Aussies have spent 1 billion hours with their PlayStations in the last 12 months
Australia is undoubtedly a PlayStation nation.
It's no secret we Aussies love to play games. In fact, just this past July, a study from researchers at Bond University and the Interactive Games & Entertainment Association found that 97% of households with at least one child own a video game console, with 67% of the country playing video games in one form or another.
New data from Sony Interactive Entertainment Australia only further supports this Australian obsession with digital gaming. According to internal data at Sony, Aussies have spent a whopping 1 billion hours engaging with the PlayStation ecosystem in the 12 months from 1 November 2016 to 31 October 2017. This impressive figure represents not only games played, but music listened to and video watched across PS4, PS3, PS Vita and other PlayStation services. In fact, Sony has observed a particular increase in consumption of non-gaming entertainment on PlayStation, with time spent on music and video increasing by 45% over the previous 12-month period of 2015-2016.
Overall, this 1-billion-hour figure represents a 26% increase in time poured into the PlayStation ecosystem compared to the previous year, and likely owes a lot to the growing uptake of digital video services like Netflix, Stan and Foxtel Now, all of which Sony supports through native apps on its various PlayStation systems.
"This is the first time Australia has reached this incredible milestone," said Patrick Lagana, Director of Marketing at Sony Interactive Entertainment Australia. "PlayStation has been the country’s highest-selling console for the last four years and to reach one billion hours of play across gaming and entertainment demonstrates that PlayStation is the leading entertainment platform and continues to be Australia’s favourite place to play."
With big titles like God of War, Spider-Man, Kingdom Hearts 3 and Detroit: Become Human on the way in 2018, there's a good chance next year will see Aussies eclipse the 1-billion-hour mark yet again, and perhaps even set a new record for digital entertainment. What do you say Australia: can we make it 2 billion hours this time?
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