Amazon Australia is due to launch today: Here’s how sellers have been preparing

Elizabeth Barry 23 November 2017 NEWS

amazon business

D-Day has arrived.

After month's of speculation, the day has finally arrived for Amazon's launch in Australia. The online retail giant will allow some Marketplace Sellers to start selling on its platform at 2pm today according to an email sent to sellers.

The email detailed that the launch of the Amazon Marketplace would start with an "internal testing phase with a small number of customers" that have passed Amazon's Seller Identity Verification.

Online fashion and homewares retailer Summer Lane has been busy making several preparations to sell on the platform.

"When we were first notified that we may get a chance to sell on Amazon I got someone to help me with the bulk uploading of the products – because we do have a lot," said owner Jessie Goh. "It’s been a long process between when we first signed up to now."

The soon-to-be marketplace seller says that while the experience has been "okay", there have been some bumps in the road.

"With any launch and with Amazon being such a big company, there are always going to be some teething issues. Today I just realised some of our listings are incorrect in the way we’ve uploaded the information, so I’m trying to clean it up."

While the closely guarded secrets surrounding Amazon's launch have done well to drum up attention in the retail giant, it may not have made the experience great for sellers. Success on Amazon is reliant on certain strategies, as multiple forums and blogs from markets where it has already launched will tell you. However, without knowledge of the platform prior to launch, sellers are reliant on advice from other markets.

"I've been listening to a lot of American podcasts about how to sell on Amazon," said Goh. She also said she had been talking to friends in the US about their experience with Fulfilment by Amazon when deciding on whether or not to use the service when it becomes available.

"[Amazon] is such a new thing, so I can’t exactly tell you how I’m doing right now, but I can tell you that I’m learning."

For what she's expecting to get out of her Amazon listings, Goh says it's hard to say at the moment.

"I’m hoping that we can actually eventually move most of our operations online by selling through Amazon and our own channels," she said.

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