Anastasia Beverly Hills is creating a new foundation: Everything we know so far
Image: Instagram user norvina
Both the formula and the extensive shade range sounds seriously impressive.
The president behind ABH (and Anastasia's daughter) Norvina has reached out to all her Instagram and Twitter followers to announce the next secret project behind the beauty brand. When you think of Anastasia Beverly Hills, you think of gorgeous eyeshadow palettes and fabulous brow products. The brand formulated a stick foundation back in the day but now, bigger and better things are coming.
Anastaia Beverly Hills is currently developing a new foundation and we are so excited! It was only a few weeks ago that Norvina announced the new lash line coming, and we are so glad she did the same thing with the foundation – because this sounds fire.
Now, we know you probably have so many questions: When is it coming?! How many shades?! What's the formula?! Well good news ladies and gents, we have all the answers.
The ABH foundation is set to be released in August so you only have a few months of waiting to get through. From what it sounds like, Norvina has been developing this foundation for a while so we are pretty proud that she has 50 shades for all beauty lovers to enjoy. There's no word on the range of undertones available yet, but we are sure Anastasia Beverly Hills won't disappoint.
I’m feeling reckless 🙈😍 pic.twitter.com/TJKp0izAru
— norvina (@norvina1) 23 April 2019
It’s liquid and dewy ☺️it the most skin like foundation it doesn’t even need to be set ☺️
— norvina (@norvina1) 23 April 2019
Ok real talk, this is major anxiousness right now. How do we help customers choose their shade? From an education perspective I need advice
— norvina (@norvina1) 23 April 2019
Yes we know what you're thinking... the formula sounds amazing. According to Norvina, it's a liquid foundation with a dewy finish. This means it will look like skin and not look heavy. And it doesn't need to be set! Sounds like a winner to us.
The formula of the new foundation is also:
- Free of alcohol, gluten, oil, talc and fragrance
- Vegan and cruelty-free
- Clinically, Dermatologist, Ophthalmologist Tested
- Non-Comedogenic
- Suitable for sensitive skin
- Long-wearing
- No flashback
We know, it's a lot to take in. Impressed is an understatement and we are so glad that Norvina is taking the steps necessary to create the perfect foundation. She is understanding what customers want and need. She even asked her Twitter followers to help her set up an easy to understand shade system. This means that hopefully among the 50 shades, it's going to be super easy to find your colour match.
The sacrifice. The work ethic. The passion. The coverage. The DEW. The Inclusion. The 50. The people....STAN. The Queen. pic.twitter.com/9nwS8hn9lW
— Byron Shears (@BuizzieBee) 23 April 2019
Where to buy Anastasia Beverly Hills:
Anastasia Beverly Hills is one of our favourite beauty brands and we recommend shopping the brand at the following retailers:
