20 Australian fashion designers you should know about

See who made the list of our favourite Aussie designers, and your comprehensive guide on where to shop the Australian fashion labels list online.

Last updated:

When it comes to fashion in the land Down Under, Australia has fast become the crème de la crème for designers and brands alike not only on our shores but right around the globe. Sure, we aren't known for the makings of the High Street, but what we lack in that department we make up for in true homegrown talent who know how to sew a darn good pair of trousers.

Australian Fashion Week made its debut back in 1996, can you believe it, that's 20 years in the making. Our first taste from the Australian fashion designer style stars began in the early 90s with Alex Perry and his glamorous gowns, and Ksubi - who still take us to denim heaven season after season. Fast forward to today we have the originals (#blessed) in the mix with an added array of labels to thank for our wardrobe of wonders. There's Maurie & Eve and C/meo Collective, the Sydney born turned international stars Sass & Bide, Tome and Zimmermann, not forgetting the up-and-comers like Dyspnea and Backstage who proudly hold the Made in Australia title.

On another note, 'tis the season to be shopping. (Because isn't it always?) It's time to spend some of your hard earned dollar bills on that investment bag/coat/shoes you've been saving in your wishlist these past few months.

Need some inspiration? Go right ahead and add these beauties to your shopping cart. Freshen up your closet, and invest in the Best of Australian Fashion for this season and beyond.

Want more from Australian designers? See all the best from last Mercedes Benz Fashion Week Australia here.

We've got a pretty perfect bunch of Australian designers on our hands that you need to pay attention to. Here they are:

Alice McCall Shake It Dress

1. alice McCALL

This Australian designer is known for its uniquely feminine designs. Season after season, alice McCALL delights with dreamy designs and delicate detailing.

Where to shop alice McCALL online:

Finders Keepers Voyager Mini Dress

2. Finders Keepers

F is for Fun and Finders Keepers. A twist of playful prints with personality and modern shapes, the twentysomething girl has love heart emoji eyes for this Adelaide based label.

Where to shop Finders Keepers online:

Camilla and Marc dress

3. Camilla and Marc

Brother-sister duo - Camilla and Marc Freeman - have been in our wardrobes since 2003 bringing us a luxurious label to love forever and ever. Class tailoring, femme prints and sleek separates. PS - did you know they have a little sister, C&M?

Where to shop Camilla and Marc online:

Réalisation Par Juliet - Rouge Fleur Dress

4. Réalisation Par

Conceived by Australian blogger/influencer turned designer, Alexandra Spencer and designer friend Teale Talbot, Réalisation Par is the brand that everybody is talking about. Réalisation does not create collections rather it focuses on crafting the perfect wardrobe staples and showstoppers. Modern but with a retro twist, you'll see these designs on every cool-girl Instagram.

Where to shop Réalisation Par online:

SIR the Label Aurelie Jumpsuit

5. SIR the Label

SIR is still a new kid on the block but is rising fast. In fact this brand is now officially stocked at Barney's. Standing for "separates, intimates and ready-to-wear", SIR is minimalistic and simple. The brand is self described as 'confident, distinctive and versatile.'

Where to shop SIR the Label online:

Bec & Bridge Havana Nights Midi Dress

6. Bec + Bridge

This Aussie duo strikes a balance between aspirational and achievable fashion. You can count on being a repeat returner season after season.

Where to shop Bec + Bridge online:

Zimmermann White Corsage Dress

7. Zimmermann

Wear-anywhere sundresses, playsuits in perfect prints and the best kind of swimwear, Zimmermann is an iconic Australian label made by women, for sartorially savvy women.

Where to shop Zimmermann online:

By Johnny Dress


Contemporary women's label by johnny has been making waves since bursting into the scene. Each collection goes from strength to strength with striking prints and futuristic shapes.

Where to shop BY JOHNNY. online:

C/MEO Collective denim dress

9. C/MEO Collective

Be the girl about town in C/MEO Collective. Taking the trends to the streets with its own flavour, this label boasts an affordable luxe-look and has the attention from the world's fashion pack.

Where to shop C/MEO Collective online:

Ellery Georgian maxi dress


Perth born Kym Ellery is a name not to be forgotten. Tinkering in the realm of dream-like avant garde collections, the parade of fabrics, smart-structured tailoring and unique choice of shapes add a certain attitude to your look.

Where to shop ELLERY online:

Toni Maticevski Dress

11. Maticevski

Exquisite designs and exceptional quality make Toni Maticevski's collections nothing short of breathtaking. Modernity, innovation and beauty are prominent throughout his work.

Where to shop Maticevski online:

Michael Lo Sordo dress

12. Michael Lo Sordo

MLS captivates us with a certain romantic charm. The picture perfect dresses we saw on the runway at this year's Australian Fashion Week continue to have our hearts in a flutter.

Where to shop Michael Lo Sordo online:

Camilla Geisha Girl Kimono Sleeve Dress

13. Camilla

With is rich bohemian prints and vibrant colours, you can spot a Camilla piece from a mile away. Unique, bright and unexpected, every Camilla design is a head-turner.

Where to shop Camilla online:

sass & bide

14. sass & bide

Heidi Middleton and Sarah Jane Clarke set out to reinvent the wheel in the early 90s, fast becoming a must-have in every twentysomething's wardrobe they're best known for stunning embellishment and unique collaborations.

Where to shop sass & bide online:

Manning Cartell dress

15. Manning Cartell

Manning Cartell has evolved to become one of Australia's most respected and sought after labels. Its designs focus on sophisticated styles, tailoring and premium craftsmanship.

Where to shop Manning Cartell online:

Ginger & Smart Speculate top and skirt

16. Ginger & Smart

Both polished and playful, Ginger & Smart is a brand for the cool and confident woman. Each season this label toys with completely different ideas whether it be bold prints or paired back monochromatic looks, all the while remaining true to the luxurious and contemporary aesthetic that's made the brand so popular.

Where to shop Ginger & Smart online:

Maurie and Eve jumpsuit

17. Maurie & Eve

Made for the fun loving girl who likes to go Out-out, Maurie & Eve serves up a mix of feminine styles with a modern, tough edge and the best kind of fancy everyday-wear to be comfortable in. Chic is always on the agenda.

Where to shop Maurie & Eve online:

Aje Blythe dress

18. Aje

Be enchanted with Aje season after season. If you love a touch of sparkle, look no further. Transeasonal basics and bespoke pieces are all on the menu.

Where to shop Aje online:

Talulah dress

19. Talulah

Transcend into - Talulah nails the boho luxe look, soft silks and dreamy cuts all brought to life out of beautiful Byron Bay.

Where to shop Talulah online:

Tigerlily Swimwear Delon

20. Tigerlily

Tigerlily's unique swimwear and beachy fashion pieces are immediately distinguishable. The bold prints are polished yet bohemian and each piece is cut in such a way that absolutely flatters the female form.

Where to shop Tigerlily online:

Designers to keep an eye on

Dyspnea logo
Perth label Dyspnea came into our wardrobe-world in the 2014 New Generation Runway show at Australian Fashion Week. Following the success of the show they debuted their first solo runway at this year's Australian Fashion Week (MBFWA) which has lead to a major buzz amongst fashion editors' and stylists. This BFF duo are definitely the up-and-comers to keep an eye on.
Dyspnea Chingy Set
Dyspnea Erotique Lookbook
Dyspnea Pussy Posse Tee
Backstage logo
Sydney based Backstage Label have also captured the eyes of fashion girls around the globe in recent months. Off the back of their latest campaign featuring Aussie beauty Mimi Lashiry and their debut runway show at Australian Fashion Week earlier in the year, the label is often spotted on the who's who of Australian celebrities and influencers including Jasmin Howell (Friend in Fashion), Tash Oakley (A Bikini A Day) and DJ Dena Kaplan.
Backstage Floral Print
Backstage Harper Top with Maldives Skirt
Backstage Pink Power Suit

Who's Made in Australia?

Which Australian Fashion labels hold the Made in Australia title?

See more brands made in Australia.

The A-Z of Australian fashion designers and labels

Who else do you need to know on the Australian fashion scene? Browse the ultimate Designer Directory of your dreams when it comes to Australian fashion designers and labels below.

Retailer shipping times

Now that we know who's who, let's switch the spotlight to the retailers stocking these Australian fashion designers and labels, and who can get your outfit to you the fastest*:

THE ICONIC Orders over $50 Next day Orders over $50, $12.95
$12.95 for orders below
3-5 hours Yes!
Surfstitch Orders over $50 1-5 business days Orders over $50, free
$5.95 for orders below
Next day Express shipping, yes!
David Jones Orders over $100 3-7 business days $15 Same day Min. spend is a little expensive
General Pants Co. Orders over $75 Next day Orders over $75, free
$10 for orders below
Next day Yes!
URBAN OUTFITTERS Orders over $50
$4.95 for orders below
5-9 business days $14.95 2-3 business days Standard shipping, yes - if you're prepared to wait
TOPSHOP Orders over £75
£5 for everything else
6-9 business days £20 5 business days Min. spend is a little expensive
ASOS Orders over $40
$5 for orders below
6 business days Orders over $125, free when code applies
$14.99 for orders below
2 business days Express shipping, yes!
Dissh Boutique Orders over $75 3-5 business days Orders over $75, free
$10 for orders below
Next day Express shipping, yes!
Styletread Orders over $65 2-3 business days Orders over $65, free
$10 for orders below
2-3 business days Express shipping, yes!

*This is a general guide to delivery times based on metro areas within Australia. For further clarification please see the website directly.

Is there a designer or label that we've missed? Please feel free to submit more Australian fashion designers or Australian fashion labels in the comments below.

Fashion deals and coupons

PrettyLittleThing PrettyLittleThing

50% off your order

Enjoy 50% off dresses, tops, shoes and more at PrettyLittleThing. T&Cs apply.

Last verified


Coupon code ends


Extra 40% off sale

Use the code to save an extra 40% off already reduced dresses, tops, shoes and more. T&Cs apply.

Last verified

Coupon code ends

David Jones David Jones

Up to 50% off homewares and more + extra 20% off fashion

Save up to 50% on homewares, bedding and electrical. Plus, take an extra 20% off sale fashion, shoes and accessories. T&Cs apply.

Last verified

Deal ends

Crocs Australia Crocs Australia

30% off orders over $80

Use the code to avail the discount on shoes, sandals, clogs and more from Crocs. T&Cs apply.

Last verified


Coupon code ends


20% off site-wide

Score 20% off classic boots, sneakers, accessories and more at UGG. T&Cs apply.

Last verified


Coupon code ends

Kathmandu Kathmandu

Up to 40% off branded gear

Enjoy up to 40% off branded gear at Kathmandu. T&Cs apply.

Last verified

Deal ends

Nike Nike

Up to 50% off Nike shoes, clothing and more

Shop for Nike products on sale and enjoy up to 50% off selected styles. T&Cs apply.

Last verified

Deal ends

Amazon AU Amazon AU

Up to 60% off: Tech, home, Amazon devices + more

Huge savings on Echo Dot, Braun, Aiwa and more at Amazon. While stocks last. T&Cs apply.

Last verified


$20 off your first order

Get $20 off your first order when you sign up at THE ICONIC. Valid on orders over $99. T&Cs apply.

Last verified

Chow Sang Sang Chow Sang Sang

Purchase 2 or more selected jewellery and get 10% off.

Purchase 2 or more selected jewellery and get 10% off. T&Cs apply.

Last verified

Vistaprint Vistaprint

Up to $50 off your order

Use this code to save $50 on orders over $200, $20 on orders over $100 or $10 on orders over $60. T&Cs apply.

Last verified


Coupon code ends

Dissh Dissh

Up to 70% off sale

Enjoy up to 70% off dresses, playsuits, shoes and much more in the sale section at Dissh. T&Cs apply.

Last verified

Beginning Boutique Beginning Boutique
Ends soon!

20% off everything

Save 20% on clothing and accessories at Beginning Boutique. T&Cs apply.

Last verified

Ends soon!

Coupon code ends

Lacoste Lacoste

FREE shipping

Enjoy FREE shipping with any order at Lacoste. No minimum spend. T&Cs apply.

Last verified

Deal ends

SurfStitch SurfStitch

Extra 30% off over 8,000 styles

Take an extra 30% off selected styles from The Hidden Way, Tigerlily, Wrangler and more. T&Cs apply.

Last verified

Coupon code ends

boohoo boohoo

50% off everything

Valid for a limited time only at boohoo. Excludes selected lines. T&Cs apply.

Last verified

Deal ends

Vistaprint Vistaprint

$15 off orders over $80

Kick start the year with marketing makeover for less at Vistaprint. T&Cs apply.

Last verified

Coupon code ends

PrettyLittleThing PrettyLittleThing

40% off site-wide

Use the code to save 40% off dresses, tops, shoes, accessories and more. Excludes sale. T&Cs apply.

Last verified

Deal ends


Up to 50% off sale

Valid on selected styles at ECCO. T&Cs apply.

Last verified

Deal ends

Lorna Jane Lorna Jane

Further 25% off sale

Take a further 25% off sale tights, tanks, t-shirts and more at Lorna Jane. T&Cs apply.

Last verified

Deal ends

W Lane W Lane

50-75% off site-wide

Get 50-70% off tops, dresses, knitwear, jeans and much more at W Lane. T&Cs apply.

Last verified

Deal ends

Bras N Things Bras N Things

Up to 70% off sale

Get up to 70% off selected styles at Bras N Things. Exclusions and T&Cs apply.

Last verified

Deal ends


FREE worldwide shipping

Celebrate Lunar New Year with FREE worldwide shipping on all orders. T&Cs apply.

Last verified

Deal ends

Platypus Shoes Platypus Shoes

Up to 70% off Nike, Fila, Adidas, Vans and more

Save up to 70% on top brand sneakers, boots, running shoes and more. Exclusions, T&Cs apply.

Last verified

David Jones David Jones

Up to 40% off: The Designer Sale

Enjoy up to 40% off designer fashion, shoes and accessories. Limited time only. T&Cs apply.

Last verified

Deal ends

eBay eBay

Up to $100 off with eBay Plus

Save up to $100 on selected products from Vans, Apple, Tom Ford and more at eBay. Minimum spend $100. T&Cs apply.

Last verified

Coupon code ends

Vistaprint Vistaprint

Up to 50% off upgrades on business cards, banners, t-shirts and more

Enjoy up to 50% off upgrades on selected products at Vistaprint. T&Cs apply.

Last verified

Coupon code ends

Glue Store Glue Store

Further 25-40% off sale

Save big on selected styles from Tommy Hilfiger, Beyond Her, Lulu & Rose and more at Glue Store. T&Cs apply.

Last verified


Up to 15% off new season styles

Save up to 15% on selected styles from Prada, Burberry, Gucci, Valentino and more. T&Cs apply.

Last verified

Coupon code ends

Marco Polo Marco Polo

50% off summer markdowns

Enjoy 50% off selected dresses, pants, tees and more. T&Cs apply.

Last verified

Deal ends

Yarra Trail Yarra Trail

50% off summer markdowns

Score 50% off selected jeans, jumpers, dresses and more at Yarra Trail. T&Cs apply.

Last verified

Deal ends

Black Pepper Black Pepper
Limited time!

Further 20% off already reduced styles

Take a further 20% off sale women's pants, tops, polos, knitwear, jackets and accessories on sale now at Black Pepper. T&Cs apply.

Last verified

Get deal
Limited time!

Deal ends

Cue Cue

Further 20% off sale

Valid for a limited time only at Cue. T&Cs apply.

Last verified

Deal ends

Veronika Maine Veronika Maine
Ends tonight!

Further 20% off sale

Take a further 20% off already reduced styles at Veronika Maine. T&Cs apply.

Last verified

Get deal
Ends tonight!

Deal ends

NastyGal NastyGal

50% off everything

Enjoy 50% off everything including sale items from clothing, shoes and accessories at Nasty Gal. T&Cs apply.

Last verified

Deal ends


11% off when you order over $69

Valid for a limited time only at SHEIN. T&Cs apply.

Last verified

Coupon code ends


Up to 80% off sale

Get up to 80% off selected styles from Burberry, Gucci, Prada and more at NET-A-PORTER. T&Cs apply.

Last verified

Forever New Forever New

Further 20% off sale

Take a further 20% off sale items at Forever New with the promo code. T&Cs apply.

Last verified

Coupon code ends

24S 24S

Up to 70% off sale

Get up to 70% off the most coveted pieces of the season at 24S. T&Cs apply.

Last verified

Popular Womens Clothing & Accessories coupon codes

Last checked Code description Code
20 Jan 2020 50% off your order FGE****
20 Jan 2020 Extra 40% off sale BIG****
17 Jan 2020 30% off orders over $80 EXC****
14 Jan 2020 20% off site-wide FIN****
10 Dec 2019 Up to $50 off your order VPS****

Latest fashion news

Related Posts

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.

12 Responses

  1. Default Gravatar
    LeoNovember 27, 2018

    Hi, interesting list! I work for a weaving mill located in Italy, producing accessories and fabric for woman’s garments. My customers are most of the fashion brands in Europe. I’d love to open my business in Australia but I don’t have any contact. Do you have any suggestion? Kind regards, Leo

    • Avatarfinder Customer Care
      JohnNovember 27, 2018Staff

      Hi Leo,

      Thank you for reaching out to finder.

      A great way in having visibility in Australia is looking into signing up to online platforms that provide delivery in Australia. In this way, you gain more visibility in other parts of the world. Here is a great comparison finder page for you to look into regarding these online selling platforms. Hope this helps!


  2. Default Gravatar
    AboriginalNovember 24, 2018

    I’m an aboriginal Artist from a remote Kimberley town and would like to get my designs on the clothing range so I’m seek a designer that would be interested in working with me to get my designs onto clothing.
    Bianca Long – Jura Girls Designs

    • Avatarfinder Customer Care
      JoshuaNovember 26, 2018Staff

      Hi Aboriginal Artist,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      I’m glad to hear about your endeavor. To be considered, you would need to directly get in touch with fashion designers and companies. Check their website and visit their contact us page. Check as well if they are job openings. Generally, you would first need to apply for an internship to gain experience.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!


  3. Default Gravatar
    KatyaJuly 21, 2017

    I’m really surprised (and a bit disappointed) you haven’t included Morrison, not even in your general list of retailers. They’re Australian designed, owned and operated, have both retail and online standalone storefronts, and are also available in stores such as Myer. With over 25 standalone stores they’re hardly small biccies in the current retail climate. The same goes in terms of ‘where are they?’ for Saba. Another Australian chain with great retail and online presence, and it has to be said customer service. This isn’t a diss, by the way, just wondering why the oversight.

    • Default Gravatar
      JonathanAugust 3, 2017

      Hello Katya,

      Thank you for your inquiry.

      We appreciate your feedback on the page. We accommodate revisions if needed. A merchant can contact us to have them included. They can leave their website or store name, and the email address they can be contacted at. Afterwards, we will have one of our team reach out if it suits.

      Hope this helps.


    • Avatarfinder Customer Care
      DooneJuly 6, 2016Staff

      Hi Linda,

      Thanks for getting in touch. Sadly we don’t know which designer this is – if we did we’d be running out to buy one too!

      You might find some pretty dresses from this post: https://www.finder.com.au/lace-dresses


  4. Default Gravatar
    meganApril 11, 2016

    Could you possibly tell me from this list who are all the designers that are based in Brisbane I would really love to know.

    • Default Gravatar
      MiaApril 19, 2016

      Hi Megan,

      Unfortunately, none of these are Brisbane based. Both Sass & Bide and Talulah were initially founded in Brisbane but the head offices are now in Sydney.

      Cameo and Finders Keepers are based in Adelaide. Camilla and Marc and Maticevski are based in Melbourne but the rest are Sydney based.

      I hope that helps.


  5. Default Gravatar
    EliseMarch 30, 2016

    Would love to import some other brands to compliment our collections

    • Avatarfinder Customer Care
      StephanieMarch 31, 2016Staff

      Hi Elise,

      Thanks for your comment.

      If you are a merchant and wish to be included on our pages please reply with the name of your store and a link to it. We will contact you back if we’re interested.

      Thank you,


Ask a question
Go to site