American Apparel is back and with slightly lower prices
Guess who's back?
It was a sad day when inclusive, body-positive and ethically made brand American Apparel faced bankruptcy. The brand began closing its stores in every country – not even the brand's acquisition by a bigger company was able to save the much loved retail stores.
But if you thought that American Apparel was dead and gone, then you'd be very wrong. The brand is back, but this time as an online-only store. The branding and site layout bares no noticeable difference. The only change seems to be in the prices. For basic pieces, American Apparel always had a high price point – the cost of making clothes ethically and in America. Basic tees and skirt were sometimes priced well over $100.
But if you head to the site today, you'll see some swimsuits and skirts for under $50 and singlets for less than $30. If you're wondering how this happened, you only have to look to the top corner of the site where the "made in the USA" slogan used to be. It's been replaced with an "ethically made – sweatshop free" slogan instead. So while American Apparel is staying true to its stance on ethical manufacturing, the implication is that some products might now be produced offshore.
But as long as the brand isn't compromising on its sweatshop-free promise, it's a-okay in our books!
Before you get too excited about this relaunch of sorts, the new online store does not currently ship outside the US. However, the section in the stores FAQ regarding international shipping does state "please check back for updates" implying that it's likely we could see international shipping again.
Stay tuned for more details!