
Image: Instagram user anastasiabeverlyhills
Can you resist the purple packaging?
Since the launch of the
Alyssa Edwards eyeshadow palette, we have been patiently waiting to see what's next from Anastasia Beverly Hills. Thankfully, we now have an answer. While that collaboration was a huge success, there is something new to obsess over because the latest product has just been announced. Introducing the new liquid liner... and sure, it may just be another liner to you. But both the packaging and the formula are pretty impressive – which is why we are so obsessed. Do you have issues with skipping, feathering, flaking, running or fading? Those were problems of the past, thanks to the new liquid liner from Anastasia Beverly Hills.
When can you get your hands on it? The ABH liquid liner will be launching on
6 August on
Anastasia Beverly Hills online. If you feel like waiting to see the reviews, the international release date is
16 August. Our favourite places to shop the beauty brand are
Sephora,
Cult Beauty and
MECCA.
The new liquid liner from Anastasia Beverly Hills is ultra-black and highly saturated with a stunning matte finish. Do you want to rock a dramatic wing to the pool or the beach? Now you can because this formula is waterproof. No worries of it flying away! The water-based gel formula means you can easily glide on your wing, but it still dries quickly so you don't have that wet feeling on your lids.
Like all products from ABH, the liner is also vegan and cruelty-free. The applicator is a soft felt-tip but it still gives you room for heaps of precision. It's easy to control the liner and create any wing of any size. Whether you like a perfect cat-eye or a super-fine line, this liquid liner will be your new best friend.
Why is everyone obsessed over a liquid liner? Because of the purple packaging, of course! The liquid liner comes in a shiny, sleek vial and the colour is really fun and vibrant. We need it!

Image: Instagram user anastasiabeverlyhills