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Amazon Prime Day toy deals 2021

Pick up great gifts for kids at a steal during this year's Amazon Prime Day event.

Gemma Henry
Gemma Henry

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Amazon Prime Day has fast become a major shopping event on a global scale. While it's still relatively new to the sales scene, this members-only event is already as highly anticipated as other huge sales like Black Friday and Cyber Monday.

When it comes to keeping the kids entertained, Amazon offers everything you need from roleplay and imaginative play props to outdoor toys, board games and beyond. The announcement of its Prime Day sale has parents everywhere teetering on the edge of our seats as we wait for the toy deals to be announced, so why not see if you can secure a steal of a deal on some great gifts for the upcoming holidays during the 2021 event.

Scroll on to explore all the hottest deals and discounts being offered on toys and games throughout this year's Amazon Prime Day event.

While you wait for the next Amazon Prime Day, here are some other toy deals:

Sanity Sanity

Sanity

Up to 50% off boxsets, board and card games

Enjoy up to 50% off boxsets, board and card games at Sanity. T&Cs apply.

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Deal ends

Amazon Amazon

Amazon

Over 30% off everything: Outlet Store

Score over 30% off the best-selling beauty, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.

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THE ICONIC THE ICONIC

THE ICONIC

30-50% off: Kidswear Sale

Shop 30-50% off kids' selected styles from Rock Your Kid, DC Shoes, adidas Performance and more at THE ICONIC. New styles added. T&Cs apply.

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Cafago Cafago

Cafago

Up to 70% off: Clearance sale

Save up to 70% on top-selling products from Huawei, Xiaomi, Netac and more at Cafago. T&Cs apply.

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Bright Star Kids Bright Star Kids

Bright Star Kids

Up to 65% off sale

Find amazing offers and deals on personalised gifts, including designer school labels, value kits, beer labels, weekly planners, T-shirts and more. T&Cs apply.

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What is Amazon Prime Day?

Amazon Prime Day is an unmissable shopping event that's hosted annually exclusively for Prime members. It's become so popular that many people sign up for the free trial just so that they can access the exclusive deals and discounts too. The event comprises a limited-time shopping window where prices are slashed across a massive range of products discounted by up to 85%. Lending to the exclusivity of this sale and the jaw-dropping discounts that are usually on the table, Amazon Prime Day is now giving other high-profile sale events like Black Friday and Cyber Monday a run for their money.

When is Amazon Prime Day 2021?

This year, Amazon has switched up its calendar slightly and, instead of its traditional mid-July sale, the event has been scheduled for October. Amazon Prime Day this year is set to be a 2-day event that will run from midnight on 13 October through to 11:59pm on 14 October, making this year's sale the biggest one to date.

How to score pre-Prime Day sales

As with most Amazon Prime sales, pre-sale discounts will start to appear as the event draws closer. Last year, the deals and discounts started more than two weeks before the official sale date and lucky Prime members were given some amazing deals during this period including 40% off Kindle Unlimited memberships and discounted Amazon music subscriptions.

Another way to access early Amazon Prime Day deals is by asking Alexa. Last year, Alexa dished out exclusive savings to Echo owners two hours before the sale event started, so we'd recommend asking your Echo about Prime deals from around 9pm the night before the official date of the sale and see whether you can access some pre-sale discounts this time around.

Can you preview Amazon Prime Day deals?

If you ask Alexa, you may find that you'll be able to learn some insider info on a variety of the exclusive deals days ahead of Prime Day, giving you a sneak peek of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals". These deals only last for a very limited time and once they're over, they're gone for good. As such, it's a wise idea to plan out exactly what you're wanting to buy before you start to shop.

Amazon Prime Day shopping tips

When it comes to shopping during sales as big as Amazon Prime Day, it pays to be prepared. Below is a list of tips and tricks to help you shop savvier during the 2021 sale event.

  • Recognise the good deals and dodge the bluffs. The Prime Day Lightning Deals are fast-paced and frenzy-inducing. New ones are added as frequently as every five minutes, which can quickly turn your online shopping spree into chaos. While you will need to act quickly to secure the products you want, resist the urge to keep hitting "Add to Cart" on every product you see. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it boasts to be because a good deal is only a good deal until it isn't.
  • Pay attention to the small print. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, don't actually reveal the brand name and model number until just seconds before the sale lands. Pause to check these all-important details before pouncing on a low price.
  • Plan ahead. Never go into a sale event without a clear goal. Set some time aside before the start of the event and think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you'll stop yourself from walking away with a bunch of stuff you didn't really want or need.
  • Check reviews. Sale events can make you feel pressured to shop speedily in order to snatch up the best discounts. This could result in you skipping out on reading through the product reviews as carefully as you usually would, which isn't a great idea. Reading product reviews is vital unless you're already familiar with the product and know for sure it's what you want.
  • Compare prices. As Amazon Prime Day is being launched close to Black Friday this year, it's a good idea to check out competing deals online. By now, other retailers are very aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
  • Check returns policies. Yes, most Amazon products are eligible for return within a specified period which varies depending on the purchased item. However, it doesn't hurt to double check the information before you buy so that you know exactly where you stand should the need to return an item arise.
  • Voice shop. If you have an Echo device, voice shop hands-free with Alexa.

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