Meet the women of style dominating the internet in fashion that you need to pay attention to.
Australia is home to some of the world’s most talked about fashion bloggers and style icons. These women (and men) have turned their love of fashion (and travel!) into multi-million dollar businesses - and set out to design the sort of lifestyle one can only dream about.
What starts out as a hobby side project documenting style snaps, reviews and diary style entries has the potential to turn into an empire. Traveling the world, sitting front row on the fashion week circuit for the major designers, collaborating on capsule collections, working alongside brands... It’s a fashion lover's dream come true. And we can see why!
Scroll on to meet the top female Australian fashion bloggers shaping the industry right now and a snapshot of the eye-candy content being dished out for us to marvel at.Feature image: @garypeppergirl
The top 5 Australian Fashion Bloggers
Meet the movers and shakers shaping today's digital landscape.
1. Margaret Zhang - Shine By Three
At the ripe age of 22, Margaret Zhang is the digital darling of our generation. A talented writer, photographer, stylist and soon to be law and commerce graduate come January 2016, there’s nothing she can’t do.
You’ll spy this smart cookie at every fashion week circuit creating content with a twist, documenting collaborations with Aussie and international brands, supermodels (um, hello Joan Smalls and Miranda Kerr), IT-girls (see this recent Sarah Ellen shoot) as well as being seriously pro at shooting her own self-portraits and trusty flat-lays.
A global fashion icon, Zhang’s distinct style is romantic, sharp and moody. Did we mention she’s a classically trained ballerina and pianist? #Goals.
Instagram followers: 798k
Spotted in: Ellery, Dion Lee, Maurie & Eve
Has worked with: Swarovski, Harper’s Bazaar, Matches Fashion
Represented by IMG Talent.
Follow Margaret Zhang on Instagram here
2. Nicole Warne - Gary Pepper Girl
Nicole Warne is without a doubt one of the top Australian fashion bloggers. Rewind to 2009 when GaryPepperGirl.com was launched as a vintage ecommerce site to right now where the blogging-superstar has an impressive 1,464,726 followers on Instagram, and every post drifting us into full-blown daydream mode.
A life full of colour, fashion and travel, Warne’s career has landed her the coveted covergirl of Elle Australia, America’s Lucky Magazine and she is a member of the highly prestigious Net-Set Style Council (Net-a-Porter). In October it was announced Warne will lead Qantas Airline’s digital strategy, playing a key role in major upcoming projects including the airline's destination video guides.
You’ll spot her at every show/lunch/fancy event during fashion week with all the big name designers; Dior, Valentino, Louis Vuitton, Chanel. (Jealous much?) Her immaculate style sees her wearing the dresses of our dreams. Warne’s equally talented photographer fiance Luke Shadbolt is often on the other side of the lens and the creative duo travel together collaborating on jaw-dropping content. Oh, and she’s 26.
Instagram followers: 1.6 million
Spotted in: Michael Lo Sordo, Jason Wu, Chanel
Has worked with: Dior, Valentino, Net-a-Porter
Follow Nicole Warne on Instagram here
Shop her casual style
3. Jessica Stein - Tuula Vintage
Jessica Stein is the #1 blogging globetrotter to follow for a mix of fashion and travel. What started as a hobby documenting her travel pictures for friends and family has since evolved into a personal style blog taking us with her right around the globe - many times.
An inspiration to anyone wanting to explore the world’s most beautiful corners, the Tuula Vintage blog is the definition of wanderlust. Stein has amassed a whopping 2 million followers on Instagram and it’s easy to see why she is adored. The leggy blonde loves to be outdoors chasing summer, always looking chic in a mix of high street and designer labels. You’ll often find her wearing a cute dress from Topshop or ASOS and with some luck you might be able to buy it - you just have to be quick! Once managed by Chic Management in Sydney, Stein now works alongside her partner-slash-agent dominating the blogosphere.
Shop her style
4. Sara Donaldson - Harper and Harley
Originally from sunny Queensland, Sara Donaldson started her blog Harper and Harley when she was 19. She is your go-to gal for the ultimate monochrome style, so if you’re fond of black, white and grey - pay attention.
Donaldson is one of five fashion bloggers featured in the 2014 reality TV series Fashion Bloggers TV. The show follows these style-savvy women through their fast-paced lives, giving an insight to what it’s actually like living the life of a big-time blogger. Recognised as one of the leading Australian fashion bloggers, Donaldson has designed exclusive shoe collections with Aussie label Tony Bianco, worked with Harper’s Bazaar, Gucci and David Jones and shoots editorial content with her blogger gal pals on the reg.
Instagram followers: 504k
Spotted in: Zimmermann, Ellery, Josh Goot
Has worked for: Nike, Swarovski, Nokia
Represented by Chic Management
Follow Sara Donaldson on Instagram here
Shop her style
5. Zanita Whittington - Zanita Studio
Listed by Fashionista.com as one of the world’s most popular bloggers in 2015 alongside Nicole Warne and Jessica Stein (based on Google ranking, influence, brand sales and reach), Zanita Whittington is an Aussie model and photographer turned blogger currently residing in Stockholm living out her dreams and building an enviable empire.
Launching in 2006, the site today is a mix of her editorial work with brands (think Jimmy Choo, Louis Vuitton and Ralph Lauren) and blogger-BFFs (see this recent shoot with MZ), courses you can purchase teaching photography and Photoshop skills, tips on audience and blog building and contributor content. It’s polished and addictive.
Instagram followers: 321k
Spotted in: Zimmermann, Chloe, Topshop
Has worked for: Jimmy Choo, Louis Vuitton, Ralph Lauren
Follow Zanita Whittington on Instagram here
Shop her style
Directory of Australian fashion bloggers:
Have we missed one of your favourite Australian fashion bloggers? Please let us know in the comments.
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