Apple reportedly buying Tidal
Will Apple gobble up Jay-Z’s high fidelity music streaming service?
The Wall Street Journal is reporting that Apple is in talks to buy one of its rivals. No, not Spotify, although it’s clearly Apple Music’s biggest rival in the music streaming space, but instead Tidal, the high fidelity, artist-backed music streaming service. For what it’s worth terms of any prospective deal aren’t known, and Tidal executives have told the Wall Street Journal that they’re not in talks at this time.
Tidal’s key point of difference in the market is that it’s artist-run (to an extent), offering unique content or Tidal-only tracks for streaming from a variety of musical acts. Tidal also offers either a standard or high resolution music streaming package, so audiophiles don’t have to compromise on listening quality as long as their bandwidth is up to the challenge.
Tidal currently charges $23.99 per month for its Hi-Fi streaming service, or $11.99 per month for its "premium" service, which lacks high fidelity sound. That lower end pricing is identical to Apple Music’s current pricing in Australia for a single user subscription, but Apple Music also offers a $17.99 per month "Family" subscription for up to six users.