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25+ Australian fashion designers you should know about
See who made the list of our favourite Aussie designers and your comprehensive guide on where to shop them online.
We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!
When it comes to fashion in the land Down Under, Australia has fast become the crème de la crème for designers and brands alike not only on our shores but right around the globe. Sure, we aren't known for the makings of the High Street, but what we lack in that department we make up for in true homegrown talent who know how to sew a darn good pair of trousers.
Australian Fashion Week made its debut back in 1996. Our first taste from the Australian fashion designers began in the early 90s with Alex Perry and his glamorous gowns, and Ksubi, who still takes us to denim heaven season after season. Fast forward to today and we have the originals in the mix with an added array of labels to thank for our wardrobe of wonders. There's Maurie & Eve and C/MEO Collective, the Sydney born turned international stars Sass & Bide and Zimmermann, and so much more.
1. alice McCALL
This Australian designer is known for its uniquely feminine designs. Season after season, alice McCALL delights with dreamy designs and delicate detailing.
Where to shop alice McCALL online:
2. Finders Keepers
F is for fun and Finders Keepers. A twist of playful prints with personality and modern shapes, the twenty-something girl has love heart emoji eyes for this Adelaide based label.
Where to shop Finders Keepers online:
3. Camilla and Marc
Brother-sister duo, Camilla and Marc Freeman, has been in our wardrobes since 2003 bringing us a luxurious label to love forever and ever. Think classic tailoring, femme prints and sleek separates. PS, did you know it has a little sister, C&M?
Where to shop Camilla and Marc online:
4. Réalisation Par
Conceived by Australian blogger/influencer turned designer, Alexandra Spencer and designer friend Teale Talbot, Réalisation Par is the brand that everybody is talking about. Réalisation does not create collections, preferring to focus on crafting the perfect wardrobe staples and showstoppers. Modern but with a retro twist, you'll see these designs on every cool-girl Instagram.
Where to shop Réalisation Par online:
- Réalisation Par online
5. SIR the Label
SIR is still a new kid on the block but is rising fast. In fact, this brand is now officially stocked at Barney's. Standing for "separates, intimates and ready-to-wear", SIR is minimalistic and simple. The brand is self-described as "confident, distinctive and versatile".
Where to shop SIR the Label online:
- SIR the Label
- Farfetch
- MATCHESFASHION
6. Bec + Bridge
This Aussie duo strikes a balance between aspirational and achievable fashion. You can count on being a repeat returner season after season.
Where to shop Bec + Bridge online:
- David Jones
- THE ICONIC
- Bec + Bridge
7. Zimmermann
Wear-anywhere sundresses, playsuits in perfect prints and the best kind of swimwear, Zimmermann is an iconic Australian label made by women, for sartorially savvy women.
Where to shop Zimmermann online:
8. BY JOHNNY.
Contemporary women's label BY JOHNNY. has been making waves since bursting into the scene. Each collection goes from strength to strength with striking prints and futuristic shapes.
Where to shop BY JOHNNY. online:
9. C/MEO Collective
Be the girl about town in C/MEO Collective. Taking the trends to the streets with its own flavour, this label boasts an affordable luxe-look and has the attention from the world's fashion pack.
Where to shop C/MEO Collective online:
10. ELLERY
Perth born Kym Ellery is a name not to be forgotten. Tinkering in the realm of dream-like avant-garde collections, the parade of fabrics, smart-structured tailoring and a unique choice of shapes add a certain attitude to your look.
Where to shop ELLERY online:
11. Maticevski
Exquisite designs and exceptional quality make Toni Maticevski's collections nothing short of breathtaking. Modernity, innovation and beauty are prominent throughout his work.
Where to shop Maticevski online:
12. Michael Lo Sordo
MLS captivates us with a certain romantic charm. The picture-perfect dresses we saw on the runway at this year's Australian Fashion Week continue to have our hearts in a flutter.
Where to shop Michael Lo Sordo online:
13. Camilla
With its rich bohemian prints and vibrant colours, you can spot a Camilla piece from a mile away. Unique, bright and unexpected, every Camilla design is a head-turner.
Where to shop Camilla online:
14. sass & bide
Heidi Middleton and Sarah Jane Clarke set out to reinvent the wheel in the early 90s, fast becoming a must-have in every twenty-something's wardrobe. It's best known for stunning embellishment and unique collaborations.
Where to shop sass & bide online:
15. Manning Cartell
Manning Cartell has evolved to become one of Australia's most respected and sought after labels. Its designs focus on sophisticated styles, tailoring and premium craftsmanship.
Where to shop Manning Cartell online:
16. Ginger & Smart
Both polished and playful, Ginger & Smart is a brand for the cool and confident woman. Each season this label toys with completely different ideas whether it be bold prints or pared-back monochromatic looks, all the while remaining true to the luxurious and contemporary aesthetic that's made the brand so popular.
Where to shop Ginger & Smart online:
17. Maurie & Eve
Made for the fun loving girl, Maurie & Eve serves up a mix of feminine styles with a modern, tough edge and the best kind of fancy everyday-wear to be comfortable in. Chic is always on the agenda.
Where to shop Maurie & Eve online:
18. Aje.
Be enchanted with Aje. season after season. If you love a touch of sparkle, look no further. Transeasonal basics and bespoke pieces are all on the menu.
Where to shop Aje. online:
19. Dion Lee
Dion Lee was born in Sydney, debuting at Australian Fashion Week in 2009. This iconic brand is synonymous with formal dressing, playing with different structural silhouettes and experimenting with innovative fabrics.
Where to shop Dion Lee online:
20. Nobody Denim
Nobody Denim has been producing Australian-made designs since 1999. No matter what the cut or style, these denim pieces cater to every single body type and shape.
Where to shop Nobody Denim online:
21. Alex Perry
Alex Perry is a powerhouse Australian and international fashion label and has been around since the 90s – yep, it's been that long! Everything from the fabrics, to the tailoring, to the silhouettes, it's always on-point and somehow never goes out of style.
Where to shop Alex Perry online:
22. R.M. Williams
Since 1932, R.M. Williams has been the go-to footwear label for Australians. These shoes are made specifically for the Australian outback, and the timeless styles are made to last.
Where to shop R.M. Williams online:
23. Shona Joy
Shona Joy designs were first found at various Sydney-based markets in 2000. Sill based in the same city, the brand has now evolved into neutral colour palettes and natural fabrics to create the epitome of bohemian glamour.
Where to shop Shona Joy online:
24. Assembly Label
Established in 2011, Assembly Label is the embodiment of the Australian coastal lifestyle. This is where you can find relaxed silhouettes, minimalist designs and neutral colour palettes.
Where to shop Assembly Label online:
25. Ksubi
Ksubi is one of those cool-girl denim brands, worn and loved by the likes of Kylie and Kendall Jenner and the Hadid sisters. Its signature denim has become a staple in closets around the world and we love the premium fabrics and raw finishes.
Where to shop Ksubi online:
26. Talulah
Talulah nails the boho-luxe look with soft silks and dreamy cuts all brought to life out of beautiful Byron Bay.
Where to shop Talulah online:
27. Tigerlily
Tigerlily's unique swimwear and beachy fashion pieces are immediately distinguishable. The bold prints are polished yet bohemian and each piece is cut in such a way that absolutely flatters the female form.
Where to shop Tigerlily online:
Which brands are made in Australia?
Just some of the coveted brands that hold the "Made in Australia" title include:
- Bec + Bridge
- Manning Cartell
- Nobody Denim
If you're interested, you can also check out our dedicated guide to clothing brands made in Australia.
The A-Z of Australian fashion designers and labels
Who else do you need to know on the Australian fashion scene? Browse the ultimate designer directory of your dreams when it comes to Australian fashion designers and labels below.
Retailer shipping times
Now that we know who's who, let's switch the spotlight to the retailers stocking these Australian fashion designers and labels, and who can get your outfit to you the fastest*:
| Retailer | Free shipping | Delivery time | Express shipping | Delivery time |
| THE ICONIC | Orders over $50 | 1-2 business days | Orders over $50 $3.95, $10.95 for orders below | 1 business day |
| SurfStitch | Orders over $60 | 2-5 business days | Orders over $60 $4.99, $9.95 for orders below | 1-3 business days |
| David Jones | Orders over $50 | 3-9 business days | Free for orders over $50, $10 for orders below | 3-5 business days |
| General Pants Co. | Orders over $50 | 3-5 business days | Free for orders over $150, $12 for orders under | 1-2 business days |
| ASOS | Orders over $100 | 6 business days | $14.99 | 2-3 business days |
| Myer | Orders over $49 | 4-7 business days | $9.95 (metro locations only) | 1-2 business days |
*This is a general guide to delivery times based on metro areas within Australia. For further clarification please see the website directly.
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Main image: Getty Images
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Ask an Expert
Hi, interesting list! I work for a weaving mill located in Italy, producing accessories and fabric for woman’s garments. My customers are most of the fashion brands in Europe. I’d love to open my business in Australia but I don’t have any contact. Do you have any suggestion? Kind regards, Leo
Hi Leo,
Thank you for reaching out to Finder.
A great way in having visibility in Australia is by looking into signing up for online platforms that provide delivery in Australia. This way, you gain more visibility in other parts of the world. Here is a great comparison between eBay and Amazon, the two major players in the e-commerce market. Hope this helps!
Cheers,
Reggie
I’m an aboriginal Artist from a remote Kimberley town and would like to get my designs on the clothing range so I’m seek a designer that would be interested in working with me to get my designs onto clothing.
Regards
Bianca Long – Jura Girls Designs
Hi Aboriginal Artist,
Thanks for getting in touch with finder. I hope all is well with you. :)
I’m glad to hear about your endeavor. To be considered, you would need to directly get in touch with fashion designers and companies. Check their website and visit their contact us page. Check as well if they are job openings. Generally, you would first need to apply for an internship to gain experience.
I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.
Have a wonderful day!
Cheers,
Joshua
I’m really surprised (and a bit disappointed) you haven’t included Morrison, not even in your general list of retailers. They’re Australian designed, owned and operated, have both retail and online standalone storefronts, and are also available in stores such as Myer. With over 25 standalone stores they’re hardly small biccies in the current retail climate. The same goes in terms of ‘where are they?’ for Saba. Another Australian chain with great retail and online presence, and it has to be said customer service. This isn’t a diss, by the way, just wondering why the oversight.
Hello Katya,
Thank you for your inquiry.
We appreciate your feedback on the page. We accommodate revisions if needed. A merchant can contact us to have them included. They can leave their website or store name, and the email address they can be contacted at. Afterwards, we will have one of our team reach out if it suits.
Hope this helps.
Cheers,
Jonathan
http://www.vogue.fr/mode/street-looks/diaporama/street-looks-style-mode-croisiere-2017-sydney-australie/33995#street-look-a-la-fashion-week-croisiere-2017-de-sydney
Hi
Can anybody tell me who this dress is by.
Thanks so much
Linda
Hi Linda,
Thanks for getting in touch. Sadly we don’t know which designer this is – if we did we’d be running out to buy one too!
You might find some pretty dresses from this post: https://www.finder.com.au/lace-dresses
Doone
Could you possibly tell me from this list who are all the designers that are based in Brisbane I would really love to know.
Hi Megan,
Unfortunately, none of these are Brisbane based. Both Sass & Bide and Talulah were initially founded in Brisbane but the head offices are now in Sydney.
Cameo and Finders Keepers are based in Adelaide. Camilla and Marc and Maticevski are based in Melbourne but the rest are Sydney based.
I hope that helps.
Mia