Meet the women of style dominating the Internet in fashion that you need to pay attention to.
What starts out as a hobby side project documenting style snaps, reviews and diary style entries has the potential to turn into an empire. Traveling the world, sitting front row on the fashion week circuit for the major designers, collaborating on capsule collections, working alongside brands... It’s a fashion lover's dream come true. And we can see why!
Scroll on to meet the top female Australian fashion bloggers shaping the industry right now and a snapshot of the eye-candy content being dished out for us to marvel at.
Feature image: @garypeppergirlTop Australian Fashion Bloggers
Meet the movers and shakers shaping today's digital landscape.
1. Margaret Zhang - Shine By Three
At the ripe age of 22, Margaret Zhang is the digital darling of our generation. A talented writer, photographer, stylist and soon to be law and commerce graduate come January 2016, there’s nothing she can’t do.You’ll spy this smart cookie at every fashion week circuit creating content with a twist, documenting collaborations with Aussie and international brands, supermodels (um, hello Joan Smalls and Miranda Kerr), IT-girls (see this recent Sarah Ellen shoot) as well as being seriously pro at shooting her own self-portraits and trusty flat-lays.A global fashion icon, Zhang’s distinct style is romantic, sharp and moody. Did we mention she’s a classically trained ballerina and pianist? #Goals.
Quick stats:
- Instagram followers: 819k
- Spotted in: Ellery, Dion Lee, Maurie & Eve
- Has worked with: Swarovski, Harper’s Bazaar, Matches Fashion
- Represented by IMG Talent.
- Follow Margaret Zhang on Instagram here
2. Nicole Warne - Gary Pepper Girl
Nicole Warne is without a doubt one of the top Australian fashion bloggers. Rewind to 2009 when GaryPepperGirl.com was launched as a vintage ecommerce site to right now where the blogging-superstar has an impressive 1,464,726 followers on Instagram, and every post drifting us into full-blown daydream mode.A life full of colour, fashion and travel, Warne’s career has landed her the coveted cover girl of Elle Australia, America’s Lucky Magazine and she is a member of the highly prestigious Net-Set Style Council (Net-a-Porter). In October it was announced Warne will lead Qantas Airline’s digital strategy, playing a key role in major upcoming projects including the airline's destination video guides.You’ll spot her at every show/lunch/fancy event during fashion week with all the big name designers; Dior, Valentino, Louis Vuitton, Chanel. (Jealous much?) Her immaculate style sees her wearing the dresses of our dreams. Warne’s equally talented photographer fiance Luke Shadbolt is often on the other side of the lens and the creative duo travel together collaborating on jaw-dropping content. Oh, and she’s 26.
Quick stats:
- Instagram followers: 1.7 million
- Spotted in: Michael Lo Sordo, Jason Wu, Chanel
- Has worked with: Dior, Valentino, Net-a-Porter
- Follow Nicole Warne on Instagram here
3. Jessica Stein - Tuula Vintage
Jessica Stein is the #1 blogging globetrotter to follow for a mix of fashion and travel. What started as a hobby documenting her travel pictures for friends and family has since evolved into a personal style blog taking us with her right around the globe - many times.An inspiration to anyone wanting to explore the world’s most beautiful corners, the Tuula Vintage blog is the definition of wanderlust. Stein has amassed a whopping 2 million followers on Instagram and it’s easy to see why she is adored. The leggy blonde loves to be outdoors chasing summer, always looking chic in a mix of high street and designer labels. You’ll often find her wearing a cute dress from Topshop or ASOS and with some luck you might be able to buy it - you just have to be quick! Once managed by Chic Management in Sydney, Stein now works alongside her partner-slash-agent dominating the blogosphere.
Quick stats:
- Instagram followers: 2.4 million
- Spotted in: Lover, ASOS, Topshop
- Has worked with: Jimmy Choo, THE ICONIC, Cathay Pacific
- Follow Jessica Stein on Instagram here
4. Sara Crampton (née Donaldson) - Harper and Harley
Originally from sunny Queensland, Sara Donaldson started her blog Harper and Harley when she was 19. She is your go-to gal for the ultimate monochrome style, so if you’re fond of black, white and grey - pay attention.Donaldson is one of five fashion bloggers featured in the 2014 reality TV series Fashion Bloggers TV. The show follows these style-savvy women through their fast-paced lives, giving an insight to what it’s actually like living the life of a big-time blogger. Recognised as one of the leading Australian fashion bloggers, Donaldson has designed exclusive shoe collections with Aussie label Tony Bianco, worked with Harper’s Bazaar, Gucci and David Jones and shoots editorial content with her blogger gal pals on the reg.
Quick stats:
- Instagram followers: 515k
- Spotted in: Zimmermann, Ellery, Josh Goot
- Has worked for: Nike, Swarovski, Nokia
- Represented by Chic Management
- Follow Sara Donaldson on Instagram here
5. Zanita Whittington - Zanita Studio
Listed by Fashionista.com as one of the world’s most popular bloggers in 2015 alongside Nicole Warne and Jessica Stein (based on Google ranking, influence, brand sales and reach), Zanita Whittington is an Aussie model and photographer turned blogger currently residing in Stockholm living out her dreams and building an enviable empire.Launching in 2006, the site today is a mix of her editorial work with brands (think Jimmy Choo, Louis Vuitton and Ralph Lauren) and blogger-BFFs (see this recent shoot with MZ), courses you can purchase teaching photography and Photoshop skills, tips on audience and blog building and contributor content. It’s polished and addictive.
Quick stats:
- Instagram followers: 324k
- Spotted in: Zimmermann, Chloe, Topshop
- Has worked for: Jimmy Choo, Louis Vuitton, Ralph Lauren
- Follow Zanita Whittington on Instagram here
Directory of Australian fashion bloggers:
| Blog | You'll love this if: | Style: |
|---|---|---|
| 4th & Bleeker - Alexandra Spencer | 90s-grung-chic fashion is your style of choice | Minimal |
| A Pair & A Spare - Geneva Vanderzeil | You love DIY fashion and homewares. | DIY |
| Alexandra Cuthill | You like clean-cut simplistic styles and pops of colour. | Minimal |
| Badlands - Talisa Sutton | Sharp, clean design and monochrome are your thing. | Minimal |
| Breakfast with Audrey - Vanessa Roberts | You want life advice and hacks with your fashion tips | Street |
| Brooke Testoni | You like vintage pieces mixed with modern day chic. | Street |
| Business Chic - Cheryl Rodsted | You need workwear inspiration. Pronto. | Minimal |
| By Chill - Chloe Hill | You gravitate towards bright colours and bold street style. | Street |
| Chronicles of Her - Carmen Hamilton | You're after #outfitinspo galore. All. Day. Long. | Street |
| Chronicles of Nadia - Nadia Bartel | You're looking for something to bridge the gap between high street and high end. | Designer |
| Connie and Luna - Connie Cao | You like all things cute and pretty. And you have a thing for flowers. | Street |
| Couture Caddy - Jacquii Lie | You watch the runways like a hawk. | Designer |
| Curves to Kill - Teer Wayde | You're into retro-inspired looks with glam styling. | Retro |
| Curvy Sam | You're onboard with fun fashion and you're all about body confidence. | Street |
| Cycelia | You're into bold flatlays, designer looks and jewel-bright colours. | Designer |
| Emi Unicorn - Emi Fang | You're looking for glam and retro in one place. Think florals, pastels, glitter, spikes and sparkles. | Retro |
| Fairfax Journal - Nadia Fairfax | Easy-breezy styling and summer chic is your calling. | Street |
| Fashion Hayley - Hayley Hughes | Your influences include candy-coloured pink and Harajuku styles. | Street |
| Fox in Flats - Andrea Michelle | You're a style-savvy new mum. Or not so new mum. | Street |
| Gary Pepper Girl - Nicole Warne | You're a dedicated fashion girl who leans on the side of glam. | Designer |
| Harper and Harley - Sara Crampton | You like monochrome, clean lines and polished looks. | Minimal |
| Jess Loves Fred - Jess Tran | You like your outfit inspiration with a side of wit and humour. | Street |
| Kate Waterhouse | You're all about classic style and on-point elegance. | Designer |
| Lady Melbourne - Phoebe Montague | You want practical real-life advice and inspiration. | Street |
| Leather and Lattes - Andrea Hetherington | You're looking for sleek and chic style inspiration. | Minimal |
| Lee Oliveira | You like to see inspiration from street style around the world. | Street |
| Micah Gianneli | You like killer photography and jaw-dropping glam fashion. | Designer |
| Modern Legacy - Kaitlyn Ham | You live in monochrome. | Minimal |
| Mr Simon Hancock | You're a style-savvy guy looking for cream-of-the-crop outfit inspiration. | Street |
| Nineteen Ninety - Georgia Zogopoulos | You enjoy sleek styles photographed in pretty settings. | Minimal |
| Oracle Fox - Amanda Shadforth | Designer styles and creative photoshoots are your bag. | Designer |
| Sassy Bella - Helen Lee | You want your outfit inspiration with a side of up-to-date fashion news. | Designer |
| See Want Shop - Lisa Hamilton | You want on-trend inspiration and the info on exactly where to buy the items. | Street |
| Shine By Three - Margaret Zhang | You like a mix of high-end labels and kooky street style. | Street |
| Spin Dizzy Fall - Emma Lucey | You adore travel and fashion in equal measure. | Boho |
| Style By Yellow Button - Claire Fabb | Simple and chic is your motto. | Minimal |
| Sydney Fashion Blogger - Antoinette Marie | You like bold, statement fashion and designer handbags. | Designer |
| The Rue Collective - Laurie Ferraro | You like high-end pieces mixed together with high-street. | Street |
| The Swim Report - Tash Oakley | You're happiest in well-cut beachwear. | Athletic |
| They All Hate Us - Tash Sefton and Elle Ferguson | You like easy-breezy, cool-girl looks and beachy scenery. | Street |
| This Is Ashley Rose - Ashley Rose | You favour trendy, easy-to-recreate street style looks. | Street |
| Tuula Vintage - Jessica Stein | You're a hippie chick at heart. Or if you want serious Instagram envy. | Boho |
| Twice Blessed - Bec & Marissa Karagiorgos | You're looking for wearable street-style inspiration. | Street |
| Watermelon Crush - Steph Sparks | You like laidback looks matched with a healthy lifestyle. | Boho |
| We The People Style - Jessie Bush | You like the bridge between polished and casual, accented with key designer pieces. | Minimal |
| What Would Karl Do - Jess Dempsey | You live in heels - and like a mixture of high-end labels and high street buys. | Designer |
| Winston and Willow - Charlotte Bridgeman | You like your fashion chic, summery and paired with perfect accessories. | Minimal |
| Zanita Studio - Zanita Whittington | You're trying to strike a balance between achievable street style looks with designer elements thrown in. | Street |
Have we missed one of your favourite Australian fashion bloggers? Please let us know in the comments.
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