20 Australian beauty brands you need to know about

Because we know that Australian beauty products are the best.

Australia is at the forefront of beauty and beauty development. With one of the most botanically diverse but also harshest environments in the world, there are so many reasons why we are one of the market leaders in skincare and cosmetics. Australian beauty products are created and formulated with our lifestyle in mind and tailored to our specific needs.

Brands like Ultraceuticals know that we are subject to some of the harshest sun in the world and as a result, has specifically tailored products to help combat the effects of photo-damage. Then there are brands like Jurlique who understands that we have some of the purest and rarest natural ingredients from which to make all and natural and effective skincare.

So why import your beauty products when there are so many amazing homegrown picks? Plus, when you buy Australian beauty products you’re supporting local business.

Here is 20 of the absolute must-know Australian beauty brands. We've also added a directory of all the biggest names in beauty fresh out of Australia.


Image: Instagram user Jurlique

1. Jurlique

Luxury skincare brand, Jurlique, is created from ingredients planted and harvested on the Jurlique farm in the Adelaide Hills - on of the most untouched and unpolluted regions in the country. The Jurlique vision is to create a pure and natural skincare range, harnessing the healing powers of nature. The ingredients for its skin products are handpicked when they are naturally at their peak and they then undergo the Jurlique Bio-intrinsic processing to preserve the full potency of the ingredients. One of the most iconic Australia skincare brands, these days Jurlique is sold in 19 countries around the world. We love the Jurlique Nutri-Define range which has a number of anti-ageing and plumping benefits.

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Image: Instagram user Frank Body

2. Frank Body

Frank Body started in a Melbourne coffee shop, where two friends had an idea for used coffee grinds. Today, Frank still have an office in Melbourne but also an international office in NYC. But all the products continue to be made in Australia. The coffee scrub idea is not exactly new, but Frank Body made it usable, fun and just better. The signature Frank Body coffee scrub is combined with all the right ingredients to change your shower experience and give you lasting soft & smooth skin. And now the brand has a whole range of products for the face and body. This brand is a true trailblazer, making waves and garnering attention for the rest of the Australian beauty market.

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Image: Instagram user Grown Alchemist

3. Grown Alchemist

Organic beauty brand, Grown Alchemist is a lover of the powers of nature. The company crafts its organic products with care and respect to the environment, ensuring the practices and formulations are sustainable. Founded under the clinically proven belief that organic products are richer in antioxidant and essential nutrients, Grown Alchemist's certified organic beauty products harness the restorative benefits of the natural realm. Epitomising the Grown Alchemist mantra are products like the Balancing Toner with rose and ginseng and the Hydra-Repair Eye Balm.

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Image: Instagram user Sukin

4. Sukin Skincare

Sukin started in 2007 and has gone from strength to strength ever since. The products are created with key botanicals, antioxidants and essential oils. The result? Skincare that actually works, but leaves all the nasty stuff out. Sukin is vegan and cruelty free and the brand's packaging is biodegradable. This is an Aussie brand that truly understands what beauty consumers wants - skincare that is good for their skin and good for the environment. No guilt! Sukin has been so successful that the brand has extended to haircare and skincare formulated for use on babies.

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Image: Instagram user Eleven

5. Eleven Australia

Eleven Australia embodies the Australian lifestyle. The products are simple and do exactly what they're supposed to. Developed by Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole, Eleven is the antidote to a complicated and ineffective haircare routine. The products in the range are effective and nourishing, and come at a competitive price point. Most importantly, Eleven is PETA approved and free from parabens. Our favourite product is the Sea Salt Texture Spray - it perfectly tousles hair and smells amazing.

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Image: Instagram user Aesop

6. Aesop

The Aesop objective has always been to create quality. The company sources plant-based ingredients from around the world to ensure a high level of product efficacy. One thing that truly sets Aesop apart from other brands is its independent approach to product research. Aesop has its own chemists that work in a custom laboratory, thus the research and development is specific Aesop skincare and it is not influenced by third parties. One of the coolest things about Aesop is that it listens. Aesop creates new products based to genuine beauty needs voiced by its customers.

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Image: Instagram user FOA Cosmetics

7. Face of Australia

Face of Australia is a brand that prides itself on both quality and affordability. The products in the Face of Australia range are designed with the Australian lifestyle and the Australian woman in mind. For this reason, Face of Australia is always on top of beauty trends and is dedicated to creating style-conscious and current makeup products. Because no Aussie girl should have to shell out hundreds of dollars to stay up to date in the beauty world. One of our favourite Face of Australia products is the Black Liquid Eyeliner which creates a clean blacker than black finish. Plus, for the first few minutes before it sets, it comes straight off with a bit of water - ideal if you're prone to eyeliner mistakes.

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Image: Instagram user Sodashi

8. Sodashi

Founded in 1999, Sodashi is a spa and skincare brand that creates luxury skincare that work without the use of harsh chemicals. Sodashi holistically nurtures skin and in turn enhances your overall wellbeing. With a strong commitment to work in harmony with nature, no chemicals, preservative or fragrances are used to create Sodashi skincare - nor are the products tested on animals. It has been said that Sodashi is the purest skincare range in the world, and the brand's global success is a testament to that. We love the Jasmine and Rose Body Lotion. It smells absolutely amazing but won't irritate your skin or your nose. It's the perfect lotion for anyone who is sensitive to smells.

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Image: Instagram user Bondi Sands

9. Bondi Sands

Bondi Sands is owned and made in Australia, and after their home-grown success, the brand is now making a name for itself in the international beauty market. The name is inspired by the famous Sydney beach and this brand delivers a golden tan every time - and no one would believe it was from a bottle. It all started with the signature fake tan and now the company has moved on to produce loads of other cult-favourite tanning products. This includes self-tan removal products, sunscreen, tanning oils, tanning mitts, after-sun gel. Our favourite products are the Bondi Sands Sunscreen Oil and the One Hour Express Tan (which 100% actually works!).

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Image: Instagram user Luma Beauty

10. Luma Beauty

Luma Beauty was created by Australian model Jessica Hart. The beauty brand is built on the idea that make up should embrace your flaws (not hide them) and only enhance natural beauty. The products focus on adding glow and radiance to the skin. In fact, many of them harness the illuminating properties of crushed pearl to create a natural, lit-from-within glow.. One of the best performing products from the brand would be the Luma Beauty Liquid Light Illuminating Primer - which is certainly a favourite here at Finder. Luma Beauty is one of those brands that treads the line between makeup and skincare, creating products that are pretty but good for your skin too. And of course, this brand never tests on animals.

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Image: Instagram user Napoleon Perdis

11. Napoleon Perdis

One of Australia's most renowned makeup lines, Napoleon Perdis is one of the key players in the beauty business. With 85 concept stores in Australia and stockists all over the world, Napoleon Perdis is one of the biggest names in beauty today. The brand's success is down a deep understanding of the modern woman and a high level of innovation. What makes Napoleon Perdis products so special is the inspiration drawn from both ancient beauty secrets and high-tech advances. It is this creative process that has lead to innovations like the Venus Cleansing Oil with lotus blossom or the BBB Cream infused with snail mucus. We love the Auto Pilot Radiance Boosting Mask which delivers quick moisture injection into the skin. It's great to use on dry, tired skin just before you put on makeup.

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Image: Instagram user Bali Body Co

12. Bali Body Co.

Bali Body Co. is an obsession for those who love a bronzed and glowy look. The brand created unique products designed to achieve the look of luminous, sun-kissed skin. Made in Melbourne and cruelty-free, this brand uses natural and naturally derived ingredients to create its products. The company's range includes sunscreens, tanning oils, fake tans and beauty products that help you look like a total bronzed babe - straight from a holiday to Bali. Products we personally love are the BB cream and the Pineapple Tanning Oil.

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Image: Instagram user The Base

13. The Base

Created by Aussie dream-girl, Lara Bingle, The Base is the ultimate collection of self-bronzing products. Designed to slip into any beauty routine, The Base range includes gradual and instant tanning products, bronzing illuminators, cheek tints and skin perfecting creams. Essentially, these products are the base of any makeup look. We love these products because they help to create gorgeously bronzed, summer skin without your skin looking like you caked on your bronzer. Subtle and natural looking, The Base is our favourite way to stay tanned.

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Image: Instagram user Inika Organic

14. Inika

Inika is proudly natural, organic and vegan. Inika holds the mantra that beauty should not come at the expense of animal testing or harsh chemicals. The range of certified organic makeup products are free from any ingredient of animal origin, harmful preservatives, parabens and chelating agents. If that wasn't enough to make you love Inika, the brand is also the been the recipient of numerous awards for its foundations and highlighters. Inika makes quality cosmetics that can stand up against the top players in the industrial but without the ethical compromise.

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Image: Instagram user Model Co

15. ModelCo

Today, it's hard to look at bright, fuchsia pink and not think of ModelCo. The brand has made a name for itself by providing high quality, affordable, quick-fix products for women. The iconic Tan in a Can product was the first of its kind, pioneering the concept of an aerosol self-tanner. Its other famous products include the revolutionary LashWand heated eyelash curler and the LED illuminated Lip Lights gloss. In recent years, ModelCo launched a natural skincare range which is both high quality and affordable. We love ModelCo because the brand understands the unique requirements of the Australian woman like no one else.

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Image: Instagram user Kora Organics

16. Kora Organics

This Australian skincare line is the brainchild of model, mogul and mum, Miranda Kerr. The Aussie native sought to create a skincare line that banished chemicals and natural products grown with pesticides and enhancements. Thus Kora Organics was born. Kora Organics uses the highest grade certified organic ingredients to create luxurious skincare at an attainable price point. The formulas created are nutrient rich and focus on purification through a synergistic approach to selected and mixing ingredients. One of the best products in the line is the Balancing Rose Mist which is both refreshing ans moisturising. It's perfect for when you a refresh during the day.

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Image: Instagram user Eye of Horus

17. Eye of Horus

Eye of Horus is dramatic, rich and playful. Based on the formulas used by the ancient Egyptians, the line was designed to awaken the goddess within every woman. The range focuses on rich metallic pigments like copper and gold and also earthy charcoals and taupes. With a focus on eye-makeup, Eye of Horus has gained worldwide recognition for its sparkly eyeshadow palettes and metallic liquid liners. What's more is Eye of Horus is not tested on animals, is vegan friendly, is free from parabens and uses natural ingredients.

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Image: Instagram user Biologi

18. Biologi

A brand that promises to actually change your skin, Biologi create face and eye serums that are 100% made from active plant extracts. There is no harmful chemicals, no additives, perfumes and not even water in the products. Biologi promises real results. The founder, Ross Macdougald is in charge of the production process from the plant to the final product. Everything is produced in Byron Bay using the organic native botanicals. Right from the plant extraction process down to the packaging, the entire process happens amidst the beaches of Byron. This brand is a relative newcomer but, it's making waves for a reason..

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Image: Instagram user UltraCeuticals

19. UltraCeuticals

UltraCeuticals is a skincare line created and designed by Dr Geoffrey Heber a cosmetic physician specialising in no-surgical procedures. Understanding that there was a need for high-performance skincare that worked far more effectively than the department store brands, he created Ultraceuticals. The products contain high percentages of active ingredients, without the need of a prescription, as a result the brand is scientifically proven to give visible results.

As an Australian brand, Ultraceuticals addresses the major skin concerns caused by harsh Australian sun and sun protection is at the forefront of Ultraceuticals research. Ultraceuticals does not test on animals and does not contain harsh chemicals, propylene glycol, parabens, synthetic dyes, genetically modified ingredients, animal products and fragrances. It only uses ingredients obtained from sustainable resources that do not harm living eco-systems.

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Image: Instagram user Kevin Murphy Australia

20. Kevin Murphy

Kevin Murphy is all about skincare for your hair. Rather than a temporary colour or frizz fix, Kevin Murphy products aim to deliver high performance, strength and longevity to hair. The carefully selected ingredients each have a proven specific purpose. The vitamins and amino acids work to repair and reduce split ends, Mango and Murumuru butters are used to smooth cuticles and soften hair and extracts from Peruvian bark, Baobab, bamboo and orange blossom infuse hair with moisture. With a strong commitment to the environment, Kevin Murphy sources these specialty ingredients from companies using micro cultivation, organic and ecologically sound practices. As a result, Kevin Murphy is a natural haircare brand that you can feel good about. All people prone to a bit of frizz should give the Easy.Rider cream a try. It smells amazing and works like a charm.

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Directory of Australian beauty brands

Here's your a-z guide of Australian beauty brands so you know what's Aussie and what's not.


Want to know where to buy your Australian beauty products?

Here are our top rated stores for buying the best Australian beauty brands. If you want to know more, you can always check out our guide as to where you can buy Australian beauty brands and products.


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4 Responses

  1. Default Gravatar
    ChristopherJanuary 13, 2019

    Please include Australia’s first perfumer who is well known for pioneering organic cosmetics in Australia.

    • Avatarfinder Customer Care
      JoshuaJanuary 14, 2019Staff

      Hi Christopher,

      Thanks for getting in touch with finder. I hope all is well with you. :)

      It’s nice to hear about your interest in adding a product to this list. To help us assess the product and determine its eligibility to be part of this list, I would like to ask you to fill out the form on our Partner With Us page.

      Once you have sent the information, our team will review it and will let you know if we find an opportunity to work with you.

      I hope this helps. Should you have further questions, please don’t hesitate to reach us out again.

      Have a wonderful day!

      Cheers,
      Joshua

  2. Default Gravatar
    GoBlondieDecember 3, 2018

    Hi,

    I love the way you listed all the brands and i want to list our brand here as well. Please check our website https://goblondie.com/.

    • Avatarfinder Customer Care
      JohnDecember 3, 2018Staff

      Hi GoBlondie Cosmetics,

      Thank you for leaving a question.

      If you wish to partner with finder, please follow this link. Once there, a form is available near the bottom of the page for you to fill-up. Once done and submitted, our client services team will contact you on your proposal. Hope this helps!

      Cheers,
      Reggie

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