How ASOS increased its sales by 30% in the last quarter of 2017
ASOS is soaring with a stellar last quarter in 2017.
We may be making strides well into 2018, but ASOS is definitely still thinking about the tail end of 2017 – and for good reason. The online retail giant reported a huge hike in figures over the last four months of 2017 and looks to be on the rise.
According to Inside Retail, ASOS saw a growth in sales across all its major markets, both in the UK and internationally. With an approximate 30% rise in figures, ASOS reported that sales internationally had increased to upwards of 489.5 million pounds (roughly $850 million Australian dollars).
Meanwhile, in the UK market, the sales increased to approximately 300 million pounds (roughly $521 million Australian dollars), largely attributed to the introduction of Try Before You Buy and ASOS Instant – two initiatives that are yet to reach Australian shores.
Regarding the UK figures, ASOS CEO Nick Beighton told Inside Retail, “We acquired 2.6 million active customers year on year and saw encouraging movements across all key customer KPIs.”
“Following this strong start to the year, we remain confident in our full year guidance and delivery of our planned investments in infrastructure to support our global ambitions.”
We're not surprised to see ASOS increasing its sales over the period, especially given the array of limited edition drops and new releases we saw last year. From celebrating inclusivity with the GLAAD collaboration; to embracing pop culture with a Need For Speed Payback tee and an exclusive Hello Kitty collaboration; to launching an affordable makeup line – let's just say, the brand definitely made headlines.
ASOS has long been a popular destination for fashion-conscious Australian online shoppers and has become a veritable household name over the past couple of years. These collaborations and collections have likely gone a long way in establishing that brand recognition, combined with a number of customer-centric tactics including offering Australian customers free returns.
With such an increase at the end of 2017, ASOS has set a large precedent for the year ahead. We're expecting more collaborations with big name brands, and as always, countless pieces of affordable fashion, shoes and accessories.
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