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ASOS drops AR tool to allow you to preview items on different body shapes

Posted: 16 January 2020 11:16 am

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Online shopping just got a whole lot easier and more inclusive with the newest virtual reality tool from ASOS.

Let's get straight to the point.

Our good mates ASOS are trialling a new tool that will allow online shoppers to view what particular items will look like on different body types.

I KNOW. I am very excited too.

The new "See My Fit" tool will allow customers to see what a particular piece of clothing will look like. The garment will be shown on a model matching their own dress size and height to give them an idea of what the clothing would look like on them. The goal is to give shoppers a better idea of how the garments will look on individual customers and oh my gosh, I love this so much.

ASOS is partnering with Zeekit in order to launch this augmented reality tool. It will digitally replicate pictures of the dresses over the images of the models of different body types. The feature digitally maps the select products onto these models so the images that are shown look as though they are actual photographs.

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"With this trial of See My Fit, we're using the latest in AR technology to put the power in our customers' hands, so they can choose to view a dress on the model that they most identify with, in a way that wouldn't be possible using traditional model-shooting techniques," stated ASOS' senior content manager, Tim Carey.

The See My Fit button is currently available in the UK and can be used across 800 dresses.

The new tool offers a view of 16 models wearing the same dress who range in size from a 4 to an 18, and in height from 5' 1'' to 5' 9''.

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Obviously, this new tool is a complete and total game-changer. It's going to allow you to have a hell of a lot more confidence in the items you purchase. It also means the items you buy will have a greater chance of fitting meaning you don't have to go through the draining process of returning items.

It's similar to THE ICONIC's new tool, Visualise, which allows users to try on sneakers within the retailer's app.

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This news also comes a few days after ASOS revealed its new recyclable packaging that is made from 65% recycled materials and is 100% recyclable, a major improvement on the current 25% bags ASOS uses.

Moral of the story, I love you ASOS. Keep up the good work.

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