How your Amazon purchase can help sick children this Black Friday
The online giant is teaming up with Starlight Children's Foundation to brighten the lives of ill and hospitalised kids.
As one of the biggest sale events of the year, Black Friday presents a great opportunity for consumers to get a head start on their Christmas shopping.
This year though, shoppers will have the opportunity to make their gift mean even more, with Amazon announcing that it will once again be teaming up with Starlight Children's Foundation over the course of the Cyber Weekend.
For the purchase of every toy featured in the Amazon Playmakers Toy Catalogue over the Black Friday and Cyber Monday shopping events (27 November – 30 November), Amazon has pledged to donate $5 to Starlight Children's Foundation. It will also donate $40,000 worth of toys, games, crafts and gift cards directly to the foundation.
The Playmakers Catalogue features Amazon's top 100 toys and toy trends, as chosen by 12 tiny toy testers. Just a few of the products to make the list this year include:
- Crayola Inspiration Art Case
- LEGO Super Heroes Avengers Hellcarrier
- Frozen 2 - Elsa Fashion Doll & the Nokk Figure
- Star Wars Baby Yoda Plush
- Bluey 5-in-1 Games
The Starlight Children's Foundation works to brighten the lives of seriously ill children and their families by partnering with Australian health professionals to develop programs based on positive psychology principles.
Chief executive officer of Starlight, Louise Baxter, has said of its collaboration with Amazon, "Starlight relies on the community for support, and last year, the Amazon Playmakers initiative had such a positive impact on so many Starlight families across the country."
"This year has been especially challenging for our families as they juggle treatment and a time of change. We've seen how much joy and positive distraction the toys bring to the kids and families, often at a time when they need it most."
To make a donation, head to the Starlight Children's Foundation website.