The ASOS Responsible Edit: Shop with style and sustainability in mind
Looking to shop with the environment in mind? You can now do it at ASOS.
Fashion and exploring your creative side is great... but is it worth it if your passion is destroying the environment? Whether it's the processing techniques of your designer clothes or the landfill possibilities of fast fashion, what you choose to wear can impact the world around you. Introducing The Responsible Edit, ASOS' answer to the problem. ASOS is the latest retailer to launch a sustainable category on its website. Whether you're shopping for men or women, you can find The Responsible Edit and shop to your heart's content.
What can you expect to find? Recycled products, sustainable fabrics and clothes made using processes that are kind to the environment. Everything is in one place for you! So is there really an excuse now? The Responsible Edit carries tons of clothing pieces, accessories and living items. Some of the leading brands including adidas Originals, COLLUSION and Monki. You can also shop most of the ASOS DESIGN pieces, proving that the online retailer truly cares about sustainability. Alongside the dedicated edit, the online retailer launched a responsible filter. This allows you to view items in two different categories – recycled or sustainable materials.
ASOS is not the first brand to do so, but it's definitely one we are excited about. Earlier this year, THE ICONIC released The Considered Edit and it's been going really well so far. Shortly after, Net-a-Porter came out with NET Sustain.
What makes ASOS stand out from the rest? The range available starts at a much lower price bracket compared to the rest. The online fashion giant is telling the world that sustainable shopping doesn't need to come with a high price tag. It's a luxury that should be afforded to all.