Where to buy the new Anastasia Beverly Hills eyeshadow palette
Thanks to some Internet sleuths, the brand new Soft Glam eyeshadow palette from Anastasia Beverly Hills has debuted!
There's nothing quite so fickle as social media – sometimes it can be amazing for you, sometimes it can work against you. In a tricky situation for Anastasia Beverly Hills, the brand's latest eyeshadow offering has been revealed early online – and although we feel sympathy, we're so excited to see it!
Glimpses of the palette were released online before the brand had the opportunity to announce itself, so this morning the team at Anastasia Beverly Hills took to Instagram to drop a photo showing us exactly what will be coming out.
By the looks of things, this palette really does emphasise soft glam in all its shades. These shades include Tempera, Glistening, Orange Soda, Rose Pink, Sultry, Bronze, Mulberry, Dusty Rose, Fairy, Burnt Orange, Sienna, Rustic, Cyprus Umber and Noir. Those ABH fans among you will recognise a couple of familiar shades there, so we're pretty stoked to see some of our favourites come back.
President of Anastasia Beverly Hills, Claudia Soare (otherwise known online as Norvina), went on her Instagram page to lament the leak and justify the inclusion of the pre-existing shades.
"I wanted to create a neutral palette that is a go-to for anyone, transitions beautifully from day to night, and is a dream for MUA’s with a bridal clientele," she said.
"My philosophy on using existing single shades of those that are in a palette is this; if I can create a brand new shadow that isn’t in the line wonderful, however if some of the shades that work within the configuration are close enough to be an existing shadow, I’m not naming the new one something else and making you purchase a shadow that you can’t find as a single should you hit pan."
Old favourites like Sienna and Burnt Orange aside, we'd have to say, we're most looking forward to trying out Sultry and Dusty Rose – the combination of Sultry's super glittery formulation with the matte Dusty Rose is sure to turn heads!
Where can you buy the Anastasia Beverly Hills Soft Glam eyeshadow palette?
According to Instagram, the palette will be available in March at all retail stores – so this means you'll be heading in to your nearest Sephora to get your hands on it! Sephora is the main stockist of Anastasia Beverly Hills in Australia, so while you're there you can have a browse of some of the brand's other iconic products, including the Modern Renaissance and Subculture palettes.
If you're more keen to shop online, there's a chance that the palette may be stocked alongside other Anastasia Beverly Hills products on Cult Beauty, though that's as yet unconfirmed. Besides, you can always shop on the Sephora website too!
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