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Amazon Prime Day wine deals 2021

For wine enthusiasts, Amazon Prime Day is divine and we've got the info you need to know.

Gemma Henry
Gemma Henry

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Amazon Prime Day is one of the most popular sale events on a shopper's calendar. It may be new to the sales scene however, this exclusive members-only event is as highly anticipated as other massive sales such as Black Friday and Cyber Monday already.

Whether you are a lover of wine, are planning to stock up in preparation for the festive season ahead, or are looking to snag a few Christmas gifts at a steal, Amazon Prime Day looks set to offer some seriously wow-worthy discounts on wine this year. Seize the day and stockpile your wine rack without breaking the bank right now.

Below you'll find all the very best wine-based deals and discounts on offer throughout the 2021 Amazon Prime Day event. Happy shopping guys.

While you wait for the next Amazon Prime Day, here are some other wine deals:

eBayeBay

10% off Coles shop with eBay Plus + FREE delivery

Start the new year right with 10% off drinks, household items and more. Valid for eBay Plus members only. Plus, FREE delivery over $49 in select areas. T&Cs apply.

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Naked WinesNaked Wines
Exclusive

$100 off 12 wines

Enjoy $100 off 12 delicious wines crafted by independent Aussie winemakers at Naked Wines. T&Cs apply.

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Naked WinesNaked Wines
Exclusive

$100 off voucher

To use this voucher you must be 18 years or older. This voucher entitles first time Naked Wines customers to $100 off their first order. All orders must be a minimum of 12 bottles. See website for full terms and conditions.

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VivinoVivino

Up to 50% off sale

Enjoy up to 50% off your favourite wines at Vivino. T&Cs apply.

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Naked WinesNaked Wines

$100 off your first case

Take the Naked Wines' 2-minute quiz and get yourself $100 of FREE wine. While stocks last. T&Cs apply.

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Kogan AUKogan AU

FREE shipping on beers and ciders

Including Wild Yak, Crown Lager, Victoria Bitter and more at Kogan. While stocks last. T&Cs apply.

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VivinoVivino

10% off everything

Valid for new customers at Vivino. While stocks last. T&Cs apply.

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VivinoVivino

15% off 12 or more bottles

Valid for new customers at Vivino. While stocks last. T&Cs apply.

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VinomofoVinomofo

55% off M. Chapoutier Tournon Mathilda Rosé 2019

Offer valid for a limited time. Exclusions, T&Cs apply

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VinomofoVinomofo

55% off Domaine Anita Nouveau Rosé 2020

Offer valid for a limited time. Exclusions, T&Cs apply

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VinomofoVinomofo

63% off Twin Valleys Pinot Grigio 2020

Offer valid for a limited time. Exclusions, T&Cs apply

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VinomofoVinomofo

50% off Deux Roches Pommard Carette Saint-Véran 2018

Offer valid for a limited time. Exclusions, T&Cs apply

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Dan Murphy'sDan Murphy's
Clearance Sale

Clearance sale for as low as $6.00 per bottle

Shop Dan Murphy's latest clearance offers on wine, beer, spirits and more. New clearance products are added regularly. Exclusions, T&Cs apply.

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Clearance Sale
Dan Murphy'sDan Murphy's

Mixed cases for only $69.99 per case of 24 or $2.91 per bottle

Discover Dan Murphy's unbeatable range of bundles and mixed cases and enjoy a variety of different flavours. T&Cs apply.

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Lyre'sLyre's

FREE standard shipping

Spend $75 AUD and get free standard shipping Australia wide. Exclusions, T&Cs apply.

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Lyre'sLyre's

10% off your first purchase

Sign up and receive 10% off your first purchase. Exclusions, T&Cs apply.

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Oak Road EstateOak Road Estate

Up to 40% off Cellar specials

Get up to 40% off Cellar specials. T&Cs Apply

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Remedy Drinks dealsRemedy Drinks deals

15% off your next order

Sign up to Remedy Drinks newsletters and get 15% off your next order. T&Cs apply.

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First Choice LiquorFirst Choice Liquor

$80 for all malts

Get all your favourite malts for only $80. Hurry, this deal won't last long. T&Cs apply.

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Jimmy BringsJimmy Brings

Order 7 times and get 8th for FREE

Buy seven items in one transaction and get one FREE. T&Cs apply.

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Langton'sLangton's

Save at Langton's today!

Save at Langton's today. T&Cs apply.

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HelloDrinksHelloDrinks

Get 20% off sale

Enjoy 20% off sale at Hello Drinks. Exclusions, T&Cs apply.

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CellarmastersCellarmasters

Free delivery on orders over $300

Get FREE shipping when you spend over $300 at Cellarmasters.

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Vintage CellarsVintage Cellars

FREE shipping on orders over $150

Shop fine wine at Vintage Cellars and get FREE shipping on your order when you spend over $150. Excludes NT. T&Cs apply.

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Jimmy BringsJimmy Brings

$5 off when you download the app

Download the app and use the promo code at checkout to receive $5 discount on your order. T&Cs apply.

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Just WinesJust Wines

$10 off first order when you sign up

Sign up now and get $10 off your first order at Just Wines. Conditions apply.

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Langton'sLangton's

FREE shipping when you spend $300+

Get FREE shipping when you spend $300+ at Langton's. T&Cs apply.

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CatchCatch

FREE shipping when you join the Catch community

Join Club Catch and enjoy FREE shipping on eligible orders over $45 and exclusive access to the best deals for just $6.50/month or $69/year. T&Cs apply.

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Dan Murphy'sDan Murphy's

Lowest Liquor Price Guarantee

Shop with confidence at Dan Murphy’s. If you find the same or identically stocked product being offered at a lower price, just inform Dan Murphy by simply showing them a proof of the competitor’s advertised price of the same stocked product at the time of purchase in-store or call their Customer Care Centre for online purchases. Exclusions, T&Cs may apply.

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Dan Murphy'sDan Murphy's

Shop online and pick it up in 30 minutes

Order online and pick up your order in as little as 30 minutes from your local Dan Murphy's.

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Oak Road EstateOak Road Estate

FREE shipping on majority of orders

Excludes WA, NT and some regional locations. T&Cs apply.

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Naked WinesNaked Wines

Up to 50% off wines and more exclusive offers

Become a Naked Angel to enjoy offers including up to 50% off wines, FREE premium bottle every month when you order a case and more. T&Cs apply.

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Deals.com.auDeals.com.au

Up to 85% off experiences, holiday and shopping

Take up to 85% off experience, holiday and shopping deals at Deals.com.au. T&Cs apply.

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BoozebudBoozebud

FREE large traditional pizza voucher

Get a voucher for a FREE large traditional pizza from Domino's when spending $75+ on select products. One per transaction. While stocks last.

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VivinoVivino

Wines below $10

Shop the best wine you can get below $10 at Vivino. T&Cs apply.

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Virgin WinesVirgin Wines

FREE delivery on orders over $300

Get a FREE delivery when you spend over $300 at Virgin Wines. T&Cs apply.

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Virgin WinesVirgin Wines

100% money-back guarantee

If you are not happy with your wine for any reason, you are welcome to return your purchase for a full refund.

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Virgin WinesVirgin Wines

FREE delivery

Enjoy FREE delivery when you order over $300 at Virgin Wines. T&Cs apply.

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Virgin WinesVirgin Wines

Wines under $10

Shop the Big Aussie Reds Mix, Classic Reds and more at Virgin Wines. T&Cs apply.

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What is Amazon Prime Day?

Amazon Prime Day is an unmissable shopping event that's hosted annually exclusively for Prime members. It's become so popular that many people sign up for the free trial just so that they can access exclusive deals and discounts too. The event comprises a limited-time shopping window where prices are slashed across a massive range of products discounted by up to 85% off. Lending to the exclusivity of this sale and the jaw-dropping discounts that are usually on the table, Amazon Prime Day is now giving other high-profile sale events like Black Friday and Cyber Monday a run for their money too.

When is Amazon Prime Day 2021?

This year, Amazon has switched up its calendar slightly and, instead of its traditional mid-July sale, the event has been scheduled for October. Amazon Prime Day this year is set to be a two-day event that will run from midnight on 13 October through to 11:59 PM on 14 October, making this year's sale the biggest one to date.

How to score pre-Prime Day sales

As with most Amazon Prime sales, pre-sale discounts will start to appear as the event draws closer. Last year, the deals and discounts started more than 2-weeks before the official sale date and lucky Prime members were given some amazing deals during this period including 40% off Kindle Unlimited memberships and discounted Amazon music subscriptions too.

Another way to access early Amazon Prime Day deals is by asking Alexa. Last year, Alexa dished out exclusive savings to Echo owners two hours before the sale event started, so we'd recommend asking you Echo about Prime deals from around 9 PM the night before the official date of the sale and see whether you can unlock a pre-sale discount this time round.

Can you preview Amazon Prime Day deals?

If you ask Alexa, you may find that you'll be able to learn some insider info on a variety of the exclusive deals days ahead of Prime Day, giving you a sneak peak of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals." These deals only last for a very limited time and once they're over they're gone for good. As such, it's a wise idea to plan out exactly what you're wanting to buy before you start to shop.

Amazon Prime Day shopping tips

When it comes to shopping during sales as big as Amazon Prime Day, it pays to be prepared. Below is a list of tips and tricks to help you shop savvier during the 2021 sale event.

  • Recognise the good deals and dodge the bluffs. The Prime Day Lightning Deals are fast-paced and frenzy-inducing. New ones are added as frequently as every five minutes, which can quickly turn your online shopping spree into chaos. While you will need to act quickly to secure the products you want, resist the urge to keep hitting "Add to Cart" on every product you see. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it boasts to be because a good deal is only a good deal until it isn't.
  • Pay attention to the small print. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, don't actually reveal the brand name and model number until just seconds before the sale lands. Pause to check these all-important details before pouncing on a low price.
  • Plan ahead. Never, ever go into a sale event without a clear goal. Set some time ahead in advance of the start of the event and think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you'll stop yourself from walking away with a bunch of stuff you didn't really want or need.
  • Check reviews. Sale events can make you feel pressured to shop speedily in order to snatch up the best discounts. This could result in you skipping out on reading through the product reviews as carefully as you usually would, which isn't a great idea. Reading product reviews is vital, unless you're already familiar with the product and know for sure it's what you want.
  • Compare prices. As Amazon Prime Day is being launched close to Black Friday this year, it's a good idea to check out competing deals online. By now, other retailers are very aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
  • Check returns policies. Yes, most Amazon products are eligible for return within a specified period which varies depending on the purchased item. However, it doesn't hurt to double-check the info before you buy so that you know exactly where you stand should the need to return an item arise.
  • Voice shop. If you have an Echo device, shop hands-free by taking advantage of exclusive deals by voice shopping with Alexa.

Amazon Prime Day

Image source: Getty

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