How THE ICONIC is providing support to bushfire affected Australians

Posted: 8 January 2020 9:57 am


Image: Instagram user theiconicau

Looking to donate or drop off items? This is how THE ICONIC is providing short term and long term relief to those affected by the bushfires.

The Australian bushfires are devastating communities, wildlife and the Australian landscape. Looking for more ways you can help? This is how Aussie online retailer THE ICONIC is supporting those affected by the Australian bushfires, and you can get involved too.


On Thursday 9 January, THE ICONIC will be taking part in the "ALL IN" – Australian Retail x Red Cross Bushfire Disaster and Recovery Relief initiative. Over 30 retailers will be participating, working together to donate 100% of profits to support those affected.

Where will the money go? It will be used to:

  • Welcome people in evacuation centres and recovery hubs.
  • Locate missing loved ones through Red Cross' Register.Find.Reunite service.
  • Provide emergency grants to those who've lost their homes, to cover immediate and everyday expenses.
  • Support people as they recover with resilience programs.
  • Facilitate ongoing training, education and community outreach in preparation for what may happen next.

Drop-off hubs

THE ICONIC just so happens to have one of the largest online fashion fulfilment centres in Australia. So, why not put the 28,000 sqm footprint to use? While donations are what's needed most, providing the communities with helpful items is another great long-term solution.

Because of this, you can start dropping off items from Tuesday 14 January until the end of January. It won't be every day though, but rather on Tuesdays, Wednesdays and Thursdays between 8am - 4pm.

  • THE ICONIC Sydney CBD Headquarters – Level 18, 338, Pitt Street, Sydney, NSW, 2000
  • THE ICONIC Western Sydney Fulfilment Centre – 205-231 Fairfield Rd, Yennora NSW 2161 ⠀

Some of the items required are P2 face masks, sunscreen, first aid kits, towels and knitted pouches. You can see the full list here.

Thread Together

The online retailer will be working with Thread Together to provide urgent clothing items to affected communities, additional volunteers and on-going support.

In addition, THE ICONIC will be dedicating more time to volunteer and help Thread Together pick and pack orders.

You can also check out our hub on the Australian bushfires. It's where you can find pages like a list of all the Australian stores that are donating profits to the bushfire appeal or see our guide on how you can support bushfire-affected businesses and towns.

Ways you can help during the Australian bushfires

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