Aussies love 32GB iPhone 7 smartphones, but not Rose Gold models

Alex Kidman 12 September 2016 NEWS


If you didn’t nab an iPhone 7 in Friday’s pre-sale, opting for Gold or Rose Gold is your best bet for quick delivery.

Apple’s decision to double the baseline memory on the latest iPhones appears to be paying off, with the wait times for those handsets if you didn’t order one late last Friday stretching out into October or beyond.

Apple formally announced the iPhone 7 last Thursday morning, Australian time, with actual pre-orders opening up in Australia at 5:01pm the very next day. That’s not a long marketing campaign to speak of, and the relative position of the iPhone against other Android competitors had left many wondering if the shine had gone off the Android brand.

Apple typically releases a breathless statement outlining global sales figures for new iPhones after their first weekend on sale. As it’s still Sunday in the US, that will almost certainly arrive tomorrow, but in any case Apple never breaks out local sales figures for new iPhones.

What is interesting to note, however, is the availability of the new phones on Apple’s online store. The pre-sale started last Friday with initial availability set for 16 September 2016. As usual, the international dateline is an Australian iPhone fanatic’s friend, because the iPhone 7 will officially go on sale here before it does anywhere else. It’s pretty likely that one will leak out online beforehand, but in terms of official sales, Australia gets new iPhones (and most new Apple gear) slightly before the rest of the world.

That’s true if you managed to get in while Apple’s site was being hammered on Friday evening, but if you didn’t, you could have quite the wait depending on your choice of iPhone 7, and especially if you fancied saving a few bucks and opting for the 32GB model.

For the longest time the criticism of Apple’s lower-cost iPhones was that 16GB wasn’t enough storage for apps, photos, videos and general everyday usage. By switching up to 32GB, it appears Apple’s hit the sweet spot of pricing, storage and availability, because those models are the ones that now appear to have the longest lead times, excluding the Jet Black model which doesn’t ship in 32GB storage sizes anyway.

We can’t say for sure that Apple didn’t order fewer of them and thus they’re less available, but it’s certainly a shift from previous years where the high capacity iPhone models were the ones that always sold out first.

As of Monday morning, here’s what Apple is reporting as its expected shipping dates for each model, colour and storage capacity from when they commence selling on 16 September.

ModelRRPExpected Availability
iPhone 7 32GB Black$1,0792-3 Weeks
iPhone 7 32GB Silver$1,0792-3 Weeks
iPhone 7 32GB Gold$1,0796-8 Business Days
iPhone 7 32GB Rose Gold$1,0796-8 Business Days
iPhone 7 128GB Black$1,2296-8 Business Days
iPhone 7 128GB Silver$1,229Delivers 16/9 in metro areas
iPhone 7 128GB Gold$1,229Delivers 16/9 in metro areas
iPhone 7 128GB Rose Gold$1,229Delivers 16/9 in metro areas
iPhone 7 128GB Jet Black$1,2293-4 Weeks
iPhone 7 256GB Black$1,3796-8 Business Days
iPhone 7 256GB Silver$1,379Delivers 16/9 in metro areas
iPhone 7 256GB Gold$1,379Delivers 16/9 in metro areas
iPhone 7 256GB Rose Gold$1,379Delivers 16/9 in metro areas
iPhone 7 256GB Jet Black$1,3793-4 Weeks
iPhone 7 Plus 32GB Black$1,2692-3 Weeks
iPhone 7 Plus 32GB Silver$1,2692-3 Weeks
iPhone 7 Plus 32GB Gold$1,2692-3 Weeks
iPhone 7 Plus 32GB Rose Gold$1,2692-3 Weeks
iPhone 7 Plus 128GB Black$1,4192-3 Weeks
iPhone 7 Plus 128GB Silver$1,4192-3 Weeks
iPhone 7 Plus 128GB Gold$1,4196-8 Business Days
iPhone 7 128GB Plus Rose Gold$1,4196-8 Business Days
iPhone 7 Plus 128GB Jet Black$1,419November
iPhone 7 Plus 256GB Black$1,5692-3 Weeks
iPhone 7 Plus 256GB Silver$1,5692-3 Weeks
iPhone 7 Plus 256GB Gold$1,5692-3 Weeks
iPhone 7 Plus 256GB Rose Gold$1,5692-3 Weeks
iPhone 7 Plus 256GB Jet Black$1,569November

There’s all sorts of interesting observations to make about that data. The Jet Black model, heavily hyped by Apple and available only in 128GB and 256GB variants is entirely sold out until October for the regular iPhone 7 and some time in November for the iPhone 7 Plus, so if you didn’t act fast, you’re in for a long wait.

What’s equally interesting is that the most available models are in Gold or Rose Gold finishes. It’s not been that long that the Gold and Rose Gold models of any iPhone were launched, and they were seen for some time as the status symbol models, with long wait times. It appears that, at least in Australia, that fashion choice has flipped, with the more plain black and silver models running out of stock first.

Your other option if you did still want an iPhone 7 on Friday would be to check with the carriers offering the iPhone 7 on contract, although there again many are reporting themselves as simply "out of stock".

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