Australian men are using social media in more diverse places than women
Men like to check their status on the toilet.
Facebook might be the most dominant social media platform in Australia but the ways in which men and women interact with the social media are poles apart.
According to Sensis' Social Media Report 2016, men and women prefer different social media platforms. Men are more likely to be networking on LinkedIn, sharing their thoughts on Twitter and embarrassing themselves on Snapchat. Women, on the other hand, are more interested in discovering trends using Pinterest.
The data suggests women prefer to access and browse social media at home whereas us fellas are more likely to use it in all other locations. For example, while we're sitting on the train (public transport use was 30% for men and 20% for women), or snapping selfies during a workout (gym use was 12% for men and 5% for women).
Almost half (49%) of those surveyed said they connected first thing in the morning but checking feeds before bed declined from 40% in 2015 to 35% in 2016. After work or in the evening was the most popular time to access social media, rising 20% year-on-year to 63%.
More than a quarter (26%) of us are now checking social media more than five times a day and the average user is spending 12.5 hours per week on Facebook alone, up four hours or 68% compared to 2015.
"It’s not surprising, therefore, to see a rise in the number of people concerned they are spending too long on social media, with more than one in three women (35%) and a quarter of men (26%) now worried," said Sensis general manager digital Alice Mentiplay.
When it comes to romance, 10% of respondents admitted to dating someone they met online. This concept was twice as likely (21%) among people in the 18-29 age bracket, but they were also more likely to have been dumped via social media (10% compared to the average of 4%).
“Meanwhile, the fact almost seven in ten young people are using social media in the bedroom raises questions around what impact it might be having on their romantic relationships," Mentiplay said.
But it's not just the bedroom where the younger generations are accessing social media. Scanning the news feed at work (49%) was a strong contender, while the likelihood of posting status updates while on the loo (19%) was surprisingly (not really) reasonable.
And the most popular platforms across all ages? Facebook (95%), Instagram (31%), LinkedIn (24%), Snapchat (22%) and Twitter (19%).
Although so many of us use social media regularly, we don't necessarily think of it as a tool to improve our chances of scoring a dream job. There are plenty of tips and tricks in regards to using your social profile to your advantage.
And if you think you're paying too much for those many hours of online socialising, you can easily compare the best available mobile phone plans and carrier options.