Proof that Armani’s stance on fur will take the design house to the next level
Just 12 hours ago on the morning of Tuesday 22 March (USA EDT), we listened to one of the most important and influential announcements the fashion world has ever heard. Armani is going fur free.
Giorgio Armani himself said, “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections", in a statement on the Armani website.
"Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals," he said.
These statements follow an agreement the company made with The Humane Society of the United States and the Fur Free Alliance to abolish fur from the Fall 2016 collection onward and across all Armani brands - Giorgio Armani, Armani Collezioni, Emporio Armani and A/X Armani Exchange. Hooray for progress!
Excitingly, this is the second time a high-end designer has committed to going fur-free. Just last year in July, Hugo Boss pledged to eliminate fur from all designs - it was the first time a big name had ever make this kind of decision. Today, we can only hope that more designers will soon follow the Hugo Boss and Armani lead.
Using fur is horrific for animals and it's bad for us and the environment too. Aside from the unimaginable cruelty posed to animals, using fur creates a number of design restrictions and problems for consumers. Natually, animal pelts will decompose and a number of steps have to be taken to turn it into usable and wearable material. To ensure the fur doesn't decay and rot when made into clothing, animal pelts are doused in chemicals. As a result, the fur industry is one of the leading producers of toxic metal and toxic chemical pollution.
This decision is a landmark for everyone to look to. It is one of the forward steps into a more sustainable but still fashionable future. Going faux is more animal friendly, environmentally friendly and health conscious. Plus there is so much more you can do with faux. To celebrate this momentous announcement , here are some of the coolest faux-fur pieces out right now that prove Armani's decision to go fur-free will absolutely take the design house to the next level.