Amazon Prime Day software deals 2021

Amazon has announced its annual members-only sale dates and now is the best time to secure software at a steal.

Updated . What changed?

Fact checked
Amazon software deals

We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!

Amazon Prime Day is a relatively new yet unmissable sale event that Prime members look forward to year-round. This year's sale is scheduled to start at midnight on 13 October, and the anticipation while we wait to see what discounts will be offered on software this year is palpable.

For this year's sale, we're seeing some of the biggest deals and discounts on software we've witnessed this year. Seize the day and secure the software that you want during this limited time sale event.

Scroll on to see all the very best opportunities to save on software throughout the Amazon Prime Day event. Take it from us, these deals and discounts are too hot to miss!

While you wait for the next Amazon Prime Day, here are some other software deals:

Squarespace Squarespace
Exclusive

10% off first subscription

Simply use the code and enjoy 10% off first subscription. T&Cs apply

Last verified

Exclusive

Coupon code ends

Amazon Amazon

Echo dot + Fire TV stick lite for just $89

Enjoy Alexa in more places when you purchase an Echo dot (3rd Gen) and all-new Fire TV stick lite for just $89. T&Cs apply.

Last verified

Coupon code ends

Amazon Amazon

$15 off Kindle eReader

Valid for a limited time only at Amazon. While stocks last. T&Cs apply.

Last verified

Deal ends

Amazon Amazon

Up to $20 off Alexa devices

Valid for a limited time only at Amazon. While stocks last. T&Cs apply.

Last verified

Deal ends

Vistaprint Vistaprint

FREE 30 days of website builder

Enjoy FREE 30 days of Vistaprint's most popular website builder. T&Cs apply.

Last verified

Amazon Amazon

Up to 70% off over 700 Kindle books

Enjoy up to 70% off popular categories in Kindle books including Romance, Literary Fiction, Fantasy and more at Amazon. T&Cs apply.

Last verified

Torguard Torguard

50% off lifetime discount + 1 month FREE on all billing plans

Valid for both new and current TorGuard users. T&Cs apply.

Last verified

VyprVPN VyprVPN

81% off 2 year plan

Unblock content and stream from anywhere with 81% off at VyprVPN. T&Cs apply.

Last verified

Better World Books Better World Books

US$9 off your first 6 books + US$1.50 off each additional book

Save big on comics, graphic novels, business, fiction, romance and more at Better World Books. Includes thousands of new titles. T&Cs apply.

Last verified

Norton Norton

Up to $150 off selected products

Valid on Norton 360 AntiVirus, AntiVirus Plus and Secure VPN. Limited time only. T&Cs apply.

Last verified

Deal ends

Microsoft Store Microsoft Store

Students save 10% on surface

Students save 10% on surface at Microsoft. T&Cs apply

Last verified

Deal ends

Twilio Twilio

Get US$10 credit when you sign up

There is a limit of 100 unique credits per calendar year that a referrer may receive. Credits may only be used for designated Twilio products and services and may never be redeemed for cash.

Last verified

Amazon Amazon

FREE 30 days on Amazon Music

Enjoy unlimited access to 70 million songs with Amazon Music Unlimited. New subscribers only. T&Cs apply.

Last verified

VIPRE Antivirus VIPRE Antivirus

Up to $100 off complete home antivirus solutions

T&Cs apply

Last verified

Deal ends

Norton Norton

Up to $140 on Norton 360 Antivirus

Getup to $140 on Norton 360 Antivirus at Norton. T&Cs apply

Last verified

Deal ends

Catch Catch

Up to 80% off today's Catch deals

Enjoy up to 80% off today's deals of beauty, clothing, accessories, home appliances, sports, gadgets and much more at Catch. Conditions apply.

Last verified

PureVPN PureVPN

5-year plan: $0.99 for 7-days trial then $5.75/month for 1-year

Experience the fastest VPN service ever. Whether it’s high-speed streaming, browsing, security, file sharing or privacy, you get everything with PureVPN. T&Cs apply.

Last verified

Getflix Getflix

70% off two yearly subscriptions

Use the code to claim a 70% lifetime discount on two yearly subscriptions. T&Cs apply.

Last verified

Getflix Getflix

60% off yearly subscription

Use the code to claim a 60% lifetime discount on yearly subscriptions. T&Cs apply.

Last verified

Apple Store Apple Store

20% off AppleCare+ and save on accessories

Buy a Mac or iPad for University with education pricing to get 20% off AppleCare+ and save on accessories. T&Cs apply.

Last verified

Deal ends

Amazon Amazon

FREE 2-month trial: Audible

Join Audible now and get your first audiobook for FREE with a 2-month trial. Valid for new customers only. T&Cs apply.

Last verified

Vistaprint Vistaprint

FREE social templates

Choose from a variety of DIY designs, then customise, download and post at Vistaprint. T&Cs apply.

Last verified

AVG AVG

50% off at just $34.99

T&Cs apply

Last verified

Deal ends

AVG AVG

Up to 51% sitewide

T&Cs apply

Last verified

Deal ends

AVG AVG

Up to 47% off Internet security

T&Cs apply

Last verified

Deal ends

AVG AVG

44% off AVG Ultimate

T&Cs apply

Last verified

Deal ends

AVG AVG

45% off Internet security

Get 45% off Internet security. T&Cs apply

Last verified

Deal ends

AVG AVG

43% De Remise Sur La Version ultimate

T&Cs apply

Last verified

Deal ends

Kobo Kobo

FREE 30-day trial + FREE on your first audiobook

Enjoy a FREE 30-day trial and get your first audiobook for FREE at Kobo. T&Cs apply.

Last verified

NetProtect - IPVanish NetProtect - IPVanish

Up to 73% off no-logs VPN service

Get up to 73% off for no-logs VPN service which includes no device connection caps and 250GB of encrypted cloud storage at IPVanish. Offer valid for new subscribers only. T&Cs apply.

Last verified

it pays to blog it pays to blog

$9.95 get your copy today

Create an income-generating blog for $9.95. T&Cs apply

Last verified

Kaspersky Kaspersky

30% off site-wide

Enjoy 30% off Kaspersky Total, Internet, Small Office Security and more. T&Cs apply.

Last verified

Goose VPN Goose VPN

FREE month for every new friend

Enjoy FREE month for every new friend who joins GOOSE VPN. T&Cs apply.

Last verified

Lawpath Lawpath
Exclusive

Get 40% off the Essentials plan

Offer is only available for new customers and cannot be used in conjunction with any other offer. Exclusion. T&C apply.

Last verified

Get deal
Exclusive
PureVPN PureVPN

1-month plan for $10.95

Buy 1-month VPN plan for $10.95 at PureVPN. 31-day money back guarantee. T&Cs apply.

Last verified

PureVPN PureVPN

62% off for 1-year plan

Enjoy the world fastest VPN service with 63% off 1-year plan for just $4.08/month. 31-day money back guarantee. T&Cs apply.

Last verified

PureVPN PureVPN

74% off for 2-year plan

Enjoy the world fastest VPN service with 70% off 2-year plan for just $3.29/month. 31-day money back guarantee. T&Cs apply.

Last verified

Monday Monday

18% off yearly

Get the annual plan at monday.com and save 18% off. T&Cs apply.

Last verified

What is Amazon Prime Day?

Amazon Prime Day is now one of the most highly anticipated and exclusive shopping dates ever. The annual event even rivals Black Friday and Cyber Monday. However, unlike those huge shopping events, Amazon Prime Day is only accessible to Amazon Prime members, meaning that there’s no better time to sign up for your free trial of Amazon Prime.

When is Amazon Prime Day 2021?

This year, Amazon has shaken things up, and instead of hosting Prime Day in mid-July, the sale has been scheduled for October. The online giant is hosting a two-day event that will run from midnight on 13 October through to 11:59 PM on 14 October, ensuring that this year’s sale is even bigger than last year’s 36-hour extravaganza.

How to score pre-Prime Day sales

Stay alert and keep a lookout for pre-sale discounts in the lead up to the event. Last year, exclusive deals started as early as two weeks prior to the Prime Day event, and Prime Members had access to 40% off Kindle Unlimited memberships as well as a discount on Amazon music streaming.

Another way you can access early Prime Day deals is to ask your Echo for any early deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Try asking your Echo about Prime deals at around 9pm the night before the official date.

Can you preview Amazon Prime Day deals?

If you ask Alexa, there is a chance that you’ll be able to learn about some exclusive deals days before Prime Day starts, giving you that highly-coveted sneak peek of what’s to come. Bear in mind that Amazon Prime Day is laid out in what it calls “Lightning Deals”, which only last for a very limited amount of time before they’re gone. So it pays off to know exactly what you’re looking for before you open the app.

Amazon Prime Day shopping tips

As with all major sales events, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals seen all year by knowing what to look for and doing some research beforehand. Here are our top tips for picking up the best deals on Prime Day:

  • Know when to strike and when to pass. The Prime Day Lightning Deals are released as often as every five minutes, which can quickly turn an online shopping spree into a frenzy. While you do need to act fast to secure the products you that really want, don’t just hit the “Add to Cart” button on every single item that flashes across your screen. Where possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it gets.
  • Always read the fine print. Some Prime Day deals, particularly on big-ticket electronics like TVs and smart devices, hide the brand name and model number until seconds before the sale drops, so ensure you double-check these details before jumping on a low price.
  • Plan ahead. Never ever go into a sale event with no idea of what you want. Take some time before the sale begins to think about what it is that you actually need or want to buy. Make a list of everything that you want to pick up and give your sale shopping spree a purpose. By doing so, you’ll avoid walking away with a pile of things you didn’t really want or need.
  • Check the reviews. Sale events can make you feel like you have to rush to snatch up a discount, and you might not take the time to read through product reviews as carefully as you normally would. Whatever you do, don’t skip this step unless you’re already familiar with the product and know for sure that it’s what you want.
  • Compare prices. As Amazon Prime Day this year is being launched close to Black Friday, you might want to check out competitor prices online. By now, other retailers are fully aware of Amazon’s biggest sale day, so there’s a chance you could find similar or even better deals by shopping around.
  • Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.

More guides on Finder

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site