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Amazon Prime Day sports deals 2020

Amazon has just announced this year's Prime Day dates, and there's no better time to save big on sportswear and equipment.

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Amazon Prime Day is relatively new to the sale event calendar, but it's still giving high-profile events like Black Friday a run for their money. This year's event is scheduled to start at midnight on 13 October, and we're anticipating huge discounts on sporting essentials.

From innovative clothing and sport-specific footwear to yoga mats, exercise machines and beyond, Amazon Prime Day is offering some of the hottest deals and discounts we've seen all year right now. And, with this limited 24-hour sale shopping window being so close to the festive season ahead, you won't want to miss out on the many fabulous discounts listed below.

Scroll on to see all the very best deals on sports-based essentials on offer throughout the Amazon Prime Day event.


While you wait for the next Amazon Prime Day, here are some other sport deals:

rebel rebel

Up to 40% off huge range of clothing

Enjoy up to 40% off selected styles from Adidas, Puma, Nike and more. While stocks last. T&Cs apply.

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Deal ends

Nike Nike

Up to 50% off Nike shoes, clothing and more

Shop for Nike products on sale and enjoy up to 50% off selected styles. While stocks last. T&Cs apply.

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Deal ends

adidas adidas

Up to 50% off outlet

Get up to 50% off selected footwear, apparel and more at adidas. While stocks last. T&Cs apply.

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rebel rebel

50% off: Footwear Sale

Get your kicks with massive savings on big brands including Nike, Adidas, Under Armour and more at rebel Sport. Selected styles. T&Cs apply.

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Amazon Amazon

Over 30% off everything: Outlet Store

Score over 30% off the best-selling beauty, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.

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SurfStitch SurfStitch

Up to 80% off all outlet styles

Enjoy up to 80% off selected styles from Swell, Hurley, Rusty and more at Surfstitch. T&Cs apply.

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rebel rebel

Up to 50% off sale

Save up to 50% on selected styles from Nike, Speedo, adidas and more at rebel. While stocks last. T&Cs apply.

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Stylerunner Stylerunner

Up to 50% off sale

Score up to 50% off selected styles from Nike, adidas, P.E Nation and more at Stylerunner. T&Cs apply.

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JD Sports JD Sports

Up to 50% off adidas shoes

Valid on selected styles and for a limited time only at JD Sports. While stocks last. T&Cs apply.

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SurfStitch SurfStitch

Up to 50% off 1000's of sale styles

Enjoy up to 50% off all sale styles from Billabong, Roxy, Rusty and more. While stocks last. T&Cs apply.

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Superdry Superdry

Up to 50% off + further 20% off sale

Save up to 50% on the latest jackets, trousers, accessories and more at Superdry. Plus, take a further 20% off. T&Cs apply.

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New Balance New Balance

Up to 40% off: Clearance Sale

Valid on selected styles at New Balance. While stocks last. Exclusions, T&Cs apply.

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The Athlete's Foot The Athlete's Foot

Up to 40% off sale

Get up to 40% off big brands including Asics, Brooks, Nike, New Balance and more at The Athlete's Foot. T&Cs apply.

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JD Sports JD Sports

Up to 50% off sale

Enjoy up to 50% off selected styles from Nike, Adidas, ASICS and more at JD Sports. While stocks last. T&Cs apply.

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Stylerunner Stylerunner

FREE shipping

Enjoy FREE shipping on orders over $120 at Stylerunner. T&Cs apply.

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Boxraw Boxraw

Up to 35% off: Outlet Sale

Enjoy up to 35% off selected styles at Boxraw. T&Cs apply.

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Decathlon Decathlon

Up to 50% off sale

Score up to 50% off selected Sports clothing, shoes, accessories and more at Decathlon. T&Cs apply.

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Ribble Cycles Ribble Cycles

Up to 50% off bikes, clothing, components and more

Save up to 50% on selected items from 2XU, Assos, Shimano and more at Ribble Cycles. While stocks last. T&Cs apply.

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Cafago Cafago

Up to 70% off: Clearance sale

Save up to 70% on top-selling products from Huawei, Xiaomi, Netac and more at Cafago. T&Cs apply.

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Catch Catch

Up to 33% off SKLZ and Body Sculpture items

Get up to 33% off SKLZ and Body Sculpture fitness and training aids at Catch. Limited time only, T&Cs apply.

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Kogan Kogan

Up to 70% off hot deals on Kogan, Apple, JBL and more

Enjoy and shop the hottest deals on massive clearance sale from Kogan. T&Cs apply.

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The Healthy Mummy The Healthy Mummy

6-month unlimited access of app & 28-day challenge for $60

Join now and get 6-month unlimited access of app and 28-day challenge for just $60 at The Healthy Mummy. Limited time only.

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Deal ends

Flat Tummy Co Flat Tummy Co

Buy one, get one FREE tea

Buy one and get one FREE tea at Flat Tummy Co. T&Cs apply.

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Flat Tummy Co Flat Tummy Co

Up to 50% off bundles

Including essential vitamins bundle, fitness essentials bundle and more. T&Cs apply.

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adidas adidas

20% off with Creators Club

Join the club to get 20% off on selected styles, exclusive product access, a chance to win, plus more. T&Cs apply.

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rebel rebel

30% off selected fleece + FREE delivery

Enjoy 30% off selected styles from Nike, adidas, Under Armour and more. Plus, FREE delivery on orders over $150. T&Cs apply.

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Appliances Online Appliances Online

Up to 30% off health, beauty, and fitness equipment

Enjoy up to 30% off health, beauty, and fitness equipment. Limited-time offer only. Exclusions, T&Cs apply.

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rebel rebel

Up to 40% off Garmin, Fitbit and more

Save up to 40% on selected tech fitness products at rebel Sport. T&Cs apply.

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Muscle Nation Muscle Nation

Up to 80% off sale

Enjoy up to 80% off sale tracksuits, leggings, tanks, tees and more at Muscle Nation. Hurry while stocks last. T&Cs apply.

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Muscle Nation Muscle Nation

FREE shipping on orders over $100

Shop your gym apparel, supplements and more at Muscle Nation and enjoy FREE shipping on orders over $100. T&Cs apply.

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Bicycles Online deals Bicycles Online deals

Pay later with ZIP

Ride now, pay later with ZIP, offering a 0% rate interest at Bicycles Online. T&Cs apply.

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Catch Catch

Up to 50% off best deals of the month

Enjoy up to 50% off this month's best deals, including gadgets, clothing, toys, homeware, beauty, and more. Hurry while they last. T&Cs apply.

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ASICS ASICS

Performance range: 2 for just $50

Valid on selected tanks, singlets, shorts and more at ASICS. While stocks last. T&Cs apply.

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Nike Nike

FREE shipping

Enjoy FREE shipping on orders over $200 at Nike. T&Cs apply.

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ECHT ECHT

Up to 55% off: Women's Outlet

Get up to 55% off leggings, shorts, sports bras and more at ECHT. While stocks last. T&Cs apply.

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ECHT ECHT

Up to 40% off leggings and joggers

Valid on selected styles at ECHT. While stocks last. T&Cs apply.

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Theragun Theragun

Free Shipping on All Device

Get a Free Shipping when you shop for any device from Theragun. Exclusions, T&Cs apply.

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Catch Catch

Up to 80% off today's Catch deals

Enjoy up to 80% off today's deals of beauty, clothing, accessories, home appliances, sports, gadgets and much more at Catch. Conditions apply.

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PIIT28 PIIT28

Package starting at US$39

Avail PIIT28 1.0 for only US$39.00, PIIT28 Power Pack for US$79 or Transformation Pack for US$99. T&Cs apply.

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What is Amazon Prime Day?

Amazon Prime Day is now one of the most highly anticipated and exclusive dates in a shopper's calendar. The event is hosted on an annual basis and now rivals the most prolific sale events including the likes of Black Friday and Cyber Monday. However, unlike these massive shopping events, Amazon Prime Day is regarded for its exclusivity. As only Amazon Prime members can access this exciting event, we'd recommend seizing the day and signing up for your free trial of Amazon Prime.

When is Amazon Prime Day 2020?

This year, Amazon has been mixing things up and instead of hosting its traditional mid-July event, the sale has been scheduled for October! Yep, that's right! This global retailing giant is hosting a two-day event that will run from midnight on 13 October through to 11:59pm on 14 October, making this year's sale the biggest Prime Day event to date.

How to score pre-Prime Day sales

As with the majority of Amazon Prime sales, pre-sale discounts will start to appear as the event draws closer. Last year, the deals and discounts started as early as two weeks before the official date, and Prime Members were granted access to some wow-worthy deals, including 40% off Kindle Unlimited memberships as well as a discount on Amazon music streaming.

Another way you can access early Amazon Prime Day deals is via your Echo. Last year, Alexa handed out exclusive savings to Echo owners two hours before the sale even began. Start asking your Echo about Prime deals from about 9pm the night before the official date of the sale and see whether you can snag a deal in advance.

Can you preview Amazon Prime Day deals?

If you ask Alexa, you may be able to uncover insider info on many of the exclusive deals days ahead of Prime Day, giving you a sneak peek of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals", which only last for a very limited time before they're gone. As such, it pays off to know exactly what you're looking for before you start to shop.

Amazon Prime Day shopping tips

As with every major sale event, there are plenty of things to think about in advance of your Amazon Prime Day shopping spree. Do a little research and ensure you shop smarter during this year's event. Scroll on to see our top tips for picking up the best deals on Prime Day:

  • Know when to strike and when to pass. The Prime Day Lightning Deals land thick and fast with new ones arriving as often as every five minutes. This can quickly turn your online shopping spree into a frenzy. While you do need to act fast to secure the products you want, don't be tempted to hit the "Add to Cart" button on every single sale item that flashes across your screen. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it presents itself.
  • Always read the fine print. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, won't reveal the brand name and model number until just seconds before the sale drops, so ensure you double-check these details before jumping on a low price.
  • Plan ahead. Never, ever go into a sale event without a list. Take some time before the sales start to think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you'll stop yourself from walking away with a bunch of stuff you didn't really want or need.
  • Check reviews. Sale events can make you feel pressured to snatch up a discount which could cause you to skip reading through the product reviews as carefully as you usually would. This step is vital unless you're already familiar with the product and know for sure it's what you want.
  • Compare prices. As Amazon Prime Day is being launched close to Black Friday this year, it's a good idea to check out competitor prices online. By now, other retailers are very aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
  • Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.

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