Proof that Armani’s stance on fur will take the design house to the next level

Posted: 23 March 2016 12:07 pm

armaniJust 12 hours ago on the morning of Tuesday 22 March (USA EDT), we listened to one of the most important and influential announcements the fashion world has ever heard. Armani is going fur-free.

Giorgio Armani himself said, “I am pleased to announce that the Armani Group has made a firm commitment to abolish the use of animal fur in its collections", in a statement on the Armani website.

"Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals," he said.

These statements follow an agreement the company made with The Humane Society of the United States and the Fur Free Alliance to abolish fur from the Fall 2016 collection onward and across all Armani brands: Giorgio Armani, Armani Collezioni, Emporio Armani and A/X Armani Exchange. Hooray for progress!

Excitingly, this is the second time a high-end designer has committed to going fur-free. Just last year in July, Hugo Boss pledged to eliminate fur from all designs – it was the first time a big name had ever make this kind of decision. Today, we can only hope that more designers will soon follow the Hugo Boss and Armani lead.

Using fur is horrific for animals, and bad for us and the environment too. Aside from the unimaginable cruelty posed to animals, using fur creates a number of design restrictions and problems for consumers.

Naturally, animal pelts will decompose and a number of preservation steps are taken to turn it into usable and wearable material. To ensure the fur doesn't decay and rot when made into clothing, animal pelts are doused in chemicals. As a result, the fur industry is one of the leading producers of toxic metal and toxic chemical pollution.

This decision is a landmark for everyone to look to. It is one of the forward steps into a more sustainable but still fashionable future. Going faux is a more animal-friendly, environmentally-friendly and health conscious choice. Plus there is so much more you can do with faux. To celebrate this momentous announcement, here are some of the coolest faux-fur pieces out right now that prove Armani's decision to go fur-free will absolutely take the design house to the next level.

12 faux fur pieces that are endlessly cooler than the real thing

Story of Lola Faux Fur Clutch in Black with White Contrast
Story of Lola Faux Fur Clutch in Black with White Contrast


Denim & Supply By Ralph Lauren Faux Fur Gillet
Denim & Supply By Ralph Lauren Faux Fur Gillet


Ask an Expert

You are about to post a question on

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site