flavour, this label boasts an affordable luxe-look and has the attention from the world's fashion pack.

Where to shop C/MEO Collective online:

Ellery Georgian maxi dress


Perth born Kym Ellery is a name not to be forgotten. Tinkering in the realm of dream-like avant garde collections, the parade of fabrics, smart-structured tailoring and unique choice of shapes add a certain attitude to your look.

Where to shop ELLERY online:

Toni Maticevski Dress

11. Maticevski

Exquisite designs and exceptional quality make Toni Maticevski's collections nothing short of breathtaking. Modernity, innovation and beauty are prominent throughout his work.

Where to shop Maticevski online:

Michael Lo Sordo dress

12. Michael Lo Sordo

MLS captivates us with a certain romantic charm. The picture perfect dresses we saw on the runway at this year's Australian Fashion Week continue to have our hearts in a flutter.

Where to shop Michael Lo Sordo online:

Camilla Geisha Girl Kimono Sleeve Dress

13. Camilla

With is rich bohemian prints and vibrant colours, you can spot a Camilla piece from a mile away. Unique, bright and unexpected, every Camilla design is a head-turner.

Where to shop Camilla online:

sass & bide

14. sass & bide

Heidi Middleton and Sarah Jane Clarke set out to reinvent the wheel in the early 90s, fast becoming a must-have in every twentysomething's wardrobe they're best known for stunning embellishment and unique collaborations.

Where to shop sass & bide online:

Manning Cartell dress

15. Manning Cartell

Manning Cartell has evolved to become one of Australia's most respected and sought after labels. Its designs focus on sophisticated styles, tailoring and premium craftsmanship.

Where to shop Manning Cartell online:

Ginger & Smart Speculate top and skirt

16. Ginger & Smart

Both polished and playful, Ginger & Smart is a brand for the cool and confident woman. Each season this label toys with completely different ideas whether it be bold prints or paired back monochromatic looks, all the while remaining true to the luxurious and contemporary aesthetic that's made the brand so popular.

Where to shop Ginger & Smart online:

Maurie and Eve jumpsuit

17. Maurie & Eve

Made for the fun loving girl who likes to go Out-out, Maurie & Eve serves up a mix of feminine styles with a modern, tough edge and the best kind of fancy everyday-wear to be comfortable in. Chic is always on the agenda.

Where to shop Maurie & Eve online:

Aje Blythe dress

18. Aje

Be enchanted with Aje season after season. If you love a touch of sparkle, look no further. Transeasonal basics and bespoke pieces are all on the menu.

Where to shop Aje online:

Talulah dress

19. Talulah

Transcend into - Talulah nails the boho luxe look, soft silks and dreamy cuts all brought to life out of beautiful Byron Bay.

Where to shop Talulah online:

Tigerlily Swimwear Delon

20. Tigerlily

Tigerlily's unique swimwear and beachy fashion pieces are immediately distinguishable. The bold prints are polished yet bohemian and each piece is cut in such a way that absolutely flatters the female form.

Where to shop Tigerlily online:

Designers to keep an eye on

Dyspnea logo
Perth label Dyspnea came into our wardrobe-world in the 2014 New Generation Runway show at Australian Fashion Week. Following the success of the show they debuted their first solo runway at this year's Australian Fashion Week (MBFWA) which has lead to a major buzz amongst fashion editors' and stylists. This BFF duo are definitely the up-and-comers to keep an eye on.
Dyspnea Chingy Set
Dyspnea Erotique Lookbook
Dyspnea Pussy Posse Tee
Backstage logo
Sydney based Backstage Label have also captured the eyes of fashion girls around the globe in recent months. Off the back of their latest campaign featuring Aussie beauty Mimi Lashiry and their debut runway show at Australian Fashion Week earlier in the year, the label is often spotted on the who's who of Australian celebrities and influencers including Jasmin Howell (Friend in Fashion), Tash Oakley (A Bikini A Day) and DJ Dena Kaplan.
Backstage Floral Print
Backstage Harper Top with Maldives Skirt
Backstage Pink Power Suit

Who's Made in Australia?

Which Australian Fashion labels hold the Made in Australia title?

See more brands made in Australia.

The A-Z of Australian fashion designers and labels

Who else do you need to know on the Australian fashion scene? Browse the ultimate Designer Directory of your dreams when it comes to Australian fashion designers and labels below.

Retailer shipping times

Now that we know who's who, let's switch the spotlight to the retailers stocking these Australian fashion designers and labels, and who can get your outfit to you the fastest*:

THE ICONIC Orders over $50 Next day Orders over $50, $12.95
$12.95 for orders below
3-5 hours Yes!
Surfstitch Orders over $50 1-5 business days Orders over $50, free
$5.95 for orders below
Next day Express shipping, yes!
David Jones Orders over $100 3-7 business days $15 Same day Min. spend is a little expensive
General Pants Co. Orders over $75 Next day Orders over $75, free
$10 for orders below
Next day Yes!
URBAN OUTFITTERS Orders over $50
$4.95 for orders below
5-9 business days $14.95 2-3 business days Standard shipping, yes - if you're prepared to wait
TOPSHOP Orders over £75
£5 for everything else
6-9 business days £20 5 business days Min. spend is a little expensive
ASOS Orders over $40
$5 for orders below
6 business days Orders over $125, free when code applies
$14.99 for orders below
2 business days Express shipping, yes!
Dissh Boutique Orders over $75 3-5 business days Orders over $75, free
$10 for orders below
Next day Express shipping, yes!
Styletread Orders over $65 2-3 business days Orders over $65, free
$10 for orders below
2-3 business days Express shipping, yes!

*This is a general guide to delivery times based on metro areas within Australia. For further clarification please see the website directly.

Is there a designer or label that we've missed? Please feel free to submit more Australian fashion designers or Australian fashion labels in the comments below.

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