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The ultimate guide to the best Australian fashion bloggers

Information verified correct on December 4th, 2016

Meet the women of style dominating the internet in fashion that you need to pay attention to.

Australia is home to some of the world’s most talked about fashion bloggers and style icons. These women (and men) have turned their love of fashion (and travel!) into multi-million dollar businesses - and set out to design the sort of lifestyle one can only dream about.

What starts out as a hobby side project documenting style snaps, reviews and diary style entries has the potential to turn into an empire. Traveling the world, sitting front row on the fashion week circuit for the major designers, collaborating on capsule collections, working alongside brands... It’s a fashion lover's dream come true. And we can see why!

Scroll on to meet the top female Australian fashion bloggers shaping the industry right now and a snapshot of the eye-candy content being dished out for us to marvel at.

Feature image: @garypeppergirl 
 

Directory of Australian fashion bloggers:

BlogYou'll love this if:Style:
A Bikini A DayYou're happiest in well-cut beachwear.Athletic
Alexandra CuthillYou like clean-cut simplistic styles and pops of colour.Minimal
BadlandsSharp, clean design and monochrome are your thing.Minimal
Brooke TestoniYou like vintage pieces mixed with modern day chic.Street
Business ChicYou need workwear inspiration. Pronto.Minimal
By ChillYou gravitate towards bright colours and bold streetstyle.Street
Chronicles of HerYou're after #outfitinspo galore. All. Day. Long.Street
Chronicles of NadiaYou're looking for something to bridge the gap between high street and high end.Designer
Confident LiarSuper-cute summer styling and flowers is your thing.Boho
Couture CaddyYou watch the runways like a hawk.Designer
Crashing RedYou like bold, modern fashion and runway-inspired trends.Street
Curves to KillYou're into retro-inspired looks with glam styling.Retro
Curvy SamYou're onboard with fun fashion and you're all about body confidence.Street
CyceliaYou're into bold flatlays, designer looks and jewel-bright colours.Designer
DanimezzaYou get your inspiration from achievable, realistic streetstyle.Street
Down This Road90s Kate Moss is your style icon.Retro
Emi UnicornYou're looking for glam and retro in one place. Think florals, pastels, glitter, spikes and sparkles.Retro
Fairfax JournalEasy-breezy styling and summer chic is your calling.Street
Fashion HayleyYour influences include candy-coloured pink and Harajuku styles.Street
Fox in FlatsYou're a style-savvy new mum. Or not so new mum.Street
Gary Pepper GirlYou're a dedicated fashion girl who leans on the side of glam.Designer
Harper and HarleyYou like monochrome, clean lines and polished looks.Minimal
Jess Loves FredYou like your outfit inspiration with a side of wit and humour.Street
K Is For KaniYou like all things cute and pretty. And you have a thing for flowers.Street
Kate WaterhouseYou're all about classic style and on-point elegance.Designer
KeishikibiYou're streetstyle-obsessed.Street
Lady MelbourneYou want practical real-life advice and inspiration.Street
Leather and LattesYou're looking for sleek and chic style inspiration.Minimal
Lee OliveiraYou like to see inspiration from streetstyle around the world.Street
Micah GianneliYou like killer photography and jaw-dropping glam fashion.Designer
Modern LegacyYou live in monochrome.Minimal
Mr Simon HancockYou're a style-savvy guy looking for cream-of-the-crop outfit inspiration.Street
Muslim Street FashionYou like colourful streetstyle and hijab-styling inspiration.Street
Nineteen NinetyYou enjoy sleek styles photographed in pretty settings.Minimal
Oracle FoxDesigner styles and creative photoshoots are your bag.Designer
Sassy BellaYou want your outfit inspiration with a side of up-to-date fashion news.Designer
See Want ShopYou want on-trend inspiration and the info on exactly where to buy the items.Street
Shine By ThreeYou like a mix of high-end labels and kooky streetstyle.Street
Spin Dizzy FallYou adore travel and fashion in equal measure.Boho
Studded HeartsYou live in denim.Street
Style By Yellow ButtonSimple and chic is your motto.Minimal
Sweet Bird Of YouthCasual fashion and stunning photography is your cup of tea.Boho
Sydney Fashion BloggerYou like bold, statement fashion and designer handbags.Designer
They All Hate UsYou like easy-breezy, cool-girl looks and beachy scenery.Street
This Is Ashley RoseYou favour trendy, easy-to-recreate streetsyle looks.Street
Tuula VintageYou're a hippie chick at heart. Or if you want serious Instagram envy.Boho
Watermelon CrushYou like laidback looks matched with a healthy lifestyle.Boho
We The People StyleYou like the bridge between polished and casual, accented with key designer pieces.Minimal
What Would Karl DoYou live in heels - and like a mixture of high-end labels and high street buys.Designer
Winston and WillowYou like your fashion chic, summery and paired with perfect accessories.Minimal
Your Only Black SwanYou like creative design. And your fashion inspiration can range anywhere from boho to sporty chic.Street
Zanita StudioYou're trying to strike a balance between achievable streetstyle looks with designer elements thrown in.Street

The top 5 Australian Fashion Bloggers

Meet the movers and shakers shaping today's digital landscape.

1. Margaret Zhang - Shine By Three

Margaret  Zhang photo

At the ripe age of 22, Margaret Zhang is the digital darling of our generation. A talented writer, photographer, stylist and soon to be law and commerce graduate come January 2016, there’s nothing she can’t do.

You’ll spy this smart cookie at every fashion week circuit creating content with a twist, documenting collaborations with Aussie and international brands, supermodels (um, hello Joan Smalls and Miranda Kerr), IT-girls (see this recent Sarah Ellen shoot) as well as being seriously pro at shooting her own self-portraits and trusty flat-lays.

A global fashion icon, Zhang’s distinct style is romantic, sharp and moody. Did we mention she’s a classically trained ballerina and pianist? #Goals.

Quick stats:

  • Instagram followers: 819k
  • Spotted in: Ellery, Dion Lee, Maurie & Eve
  • Has worked with: Swarovski, Harper’s Bazaar, Matches Fashion
  • Represented by IMG Talent.
  • Follow Margaret Zhang on Instagram here

2. Nicole Warne - Gary Pepper Girl

Gary Pepper Girl2

Nicole Warne is without a doubt one of the top Australian fashion bloggers. Rewind to 2009 when GaryPepperGirl.com was launched as a vintage ecommerce site to right now where the blogging-superstar has an impressive 1,464,726 followers on Instagram, and every post drifting us into full-blown daydream mode.

A life full of colour, fashion and travel, Warne’s career has landed her the coveted covergirl of Elle Australia, America’s Lucky Magazine and she is a member of the highly prestigious Net-Set Style Council (Net-a-Porter). In October it was announced Warne will lead Qantas Airline’s digital strategy, playing a key role in major upcoming projects including the airline's destination video guides.

You’ll spot her at every show/lunch/fancy event during fashion week with all the big name designers; Dior, Valentino, Louis Vuitton, Chanel. (Jealous much?) Her immaculate style sees her wearing the dresses of our dreams. Warne’s equally talented photographer fiance Luke Shadbolt is often on the other side of the lens and the creative duo travel together collaborating on jaw-dropping content. Oh, and she’s 26.

Quick stats:

  • Instagram followers: 1.7 million
  • Spotted in: Michael Lo Sordo, Jason Wu, Chanel
  • Has worked with: Dior, Valentino, Net-a-Porter
  • Follow Nicole Warne on Instagram here

3. Jessica Stein - Tuula Vintage

Tuula Vintage

Jessica Stein is the #1 blogging globetrotter to follow for a mix of fashion and travel. What started as a hobby documenting her travel pictures for friends and family has since evolved into a personal style blog taking us with her right around the globe - many times.

An inspiration to anyone wanting to explore the world’s most beautiful corners, the Tuula Vintage blog is the definition of wanderlust. Stein has amassed a whopping 2 million followers on Instagram and it’s easy to see why she is adored. The leggy blonde loves to be outdoors chasing summer, always looking chic in a mix of high street and designer labels. You’ll often find her wearing a cute dress from Topshop or ASOS and with some luck you might be able to buy it - you just have to be quick! Once managed by Chic Management in Sydney, Stein now works alongside her partner-slash-agent dominating the blogosphere.

Quick stats:

  • Instagram followers: 2.4 million
  • Spotted in: Lover, ASOS, Topshop
  • Has worked with: Jimmy Choo, THE ICONIC, Cathay Pacific
  • Follow Jessica Stein on Instagram here

4. Sara Donaldson - Harper and Harley

Sara Donaldson 1

Originally from sunny Queensland, Sara Donaldson started her blog Harper and Harley when she was 19. She is your go-to gal for the ultimate monochrome style, so if you’re fond of black, white and grey - pay attention.

Donaldson is one of five fashion bloggers featured in the 2014 reality TV series Fashion Bloggers TV. The show follows these style-savvy women through their fast-paced lives, giving an insight to what it’s actually like living the life of a big-time blogger. Recognised as one of the leading Australian fashion bloggers, Donaldson has designed exclusive shoe collections with Aussie label Tony Bianco, worked with Harper’s Bazaar, Gucci and David Jones and shoots editorial content with her blogger gal pals on the reg.

Quick stats:

  • Instagram followers: 515k
  • Spotted in: Zimmermann, Ellery, Josh Goot
  • Has worked for: Nike, Swarovski, Nokia
  • Represented by Chic Management
  • Follow Sara Donaldson on Instagram here

5. Zanita Whittington - Zanita Studio

Zanita Whittington

Listed by Fashionista.com as one of the world’s most popular bloggers in 2015 alongside Nicole Warne and Jessica Stein (based on Google ranking, influence, brand sales and reach), Zanita Whittington is an Aussie model and photographer turned blogger currently residing in Stockholm living out her dreams and building an enviable empire.

Launching in 2006, the site today is a mix of her editorial work with brands (think Jimmy Choo, Louis Vuitton and Ralph Lauren) and blogger-BFFs (see this recent shoot with MZ), courses you can purchase teaching photography and Photoshop skills, tips on audience and blog building and contributor content. It’s polished and addictive.

Quick stats:

  • Instagram followers: 324k
  • Spotted in: Zimmermann, Chloe, Topshop
  • Has worked for: Jimmy Choo, Louis Vuitton, Ralph Lauren
  • Follow Zanita Whittington on Instagram here

Feature image: 

Have we missed one of your favourite Australian fashion bloggers? Please let us know in the comments.

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Doone Roisin

Doone Roisin is the social media butterfly and Fashion Editor at finder.com.au. She's an online shopping enthusiast ready to show you what to buy and how to wear it, the best sales around town and insider tips to make note of.

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