Aussies prefer full-strength domestic beers… and Corona

Peter Terlato 14 June 2016


The tastes of Aussie beer drinkers has changed dramatically in the last decade.

It's no secret that Aussies enjoy a cold beer, and a recent study looking into the drinking habits of Australian adults reveals an overwhelming preference for local brews over premium or imported suds.

New data from Roy Morgan Research found that on average almost two fifths (38.1%) of us enjoy a beer at least once every four weeks in the year to March 2016.

More than half (58.8%) of all Aussie men drink some kind of beer each month, compared with just 18.2% of women. When it comes to drinking preferences, Aussie blokes are more inclined to opt for a domestic beer (47.6%) over a premium or imported (37.1%) beverage.

Interestingly, both genders are far more likely to choose a full-strength beer over reduced-alcohol varieties – 53.6% of men and 16.4% of women.

When it comes to the popularity of individual beer brands, there are three clear favourites among Aussie men. Local lager Carlton Draught (11.1%) edged out Mexican Cerveza Corona (11%) and Queensland mid-strength XXXX Gold (11%).

For a hard-earned thirst 8.5% of Aussie fellas can't go past a classic Victoria Bitter, while South Australian mainstay Coopers Pale Ale (8%) was a regular crowd-pleaser.

Norman Morris, industry communications director at Roy Morgan Research, says that while it's no surprise Aussie men love their beer, a lot has changed in the last ten years in terms of brand preferences.

"With an ever-increasing selection of beers on the market, things have changed dramatically since back in 2007, when VB dominated as the beer of choice for one in five Australian men, and Corona didn’t even feature among the top 10," he says.

With Oktoberfest approaching quickly, we've compiled a list of 12 beers you have to try during this year's boozy festival.

And if you're in search of the best website for buying beer online, be sure to check out our in-depth comparison guide.

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