When you can get your hands on ASOS’s first ever homewares collection
You won't have to wait long. The first drop will be released in February.
Yep, ASOS, go-to destination for all fashion things fun and wonderful, is launching its own line of homewares. Although this online favourite has been selling succulent planter pots and herringbone throws for quite a while now, these have all be curated picks from other brands. This time, ASOS is jumping into the game itself and will be creating its own "ASOS branded" line of homewares.
Although we haven't yet been privy to any pictures, we can only imagine what the line will look like. We're thinking seagrass storage baskets, agate coasters, golden photoframes and of course loads and loads of pots to store all your plant babies. But we won't be left pondering for long! According to the Retail Gazette, ASOS will be dropping its homewares line online on 4 February.
This is a move that makes sense for ASOS. As its millennial customers age up, we become more interested in decorative ladders and walnut bookshelves than sneakers and jeans. Time spent shopping at Forever 21 turns into leisurely trips to west elm, so it makes sense that ASOS would be wanting to deepen its penetration into the homewares market. Key competitors like ZARA and H&M successfully launched homewares lines years ago – so this is definitely the next logical step for ASOS.
There's no word yet on whether this homewares line will be available to purchase globally. Sometimes ASOS restricts certain lines and products (especially the larger ones) to countries it can most easily ship to. But we're fairly certain that we down here in Australia will be able to shop the new homewares line along with the US and the UK.
And, if you shop using the app, Aussie customers should be able to buy these homewares with Afterpay. Late in 2018, the brand officially launched Afterpay as a payment method to Australian customers shopping on the ASOS app. And more recently, New Zealand customers were given access to Afterpay at ASOS too.
Head to ASOS now to check out the homewares currently on offer and make sure you keep your eyes peeled around 4 February for the first drop of the new pieces.