Australian beauty brands everyone should know

20 Australian beauty brands every Aussie babe should know about

Because Aussie girls know that Australian beauty products are the best.

Australia is at the forefront of beauty and beauty development. With one of the most botanically diverse but also harshest environments in the world, there are so many reasons why we are one of the market leaders in skincare and cosmetics. Australian beauty products are created and formulated with our lifestyle in mind and tailored to our specific needs.

Brands like Ultraceuticals know that we are subject to some of the harshest sun in the world and as a result, has specifically tailored products to help combat the effects of photodamage. Then there are brands like Jurlique who understands that we have some of the purest and rarest natural ingredients from which to make all and natural and effective skincare.

So why import your beauty products when there are so many amazing homegrown picks? Plus, when you buy Australian beauty products you’re supporting local business and keep.

Here our 20 of the absolute must-know Australian beauty brands. We've also added a directory of all the biggest names in beauty fresh out of Australia.


eye of horus - edited

Eye of Horus

Eye of Horus us dramatic, rich and playful. Based on the formulas used by the ancient Egyptians, the line was designed to awaken the goddess within every woman. The range focuses on rich metallic pigments like copper and gold and also earthy charcoals and taupes. With a focus on eye-makeup, Eye of Horus has gained worldwide recognition for its sparkly eyeshadow palettes and metallic liquid liners. What's more is Eye of Horus is not tested on animals, is vegan friendly, is free from parabens and uses natural ingredients.

Where to buy:


the base - edited

The Base

Created by Aussie dream-girl, Lara Bingle, The Base is the ultimate collection of self-bronzing products. Designed to slip into any beauty routine, The Base range includes gradual and instant tanning products, bronzing illuminators, cheek tints and skin perfecting creams. Essentially, these products are the base of any makeup look. We love these products because they help to create gorgeously bronzed, summer skin without your skin looking like you caked on your bronzer. Subtle and natural looking, The Base is our favourite way to stay tanned.

Where to buy:

inika - edited

Inika

Inika is proudly natural, organic and vegan. Inika holds the mantra that beauty should not come at the expense of animal testing or harsh chemicals. The range of certified organic makeup products are free from any ingredient of animal origin, harmful preservatives, parabens and chelating agents. If that wasn't enough to make you love Inika, the brand is also the been the recipient of numerous awards for its foundations and highlighters. Inika makes quality cosmetics that can stand up against the top players in the industrial but without the ethical compromise.

Where to buy:

modelco - edited

ModelCo

Today, it's hard to look at bright, fuchsia pink and not think of ModelCo. The brand has made a name for itself by providing high quality, affordable, quick-fix products for women. The iconic Tan in a Can product was the first of its kind, pioneering the concept of an aerosol self-tanner. Its other famous products include the revolutionary LashWand heated eyelash curler and the LED illuminated Lip Lights gloss. In recent years, ModelCo launched a natural skincare range which is both high quality and affordable. We love ModelCo because the brand understands the unique  requirements of the Australian woman like no one else.

Where to buy:

grown alchemist - edited

Grown Alchemist

Organic beauty brand, Grown Alchemist is a lover of the powers of nature. The company crafts its organic products with care and respect to the environment, ensuring the practices and formulations are sustainable. Founded under the clinically proven belief that organic products are richer in antioxidant and essential nutrients, Grown Alchemist's certified organic beauty products harness the restorative benefits of the natural realm. Epitomising the Grown Alchemist mantra are products like the Balancing Toner with rose and ginseng and the Hydra-Repair Eye Balm.

Where to buy:

jurlique - edited

Jurlique

Luxury skincare brand, Jurlique, is created from ingredients planted and harvested on the Jurlique farm in the Adelaide Hills - on of the most untouched and unpolluted regions in the country. The Jurlique vision is to create a pure and natural skincare range, harnessing the healing powers of nature. The ingredients for its skin products are handpicked when they are naturally at their peak and they then undergo the Jurlique Bio-intrinsic processing to preserve the full potency of the ingredients. One of the most iconic Australia skincare brands, these days Jurlique is sold in 19 countries around the world. We love the Jurlique Nutri-Define range which has a number of anti-ageing and plumping benefits.

Where to buy:

la mav - edited

La Mav

La Mav is one of Australia's first and largest skincare and cosmetic brands. The skincare products have been to give real anti-ageing results without the use of harsh chemicals. Creator and founder, Tarj Mavi, believes that no one should have to sacrifice health for beauty or vice versa. Thus both the skincare and cosmetics products are completely organic and cruelty free. We love the La Mav serums which make your skin visibly plumper and they don't cost an arm and a leg either!

Where to buy:

eleven - edited

Eleven

Eleven Australia embodies the Australian lifestyle. The products are simple and do exactly what they're supposed to. Developed by Australian Hairdresser of the Year, Joey Scandizzo, and Australian Photographer of the Year, Andrew O’Toole, Eleven is the antidote to a complicated and ineffective haircare routine. The products in the range are effective and nourishing, and come at a competitive price point. Most importantly, Eleven is PETA approved and free from parabens. Our favourite product is the Sea Salt Texture Spray - it perfectly tousles hair and smells amazing.

Where to buy:
  • Eleven Australia online

aesop - edited

Aesop

The Aesop objective has always been to create quality. The company sources plant-based ingredients from around the world to ensure a high level of product efficacy. One thing that truly sets Aesop apart from other brands is its independent approach to product research. Aesop has its own chemists that work in a custom laboratory, thus the research and development is specific Aesop skincare and it is not influenced by third parties. One of the coolest things about Aesop is that it listens. Aesop creates new products based to genuine beauty needs voiced by its customers.

Where to buy:

face of australia - edited

Face of Australia

Face of Australia is a brand that prides itself on both quality and affordability. The products in the Face of Australia range are designed with the Australian lifestyle and the Australian woman in mind. For this reason, Face of Australia is always on top of beauty trends and is dedicated to creating style-conscious and current makeup products. Because no Aussie girl should have to shell out hundreds of dollars to stay up to date in the beauty world. One of our favourite Face of Australia products is the Black Liquid Eyeliner which creates a clean blacker than black finish. Plus, for the first few minutes before it sets, it comes straight off with a bit of water - ideal if you're prone to eyeliner mistakes.

Where to buy:

sodashi - edited

Sodashi

Founded in 1999, Sodashi is a spa and skincare brand that creates luxury skincare that work without the use of harsh chemicals. Sodashi holistically nurtures skin and in turn enhances your overall wellbeing. With a strong commitment to work in harmony with nature, no chemicals, preservative or fragrances are used to create Sodashi skincare - nor are the products tested on animals. It has been said that Sodashi is the purest skincare range in the world, and the brand's global success is a testament to that. We love the Jasmine and Rose Body Lotion. It smells absolutely amazing but won't irritate your skin or your nose. It's the perfect lotion for anyone who is sensitive to smells.

Where to buy:
  • Sodashi online
  • Adore Beauty

simple as that - edited

Simple As That

Simple As That is an all natural beauty range that values minimalism and results. Products in the range are made from as few ingredients as possible because sticking to the basics can be kinder to your skin. All Simple As That products are all created from scratch and are devoid of cheap synthetic fillers. This means the skincare line is purer, more effective and kinder to sensitive skin. Simple As That is also committed to using organic fair trade products which ensures not only a higher quality product, but also better supported working conditions for farmers. We love the Simple As That cleanser with orange blossom water. It's the perfect cleanser for anyone with delicate skin.

Where to buy:

mecca cosmetica - edited

Mecca Cosmetica

The house brand of beauty department store, Mecca Maxima, Mecca Cosmetica was inspired the millions of in store customer experiences. A line of beauty products that is designed with the customer in mind at every step, the Mecca Cosmetica collection is high performance and luxurious. Delivering visible results, Mecca products are crafted by skincare and makeup experts to enhance the experiences of beauty lovers. One of the best Mecca products is the Beauty Sleep Artistry Eye Brightener, a double sided pen with a color correcting under-eye illuminator and a flesh-coloured waterline pencil to keep the eye looking bright and rested. It doesn't seem like much but it is one of the few products that can actual conceal stubborn under-eye circles.

Where to buy:
  • Mecca Maxima
  • Myer

napoleon perdis - edited

Napoleon Perdis

One of Australia's most renowned makeup lines, Napoleon Perdis is one of the key players in the beauty business. With 85 concept stores in Australia and stockists all over the world, Napoleon Perdis is one of the biggest names in beauty today. The brand's success is down a deep understanding of the modern woman and a high level of innovation. What makes Napoleon Perdis products so special is the inspiration drawn from both ancient beauty secrets and high-tech advances. It is this creative process that has lead to innovations like the Venus Cleansing Oil with lotus blossom or the BBB Cream infused with snail mucus. We love the Auto Pilot Radiance Boosting Mask which delivers quick moisture injection into the skin. It's great to use on dry, tired skin just before you put on makeup.

Where to buy:

blinc - edited

Blinc Cosmetics

Blinc Cosmetics is the only department store brand exclusively focused on products for the eyes. Eye makeup is key to any beauty routine and Blinc Cosmetics knows this better than anyone. The brand has a passion to enhance and beautify the expression and message of our eyes with its innovation range of products. From peel-able eyeliner to eyebrow mousse, Blinc is constantly creating new ways for beauty lovers to experiment and play with their look.

Where to buy:

bloom - edited

Bloom

Bloom believes that what's on the outside is just as good as the inside, a mantra that has inspired the brand's styled and feminine packaging. Founder, Natalie Bloom took her love of design and natural beauty ingredients and turn it into Bloom Cosmetics.  Initially famous for the Aromatherapy lip balms, the Bloom product offering expanded and it is now a globally known full cosmetics brand. We love the Bloom nail polishes. They come in a whole bunch of colours and have an amazing shiny finish.

Where to buy:

kora organics - edited

Kora Organics

This Australian skincare line is the brainchild of model, mogul and mum, Miranda Kerr. The Aussie native sought to create a skincare line that banished chemicals and natural products grown with pesticides and enhancements. Thus Kora Organics was born. Kora Organics uses the highest grade certified organic ingredients to create luxurious skincare at an attainable price point. The formulas created are nutrient rich and focus on purification through a synergistic approach to selected and mixing ingredients. One of the best products in the line is the Balancing Rose Mist which is both refreshing ans moisturising. It's perfect for when you a refresh during the day.

Where to buy:

iluka - edited

Iluka

Iluka is another celebrity beauty brand. Conceived and created by Australian icon Natalie Imbruglia, Iluka is luxury skincare inspired and made from natural ingredients indigenous to Australia. The name itself means "by the sea", a title derived from one of the brand's key super ingredients, Marine Collagen, a sea algae extract aiding in cellular renewal. Iluka takes a holistic approach to beauty and is designed for those who lead a healthy lifestyle and want anti-ageing skincare without the chemicals. One the key products to try is the Hydrating Toner Mist. This is a great product to keep on your desk when you need a midday refresh. Spray it on clean skin or over your makeup and pat into your skin.

Where to buy:

ultraceuticals - edited

UltraCeuticals

UltraCeuticals is a skincare line created and designed by Dr Geoffrey Heber a cosmetic physician specialising in no-surgical procedures. Understanding that there was a need for high-performance skincare that worked far more effectively than the department store brands, he created Ultraceuticals. The products contain high percentages of active ingredients, without the need of a prescription, as a result the brand is scientifically proven to give visible results.

As an Australian brand, Ultraceuticals addresses the major skin concerns caused by harsh Australian sun and sun protection is at the forefront of Ultraceuticals research. Ultraceuticals does not test on animals and does not contain harsh chemicals, propylene glycol, parabens, synthetic dyes, genetically modified ingredients, animal products and fragrances.  It only uses ingredients obtained from sustainable resources that do not harm living eco-systems.

Where to buy:

kevin murphy - edited

Kevin Murphy

Kevin Murphy is all about skincare for your hair. Rather than a temporary colour or frizz fix, Kevin Murphy products aim to deliver high performance, strength and longevity to hair. The carefully selected ingredients each have a proven specific purpose. The vitamins and amino acids work to repair and reduce split ends, Mango and Murumuru butters are used to smooth cuticles and soften hair and extracts from Peruvian bark, Baobab, bamboo and orange blossom infuse hair with moisture. With a strong commitment to the environment, Kevin Murphy sources these specialty ingredients from companies using micro cultivation, organic and ecologically sound practices. As a result, Kevin Murphy is a natural haircare brand that you can feel good about. All people prone to a bit of frizz should give the Easy.Rider cream a try. It smells amazing and works like a charm.

Where to buy:

Directory of Australian beauty brands

Here's your a-z guide of Australian beauty brands so you know what's Aussie and what's not.

A
A'KIN
ADORN COSMETICS
AESOP
AL'CHEMY
ALPHA-H
ATOM BOUTIQUE
AUSTRALIS
B
BALI BODY
BATISTE
BECCA
BLOOM
BLINC COSMETICS
BONDI SANDS
C
COAST TO COAST
COLOUR THEORY
CR FORMULATIONS
D
DE LORENZO
DESIGNER BRANDS
DNA ELEMENTS
DR LEWINN'S
E
ECO TAN
EDIBLE BEAUTY
ELLA BACHÉ
EVO
EYE OF HORUS

F
FACE OF AUSTRALIA
FRANK BODY
G

GAIA
GLAMOURFLAGE
GO-TO SKINCARE
GROWN ALCHEMIST
H
HUMANITE SKINCARE
I
ILUKA
INIKA
J
J BRONZE
JACQUELINE EVANS
JANE IREDALE
JOJOBA COMPANY
JURLIQUE
K
KESTER BLACK
KEVIN.MURPHY
KORA ORGANICS
KOSMEA
L
LANOLIPS
LE TAN
LILY LOVES PEARL
LIPSTICK QUEEN
LUCAS'

LUMA
M
MECCA COSMETICA
MILK & CO.
MODELCO
MOOGOO
MOR
MR SMITH HAIRCARE
MUSQ
N

NAK
NAKED TAN
NAPOLEON PERDIS
NATIO
NUDE BY NATURE
O
ORIGINAL MINERAL
P
PEOPLE FOR PLANTS
Q
QV
R
RATIONALE SKINCARE
RED EARTH
REVITANAIL
ROHR REMEDY
RPR SALON HAIRCARE
S
SHANGHAI SUZY
SIMPLE AS THAT
SKINSTITUTE
SOLAR D
STEM ORGANICS

SUGAR BABY
SUKIN
SUNESCAPE
SUNSENSE
SWISSE
T

THE BASE
THE BEAUTY CHEF
U
ULTRACEUTICALS
V
VANESSA MEGAN
VENUTUS
W
X
Y
YES TO
YOUNG BLOOD
Z
ZHIVAGO
0-9
1000 HOUR 


Want to know where to buy your Australian beauty products?

Here are our top rated stores for buying the best Australian beauty brands. If you want to know more, you can always check out our guide as to where you can buy Australian beauty brands and products.

Sephora-Logo

Priceline - edited

Logo_David_Jones_1


Is there an Australian beauty brand that we've missed? Please feel free to let us know in the comments.

Our best beauty deals right now:

Free shipping sitewide on orders over $20

Get free shipping sitewide on orders over $20 at Chemist Warehouse.Conditions apply

Up to 73% off skincare products

Get up to 73% off skincare products at Cosme-de.com. Conditions Apply

IT Cosmetics Bye Bye Eye Pressed Mini when you spend $60 or more sitewide

Get IT Cosmetics Bye Bye Eye Pressed Mini when you spend $60 or more sitewide at Sephora.Conditions apply

Show code & visit siteSA****

After the store tab opens, come back to copy the code

Receive Napoleon Perdis gift ($210 value) with Napoleon Perdis orders over $89

Receive Napoleon Perdis gift ($210 value) with Napoleon Perdis orders over $89 at Recreate Yourself.Conditions apply

Show code & visit site N****

After the store tab opens, come back to copy the code

Up to 70% off on top 40 products

Get up to 70% off on top 40 products at Strawberrynet.Conditions apply

15% off on all products

Simply use the code to get 15% off on all individual items at SkinB5. Conditions apply

Show code & visit siteXM****

After the store tab opens, come back to copy the code

Up to 90% off special purchase

Get up to 90% off Clarins, Calvin Klein, Becca, Givenchy, NARS & more at Strawberrynet.com. Conditions Apply

Totes Amazing with any purchase of $120

Receive a Sephora exclusive festive tote with any purchase of $120 or more, online & in stores.Conditions apply

Free ASAP Best Seller Duos

Get the ASAP Best Seller Duos for free when you spend $79 or more on makeup at FacialCo. Use code at checkout to avail free gift.

Show code & visit siteAS****

After the store tab opens, come back to copy the code

1/2 price off cosmetics

1/2 price of RRP on Big Brand Cosmetics. Shop now!

StrawberryNET - Up to 10% Extra Off each order Loyalty Bonus

Get up to 10% Extra Off each order Loyalty Bonus at Macy's.

Mia Steiber

Mia Steiber is a journalist at finder.com.au with a serious shopping habit and an addiction to gold jewellery. Her talents include tracking down one-off or almost sold out pieces and knowing the sizing charts for just about every brand.

Was this content helpful to you? No  Yes

Related Posts

Ask a Question

You are about to post a question on finder.com.au

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Disclaimer: At finder.com.au we provide factual information and general advice. Before you make any decision about a product read the Product Disclosure Statement and consider your own circumstances to decide whether it is appropriate for you.
Rates and fees mentioned in comments are correct at the time of publication.
By submitting this question you agree to the finder.com.au privacy policy, receive follow up emails related to finder.com.au and to create a user account where further replies to your questions will be sent.

Ask a question
feedback