Wait, what? Wasn’t it called the iWatch? Don’t worry, you are not the only one confused by Apple’s iSwitch – it appears that moving forward, there will be no i in Apple.
Where there’s smoke there‘s fire and for years ahead of its official announcement, there was clouds of the grey stuff billowing from rumours that Apple was getting into the wearable space. Every tech site worth its domain name was jumping on the topic, and much of that discussion was spilling out into the mainstream space, too. And what else to call it but the iWatch, right?
Since the release of the iMac in 1998, Apple has iDominated the iUniverse. iBook, iPad, iPhone, iPod… you know all about them. However, when it was finally announced on September 9, 2014, it was the Apple Watch, not the iWatch, on display. And, interestingly, Apple Pay (not iPay or iWallet) was announced at the same time. So what gives?
Apple’s Area 51-like dedication to secrecy ensures we’re unlikely to ever know the real reason, but the saturation of the landscape with 'i' branding and the increasing difficulty Apple has faced in releasing a new product without facing some sort of legal battle no doubt played a large part. Did you know that even the term 'iPhone' was already taken when the company set out to release the landmark mobile and six-year stoush in the courts followed?
The use of 'Apple' in the name should also help the device cut through the various iWannabes out there, and even provide greater search clarity for consumers on the Net.
It’s the first indication that Apple intends to reposition its brands away from the i-space over the coming years and it will be interested to see if whatever comes next (Apple VR?) follows the same trajectory. Oh, and if someone tries to sell you a 'genuine' iWatch, then watch out – it’s an iScam.