How ASOS is planning to significantly reduce waste by 2025
The popular UK fashion label has made a series of "ambitious commitments" to slash its use of plastic packaging.
As concerns continue to rise over the current state of our environment, the onus has been placed on big businesses to do their part in reducing waste. Having already released a "responsible edit" section of its site where consumers can shop more sustainable clothing options, London-based label ASOS is now taking things a step further.
Joining 400 other businesses, the brand has just signed the Ellen MacArthur Foundation's New Plastics Economy Global Commitment, which aims to create a circular economy for plastics to reduce waste and pollution. Under the agreement, ASOS has four new commitments which it intends to meet by 2025.
Firstly, the label intends to eliminate unnecessary plastic by reducing its own-brand packaging by 50% (based on its 2018 baseline). In addition, ASOS will be making all of its packaging reusable, recyclable or compostable.
The fashion label will also be running a reusable packaging trial beginning in 2020. The trial will see a prototype mailing bag, that ASOS has been developing for the past year, put to the test in the hopes of removing all non-recyclable packaging moving forward.
Finally, ASOS will be encouraging customers to return their packaging. By doing this, the brand hopes to recycle it into new packaging, effectively creating a closed loop packaging system.
Responsible sourcing director at ASOS, Simon Platts, said in a statement: "We've been working hard to reduce our use of plastic across ASOS, including investing in developing our ASOS mailing bags, which will contain 65 percent recycled material in the new year and are already 100 percent recyclable."
"However, there's always more we can do, which is why we've become a signatory of the Ellen MacArthur Foundation's New Plastic Economy Global Commitment. This formalises our commitment to reducing our use of plastic, through measures such as increasing the amount of used ASOS bags we recycle into new packaging and introducing a reusable packaging trial in the early months of 2020."
ASOS' commitment comes after several other major brands have recently joined the motion to reduce waste. Fashion label G-Star RAW launched a new sustainable denim line back in October, while supermarket giant Woolworths has announced that it will be teaming up with US recycling business Terracycle in 2021 to trial a zero-waste, reusable packaging initiative.
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