Are Australians falling back in love with the iPhone?

Alex Kidman 11 May 2017 NEWS


New figures suggest that iPhone sales are on the rebound.

The latest market survey figures from Kantar Worldpanel suggest that the ascent of Android in the Australian market may have stalled, if not outright stopped, with Google’s OS accounting for 59.8% of smartphone sales. That’s still the majority share, albeit just, but it’s dropped compared to the same period a year ago, when 60.1% of handsets sold were Android devices.

Android’s slowing has given Apple opportunity to regain market share, with a reported 39.1% of handsets running iOS, up from 35.3% for the year prior. It’s no particular secret that the iPhone 7 and iPhone 7 Plus have been wildly popular handsets in Australia, but we’re essentially just mirroring a trend borne out in the global smartphone market where Android and iOS jostle for supremacy and Windows continues its slow decent into absolute zero market share.

Australia 3 months to March 2016 3 months to March 2017 Percentage change
Android 60.1 59.8 -0.3
iOS 35.3 39.1 3.8
Windows 3.7 0.6 -3.1
Other 0.9 0.5 -0.4

The one outlier in terms of iPhone adoption is China, where Apple’s market share has crashed from 21% for the three month period to March 2016 down to just 12.4% for the same time span to March 2017. Android phones are ascendant in China, where they make up a staggering 87% of the local market.

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