Keep your eyes peeled! These inspirational ladies are the ones to watch.
Who run the world? Well, these days it seems it's the beauty YouTubers. These entrepreneurial gals are the new cool kids on the block, they're featured in magazines, they're the faces of products and brands and of course they're attendees at the most glamorous parties and industry events.
Why? Because they reach and influence thousands, even millions of people. Some of these girls have over a million subscribers on their channels. And it's not a coincidence. These are some seriously business-savvy and crazy talented people.
Here's our list of the top Australian beauty YouTubers you should absolutely be watching.
Why we love her: Chloe is sassy and real. Not only is she incredibly talented with a brush, she's not afraid to poke fun at herself. #girlcrush.
Favourite video: 1990s Makeup Tutorial
Current subscribers: 1,771,606
Why we love her: She regularly uploads celebrity-inspired looks and transformations. If you love a certain celeb's look, Ruby will show you how to do it yourself.
Favourite video: Bella Hadid inspired look
Current subscribers: 301,103
Why we love her: Karima has a whole section dedicated to helping you nail the basics. From eyeliner wings to a flawless base, she's got you covered.
Favourite video: Office & Job Interview makeup tutorial
Current subscribers: 173,025
Why we love her: In addition to all her striking makeup tutorials, she also has heaps of amazing reviews and hair how-tos.
Favourite video: Everyday makeup
Current subscribers: 1,117,759
Why we love her: Lauren's channel is filled with loads of unique statement looks. If you want a inspiration for party makeup or formal makeup, this is the channel for you.
Favourite video: Ultra Glam special occasion makeup
Current subscribers: 3,501,755
Why we love her: Katerina dedicates a whole series of videos to classic looks for beginners. They're perfect if you're still learning about makeup or you're not particularly handy with a blending brush.
Favourite video: Easy 90's Grunge Makeup
Current subscribers: 253,853
Why we love her: Shani is real and totally relatable. Her tutorials are easy to follow and her lifestyle videos are funny, liberating and just a little bit weird.
Favourite video: 17 Beauty Hacks EVERY Girl Should Know
Current subscribers: 719,967
Why we love her: Heidi is not just a YouTuber, she's actually a professional makeup artist. If you want technical perfection, check out her channel.
Favourite video: Strobing/highlighting explained
Current subscribers: 382,689
Why we love her: Asha's vibe is one part beachy and two parts boho. Her hair tutorials will help you get festival-appropriate and totally Pinterest-worthy hair.
Favourite video: 3 quick and easy messy buns
Current subscribers: 98,875
Why we love her: Stephanie has a series of tutorials focused around single brands and products. It makes choosing a tutorial to replicate really easy. Just choose the one based around the products you already own!
Favourite video: URBAN DECAY - Full Face Makeup Look
Current subscribers: 77,277
Why we love her: The Irish-born beauty has a stack of videos that use solely products from pharmacies and drug stores. She teaches you how to look like a bombshell without spending a fortune.
Favourite video: Current Favourite Drugstore + Affordable Makeup Products
Current subscribers: 135,646
Why we love her: We adore Tango2+ because she creates many of her looks using affordable products. Plus, she'll let you know when there's a Priceline sale.
Favourite video: Australis Cream Contour Kit Review and Demo
Current subscribers: 33,098
Why we love her: Crystal has a whole section on her channel dedicated to dramatic clubbing looks. If you're after makeup with a bit of drama, this is the lady to watch.
Favourite video: Girls Night Out Makeup
Current subscribers: 105,920
Why we love her: This up and coming beauty guru has some fantastic celebrity-inspired tutorials.
Favourite video: Ariana Grande | 'Problem' Makeup Tutorial
Current subscribers: 18,996
Why we love her: Rachael's videos range from super glamorous to simple and informative - she's got something for everyone. Plus, we love staring at her amazing cheek bones!
Favourite video: How to Blend Your Eyeshadow Perfectly
Current subscribers: 21,652