ASOS is now displaying its products on multiple body shapes and sizes

Posted: 23 March 2018 11:33 am

Can we all just take a moment to please stand up and applaud ASOS?!

Have you ever been online shopping but really struggled in the purchase because you're just not sure what it will look like on you? We feel you. Let's face it. Everyone is different, especially our bodies and that's not something we should see as a bad thing.

Our favourite brand, ASOS, doesn't see it as a bad thing either and are now trying to make your online shopping experience a whole lot easier. A Twitter user just picked up on the brands step towards more inclusive fashion. They stated how they noticed that ASOS is showing an item on not one model but a range of models with different body types.

One of the biggest issues, if not the biggest, that people find with online shopping is that they can't try the item on. Therefore they have no idea what the clothing will look like on their body shape and then if it doesn't look good they have to go through the whole hulla baloo of returns. Some stores don't even offer returns and then you're stuck with the store credit!

Basically, ASOS are showing a large range of photos on products that all showcase different models that are tall, short, curvy, thin, etc. This is the brand's first step in what we believe to be the right direction. Up until now they only showcased products on one model. ASOS did have a varying range of models throughout the site and different sized models for the plus section but again, this is the first time the brand has different models per outfit. So we're just over here like...


The even better news is that ASOS wants us to know this is something that's going to grow even more and it's not going anywhere. According to the brand's response to the tweet, ASOS will soon have this option on every single item on the website. The brand didn't give a date when they would be making this huge change but you can bet we will be keeping our eyes peeled!

Latest fashion news

Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site