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UPDATE: Apple's 1st generation Airpods have been replaced by the Airpods with wireless charging case. There are also AirPods Pro for the more discerning listener.
Apple’s purchase of Beats put it squarely in the headphones arena, but at the launch of the iPhone 7 and iPhone 7 Plus it also used that purchase to announce its own AirPods wireless headphones. It’s not the first time Apple has dabbled in own-brand audio, having offered for example the iPod Hi-Fi Audio dock a decade ago. AirPods, according to Apple’s hype, are wireless, effortless and magical, which sounds impressive, at least in theory.
Apple’s AirPods are sold through Apple’s retail stores and online for $229.