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Anastasia Soare is the brains behind the iconic beauty brand. But how did it start? The beauty entrepreneur launched the brand with a flagship salon in Beverly Hills in 1997.
Anastasia's goal was to introduce the world to brow shaping, based on her patented Golden Ratio Eyebrow Shaping Method.
Anastasia said: "Our eyes are intrinsically trained to spot divine proportion and immediately associate it with beauty and harmony". That's why she created a set of arches that perfectly frame and suit any face shape.
She said: "Brows should begin directly above the middle of your nostrils. The highest point of the arch should connect the tip of the nose with the middle of the iris. Brows should end where the corner of the nostril connects with the outer corner of the eye."
While her passion for eyebrows is clear, Anastasia didn't launch her first product line until three years later in 2000. Since this time, the brand has expanded to cover all categories like face, lips and eyes.
If you're not buying an Anastasia Beverly Hills eyebrow product, we bet it's an eyeshadow palette – it's what the brand is known for. Some of the best and most popular eyeshadow palettes come from Anastasia Beverly Hills, including Modern Renaissance and Soft Glam.
Anastasia's daughter Claudia is the president of the brand. At first, she led the company's day-to-day operations, product development and marketing. Now, Claudia is getting involved with the creative side of things and has brought out numerous eyeshadow palettes, like the Norvina collection.
While the products are not vegan, Anastasia Beverly Hills is committed to cruelty-free product formulation, testing and development.Back to top
Image source: Pinterest
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This is your first official look at the palette and swatches of Anastasia Beverly Hills x Norvina's final palette of 2020.
Another product from one of Anastasia Beverly Hills' most sought-after collections is on its way!
This is your first look at Amrezy's eyeshadow palette with Anastasia Beverly Hills – see all the swatches here.
Score up to 50% off at stores like Sephora and Lush – this is a list of all the best beauty sales you can shop this Boxing Day 2019.
This is how you can save 30-50% off at Sephora – includes brands like Anastasia Beverly Hills, Ole Henriksen, Becca and Zoeva.
Offers include 30-50% off selected palettes at Sephora, 30% off site-wide at Colourpop Cosmetics and $150 off selected Dyson Supersonic Hair Dryers.
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