Asus will announce new ZenFones at CES

Alex Kidman 22 December 2016

ZenFoneCES2017_1_450

What precisely will we see when Asus unveils its new designs?

CES is not traditionally the home of major smartphone reveals, partly because it can be hard for mobile manufacturers to be heard amidst every other technology manufacturer hawking their wares, and partly because it’s not long before Mobile World Congress in Barcelona, where the big Android players come out to play.

That hasn’t stopped a few manufacturers from using CES as the springboard for either premium or mid-range devices. Asus is the latest player to take this tack, teasing the reveal for its next ZenFone model which it will formally announce on 4 January in Las Vegas.

That video doesn’t give us a lot to go on beyond the fact that there will be one or possibly two phones launched, and that they’ll be a traditional phone shape. Rumours suggest that Asus is working on a phone that will support Google’s AR Tango project, and it seems highly likely that it will use CES to show off such a device.

ZenFoneCES2017_2_450

VR and AR technologies are expected to be a particular focus point at CES 2017, especially in light of Microsoft’s upcoming Windows 10 Creator Update, so it’s likely that Asus won’t be alone in that space. We'll be covering CES direct from Las Vegas throughout the event.

Asus hasn't officially released many of its phones directly into the Australian market, but it’s always feasible that the new ZenFones will end up being available via direct importers.

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