20 Australian beauty influencers and bloggers you should follow
Sick of doing the same smokey eye every day? These local legends will give you the inspiration you need.
Howdy, fellow beauty buffs! Whether you can beat your face the house down boots or struggle to get your winged eyeliner symmetrical (like me), there's something insanely satisfying about watching a beauty pro in action. It's also a great way to pick up new ideas and support creatives doing their thang. So with that being said, we've compiled a list of 20 of our favourite Australian beauty influencers, bloggers, YouTubers and TikTokers you should follow right now.
Image: @rowisingh on Instagram
1. Rowi Singh
Rowi Singh is a Sydney-based beauty influencer and content creator. All of her looks are to die for, but she's an absolute wizard with graphic liner and technicoloured shadows. She also has a knack for coordinating her fire fits and nail art with her makeup lewks, which is sure to spark joy while you're scrolling through your feed.
Image: @kaseyrayton on Instagram
2. Kasey Rayton
Kasey Rayton is the queen of soft glam. If you want to learn how to nail classic winged eyeliner, a dewy everyday look or bronzey eyeshadow, she's your gal. As well as her glam looks and beauty tutorials, her fashion hauls and chronicles of her puppies are all good reasons to chuck this lil chicky a follow.
Image: @flex.mami on Instagram
3. Flex Mami
Lillian Ahenkan, also known as Flex Mami, is a DJ, podcaster, Insta fashion icon, entrepreneur and all-round modern-day Renaissance woman. An avid advocate for a solid SPF, double cleansing and rocking a bold eyeshadow, her long list of talents also include all things beauty and skincare. Flex also boasts super thorough and candid reviews, so she's one to follow if you want a no-BS breakdown of a product.
Image: @officialmsauzzi on Instagram
4. Kaycee Hayden
Kaycee Hayden (or @officialmsauzzi on the gram) is an Indigenous Australian, proud mama and Perth makeup artist. She's super versatile and can whip up everything from everyday looks to bright night-time glam. She also does amazing costume makeup, so definitely head to her IG if you need some inspo for your next dress up or Halloween party.
Image: @dom.skii on Instagram
5. Dominic Porras
Albany-based makeup artist Dominic Porras transforms his face into works of art with every one of his makeup looks. Follow him on Instagram for 3D face paint artistry, gorgeous drag looks and skincare tips.
Image: @ajclementine_ on Instagram
6. AJ Clementine
Melbourne-based creative AJ Clementine's extensive repertoire spans from cutesy day looks all the way to cosplay. AJ even released an eyeshadow palette with Australis in 2020, so you can trust that this beauty queen knows what's up.
Image: @rachelteetyler on Instagram
7. Rachel Tee Tyler
We could literally watch Rachel Tee Tyler's eyeliner tutorial reels on repeat all day long. She is a total gun when it comes to a glossy lip and rosy blush paired with a fierce liner. Whether you're going for a natural day look or a vibrant pop of colour, she's one to follow. Plus, her skincare, styling and hair tutorials are worth tuning in to as well.
Image: @madeleineedwards on Instagram
8. Maddie Edwards
Madeleine Edwards is a skincare, beauty and lifestyle influencer from Melbourne. Maddie sometimes suffers from acne and eczema, so is a great one to follow if you want tips and skincare reviews to help manage congested or dry skin.
The 26-year-old also owns Maddie Edwards Beauty and is a whizz with lash lifts and brow lamination. She also regularly vlogs style hauls, skincare tutorials and lifestyle updates if that's your kinda thang.
Image: @chloemorello on Instagram
9. Chloe Morello
Beauty guru and YouTuber Chloe Morello is the be-all and end-all when it comes to all things makeup. She has her finger on the pulse and is our go-to for first looks on new makeup lines, product reviews and easy-to-follow tutorials. She's also the founder of the reusable Face Halo makeup wipes, which we absolutely lurve.
Image: @marthaa__k on Instagram
10. Martha Kalifatidis
You may know her from Married At First Sight, but Martha Kalifatidis is also a super talented Sydney-based makeup artist. Hit her up for lipliner 101 and super quick makeup tutorials. She's also a vibe if you're after honest fake tan reviews and chic (but easy to follow) hair tutorials.
Image: @shanigrimmond on Instagram
11. Shani Grimmond
Shani Grimmond is a Brisbane-based fashion, lifestyle and beauty influencer as well as the founder of Sylk Swim. Follow her on Instagram for quick beauty how-to guides or subscribe to her YouTube channel for in-depth tutorials. We especially love her day-to-day glam and takes on celebrity-inspired makeup (her Bella Hadid-inspired tutorial is *chefs kiss*).
Image: @lozcurtis on Instagram
12. Lauren Curtis
Lauren Curtis is a beauty influencer and the host of the Mental Makeover podcast. We love all of her tutorials, but this glamour puss really knows her way around a full glam look topped with a shimmery shadow. Plus, her TikToks (lozcurtis1) are bloody hilarious to boot.
Image: @brittney_saunders on Instagram
13. Brittney Saunders
Brittney Saunders is a bit of a beauty veteran on YouTube. If you're always on the hunt for a bargain (join the club), run don't walk to her playlist dedicated to trying budget makeup products on her channel. She also has some quick 'n easy makeup tutorial reels on her IG, which are great for quick makeup ideas when you're on-the-go.
Image: @jaymejo on Instagram
14. Jayme Jo Massoud
Dancer and performer Jayme Jo is always looking effortlessly dewy and beautifully bronzed. Follow her on Instagram for super-easy makeup tutorials, her hands-on product breakdown series and tips to styling her luscious locks.
Image: @zotheysay on Instagram
15. Zoë Foster Blake
The founder of Go-To Skincare is your gal to follow for all of your skincare needs. Don't know how to double cleanse? No dramas. Not sure what your morning skincare routine should involve? Don't stress. Want to know how to master an easy at-home facial? She's got you covered.
Image: @zahrahaliyah on Instagram
Image: @rifenstine on Instagram
Dramatic makeup with a side of comedic gold? Uh, yes please. If you're looking for a barely-there day look, Rifenstine probably isn't for you. But if you're after totally transformative explosions of colour via cosmetics, then bingo! Tutorials aside, her comedy sketches and videos putting her brother into drag are hilarious. Don't believe us? Just ask her 2.4 million (!) followers on TikTok.
Image: @makeupby_jaz on Instagram
Image: @mstopacjay on Instagram
19. Esther Joseph
Esther Joseph is a Nigerian-Aussie who specialises in super elegant glam but isn't afraid to play with pops of colour. Follow her on IG at @mstopacjay and start getting inspired.
Image: @ithinksheafreak on Instagram
20. Kaydee Kyle-Taylor
Kaydee Kyle-Taylor is suuuper talented and one of Australia's leading First Nation makeup artists. Specialising and catering to BIPOC clientele, she can pull off everything from a classic smokey winged liner to super editorial looks that could've been taken straight out of an episode of Euphoria.
Now that you've got your makeup muses sorted, it's time for some style inspo. First step, check out our round-up of 20 Australian fashion Instagram accounts to follow. You're welcome.