Aussie retailers should focus on catering to male shoppers

Peter Terlato 22 July 2016

Men Man shopping

Men are often overlooked as potential prospective purchasers.

Men like shopping, some even love it, and according to a new retail report, there are more men than women increasing their spend on fashion items.

AMP Capital Shopping Centres (AMPCSC) 10th anniversary Recommended Retail Practice Report reveals one in 10 men said they would spend more money if retail offerings were catered to their needs and interests and not just to those of women.

Using an online consumer consulting board AMPCSC engaged in extensive discussions with 750 shoppers in Australia and New Zealand, over a three week period. These findings were quantified through an online survey of a nationally representative sample of 1,000 Australians and 500 New Zealanders to gauge ideas on the future of shopping.

The report found 75% of men like shopping and more than a fifth (22%) love it. More than half of Aussie men (56%) visit a shopping centre at least once a week and three quarters of men (75%) are increasing how much they spend on fashion items when shopping. In comparison, just 67% of women are increasing their total spend on fashion products.

Making shopping more efficient and enjoyable - both online and in-store - would encourage 28% of men to spend more, while adopting better technology would increase the spending habits of 21% of men.

The majority (84%) of both male and female shoppers said they would spend as much or more if retailers made positive contributions to the community. For example, supporting local charities.

The report says it’s not just mega-brands like Apple that can do this. Smaller retailers can build brand loyalty if they're able to support local endeavours.

Aussie shoppers love to be surprised, with 73% of respondents agreeing they would spend as much or more if retailers offered surprising experiences, such as pop-up stores and activities.

Many people (82%) said they would spend as much or more if the shopping experience was relaxing and afforded them the ability to enjoy the sensation of being outdoors.

"For me, the latest trend has to be the seamless join between outside and in," a customer said in the report.

"A coffee shop or restaurant where you are suddenly transported into a beautiful alfresco area, without the limitations of feeling closed in ... I think this trend is appealing because it makes your trip a relaxing experience where you are taken away from the hustle and bustle of shopping."

Whether you’re looking to suit up, are seeking some fresh threads to cruise around in this weekend, or just want to buy something new, these 16 online retailers cater perfectly to men's fashion.

Picture: Shutterstock

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