The ASOS Made in Kenya collection will brighten up your day
The third collection from ASOS and SOKO is on its way and we are seeing RED!
If you're a fan of bright colours, standout prints and sustainable design, the ASOS Made in Kenya collection is right up your alley. The collaboration is designed in part by local schoolchildren in Kenya, with their colourful drawings acting as the main inspiration for a number of the prints and styles.
Colour is definitely a focus for this line, with an intense scarlet coat taking the spotlight. But don't be fooled into thinking that it's all red because bright, neon blue is also on the cards. We're loving the vivid colours and textures in garments like the quilted kimono coat and tailored pyjama sets that will have you sleeping on a cloud.
Some of the pieces even feature the actual drawings from the schoolchildren, rather than simply deriving inspiration from them. Get your hands on a tote bag to see them for yourself, and don't forget to match it with striking animal prints.
If you're in favour of a bold silhouette, this collection has you covered. Sleeves have been a huge focal point this season and ASOS x SOKO doesn't disappoint – fluted sleeves make an appearance a few times and we are living for it.
The collection is available now on ASOS, and the best part is that you can feel good about purchasing because SOKO and ASOS work together to provide safe employment in Kenya, so it's all created under fair-trade principles. How could it be better?