harper and harley feature

The ultimate guide to the best Australian fashion bloggers

Meet the women of style dominating the Internet in fashion that you need to pay attention to.

Australia is home to some of the world’s most talked about fashion bloggers and style icons. These women (and men) have turned their love of fashion (and travel!) into multi-million dollar businesses - and set out to design the sort of lifestyle one can only dream about.

What starts out as a hobby side project documenting style snaps, reviews and diary style entries has the potential to turn into an empire. Traveling the world, sitting front row on the fashion week circuit for the major designers, collaborating on capsule collections, working alongside brands... It’s a fashion lover's dream come true. And we can see why!

Scroll on to meet the top female Australian fashion bloggers shaping the industry right now and a snapshot of the eye-candy content being dished out for us to marvel at.

Feature image: @garypeppergirl

Top Australian Fashion Bloggers

Meet the movers and shakers shaping today's digital landscape.

1. Margaret Zhang - Shine By Three

Margaret Zhang photo

At the ripe age of 22, Margaret Zhang is the digital darling of our generation. A talented writer, photographer, stylist and soon to be law and commerce graduate come January 2016, there’s nothing she can’t do.You’ll spy this smart cookie at every fashion week circuit creating content with a twist, documenting collaborations with Aussie and international brands, supermodels (um, hello Joan Smalls and Miranda Kerr), IT-girls (see this recent Sarah Ellen shoot) as well as being seriously pro at shooting her own self-portraits and trusty flat-lays.A global fashion icon, Zhang’s distinct style is romantic, sharp and moody. Did we mention she’s a classically trained ballerina and pianist? #Goals.

Quick stats:

  • Instagram followers: 819k
  • Spotted in: Ellery, Dion Lee, Maurie & Eve
  • Has worked with: Swarovski, Harper’s Bazaar, Matches Fashion
  • Represented by IMG Talent.
  • Follow Margaret Zhang on Instagram here

2. Nicole Warne - Gary Pepper Girl

Gary Pepper Girl2

Nicole Warne is without a doubt one of the top Australian fashion bloggers. Rewind to 2009 when GaryPepperGirl.com was launched as a vintage ecommerce site to right now where the blogging-superstar has an impressive 1,464,726 followers on Instagram, and every post drifting us into full-blown daydream mode.A life full of colour, fashion and travel, Warne’s career has landed her the coveted cover girl of Elle Australia, America’s Lucky Magazine and she is a member of the highly prestigious Net-Set Style Council (Net-a-Porter). In October it was announced Warne will lead Qantas Airline’s digital strategy, playing a key role in major upcoming projects including the airline's destination video guides.You’ll spot her at every show/lunch/fancy event during fashion week with all the big name designers; Dior, Valentino, Louis Vuitton, Chanel. (Jealous much?) Her immaculate style sees her wearing the dresses of our dreams. Warne’s equally talented photographer fiance Luke Shadbolt is often on the other side of the lens and the creative duo travel together collaborating on jaw-dropping content. Oh, and she’s 26.

Quick stats:

  • Instagram followers: 1.7 million
  • Spotted in: Michael Lo Sordo, Jason Wu, Chanel
  • Has worked with: Dior, Valentino, Net-a-Porter
  • Follow Nicole Warne on Instagram here

3. Jessica Stein - Tuula Vintage

Tuula Vintage

Jessica Stein is the #1 blogging globetrotter to follow for a mix of fashion and travel. What started as a hobby documenting her travel pictures for friends and family has since evolved into a personal style blog taking us with her right around the globe - many times.An inspiration to anyone wanting to explore the world’s most beautiful corners, the Tuula Vintage blog is the definition of wanderlust. Stein has amassed a whopping 2 million followers on Instagram and it’s easy to see why she is adored. The leggy blonde loves to be outdoors chasing summer, always looking chic in a mix of high street and designer labels. You’ll often find her wearing a cute dress from Topshop or ASOS and with some luck you might be able to buy it - you just have to be quick! Once managed by Chic Management in Sydney, Stein now works alongside her partner-slash-agent dominating the blogosphere.

Quick stats:

  • Instagram followers: 2.4 million
  • Spotted in: Lover, ASOS, Topshop
  • Has worked with: Jimmy Choo, THE ICONIC, Cathay Pacific
  • Follow Jessica Stein on Instagram here

4. Sara Crampton (née Donaldson) - Harper and Harley

Sara Donaldson 1

Originally from sunny Queensland, Sara Donaldson started her blog Harper and Harley when she was 19. She is your go-to gal for the ultimate monochrome style, so if you’re fond of black, white and grey - pay attention.Donaldson is one of five fashion bloggers featured in the 2014 reality TV series Fashion Bloggers TV. The show follows these style-savvy women through their fast-paced lives, giving an insight to what it’s actually like living the life of a big-time blogger. Recognised as one of the leading Australian fashion bloggers, Donaldson has designed exclusive shoe collections with Aussie label Tony Bianco, worked with Harper’s Bazaar, Gucci and David Jones and shoots editorial content with her blogger gal pals on the reg.

Quick stats:

  • Instagram followers: 515k
  • Spotted in: Zimmermann, Ellery, Josh Goot
  • Has worked for: Nike, Swarovski, Nokia
  • Represented by Chic Management
  • Follow Sara Donaldson on Instagram here

5. Zanita Whittington - Zanita Studio

Zanita Whittington

Listed by Fashionista.com as one of the world’s most popular bloggers in 2015 alongside Nicole Warne and Jessica Stein (based on Google ranking, influence, brand sales and reach), Zanita Whittington is an Aussie model and photographer turned blogger currently residing in Stockholm living out her dreams and building an enviable empire.Launching in 2006, the site today is a mix of her editorial work with brands (think Jimmy Choo, Louis Vuitton and Ralph Lauren) and blogger-BFFs (see this recent shoot with MZ), courses you can purchase teaching photography and Photoshop skills, tips on audience and blog building and contributor content. It’s polished and addictive.

Quick stats:

  • Instagram followers: 324k
  • Spotted in: Zimmermann, Chloe, Topshop
  • Has worked for: Jimmy Choo, Louis Vuitton, Ralph Lauren
  • Follow Zanita Whittington on Instagram here

Directory of Australian fashion bloggers:

BlogYou'll love this if:Style:
4th & Bleeker - Alexandra Spencer90s-grung-chic fashion is your style of choiceMinimal
A Pair & A Spare - Geneva VanderzeilYou love DIY fashion and homewares.DIY
Alexandra CuthillYou like clean-cut simplistic styles and pops of colour.Minimal
Badlands - Talisa SuttonSharp, clean design and monochrome are your thing.Minimal
Breakfast with Audrey - Vanessa RobertsYou want life advice and hacks with your fashion tipsStreet
Brooke TestoniYou like vintage pieces mixed with modern day chic.Street
Business Chic - Cheryl RodstedYou need workwear inspiration. Pronto.Minimal
By Chill - Chloe HillYou gravitate towards bright colours and bold street style.Street
Chronicles of Her - Carmen HamiltonYou're after #outfitinspo galore. All. Day. Long.Street
Chronicles of Nadia - Nadia BartelYou're looking for something to bridge the gap between high street and high end.Designer
Connie and Luna - Connie CaoYou like all things cute and pretty. And you have a thing for flowers.Street
Couture Caddy - Jacquii LieYou watch the runways like a hawk.Designer
Curves to Kill - Teer WaydeYou're into retro-inspired looks with glam styling.Retro
Curvy SamYou're onboard with fun fashion and you're all about body confidence.Street
CyceliaYou're into bold flatlays, designer looks and jewel-bright colours.Designer
Emi Unicorn - Emi FangYou're looking for glam and retro in one place. Think florals, pastels, glitter, spikes and sparkles.Retro
Fairfax Journal - Nadia FairfaxEasy-breezy styling and summer chic is your calling.Street
Fashion Hayley - Hayley HughesYour influences include candy-coloured pink and Harajuku styles.Street
Fox in Flats - Andrea MichelleYou're a style-savvy new mum. Or not so new mum.Street
Gary Pepper Girl - Nicole WarneYou're a dedicated fashion girl who leans on the side of glam.Designer
Harper and Harley - Sara CramptonYou like monochrome, clean lines and polished looks.Minimal
Jess Loves Fred - Jess TranYou like your outfit inspiration with a side of wit and humour.Street
Kate WaterhouseYou're all about classic style and on-point elegance.Designer
Lady Melbourne - Phoebe MontagueYou want practical real-life advice and inspiration.Street
Leather and Lattes - Andrea HetheringtonYou're looking for sleek and chic style inspiration.Minimal
Lee OliveiraYou like to see inspiration from street style around the world.Street
Micah GianneliYou like killer photography and jaw-dropping glam fashion.Designer
Modern Legacy - Kaitlyn HamYou live in monochrome.Minimal
Mr Simon HancockYou're a style-savvy guy looking for cream-of-the-crop outfit inspiration.Street
Nineteen Ninety - Georgia ZogopoulosYou enjoy sleek styles photographed in pretty settings.Minimal
Oracle Fox - Amanda ShadforthDesigner styles and creative photoshoots are your bag.Designer
Sassy Bella - Helen LeeYou want your outfit inspiration with a side of up-to-date fashion news.Designer
See Want Shop - Lisa HamiltonYou want on-trend inspiration and the info on exactly where to buy the items.Street
Shine By Three - Margaret ZhangYou like a mix of high-end labels and kooky street style.Street
Spin Dizzy Fall - Emma LuceyYou adore travel and fashion in equal measure.Boho
Style By Yellow Button - Claire FabbSimple and chic is your motto.Minimal
Sydney Fashion Blogger - Antoinette MarieYou like bold, statement fashion and designer handbags.Designer
The Rue Collective - Laurie FerraroYou like high-end pieces mixed together with high-street.Street
The Swim Report - Tash OakleyYou're happiest in well-cut beachwear.Athletic
They All Hate Us - Tash Sefton and Elle FergusonYou like easy-breezy, cool-girl looks and beachy scenery.Street
This Is Ashley Rose - Ashley RoseYou favour trendy, easy-to-recreate street style looks.Street
Tuula Vintage - Jessica SteinYou're a hippie chick at heart. Or if you want serious Instagram envy.Boho
Twice Blessed - Bec & Marissa KaragiorgosYou're looking for wearable street-style inspiration.Street
Watermelon Crush - Steph SparksYou like laidback looks matched with a healthy lifestyle.Boho
We The People Style - Jessie BushYou like the bridge between polished and casual, accented with key designer pieces.Minimal
What Would Karl Do - Jess DempseyYou live in heels - and like a mixture of high-end labels and high street buys.Designer
Winston and Willow - Charlotte BridgemanYou like your fashion chic, summery and paired with perfect accessories.Minimal
Zanita Studio - Zanita WhittingtonYou're trying to strike a balance between achievable street style looks with designer elements thrown in.Street


Have we missed one of your favourite Australian fashion bloggers? Please let us know in the comments.

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Doone Roisin

Doone Roisin is the social media butterfly and a Contributing Fashion Editor at finder.com.au. She's an online shopping enthusiast ready to show you what to buy and how to wear it, the best sales around town and insider tips to make note of.

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