Amazon Prime Day electronics deals 2021

Amazon has announced its annual members-only sale dates and now is the best time to secure new electronics at a steal.

Updated . What changed?

Fact checked
Nintendo Switch

We’re reader-supported and may be paid when you visit links to partner sites. We don’t compare all products in the market, but we’re working on it!

Amazon Prime Day is a relatively new yet unmissable sale event that Prime members look forward to year-round. This year's sale is scheduled to start at midnight on 13 October and the anticipation surrounding what electronics will be discounted is palpable.

From smartphones and tablets to laptops, games consoles and beyond, Amazon Prime Day is offering some of the biggest deals and discounts you've been able to access this year. And, with this limited 24-hour sale shopping window being so close to the festive season ahead, you really can't afford to miss out on the awesome discounts listed below.

Scroll on to see all the very best opportunities to save on electronics being offered throughout the Amazon Prime Day event.


While you wait for the next Amazon Prime Day, here are some other electronic deals:

eBay eBay

Up to 50% off Chemist Warehouse, Kathmandu, adidas and more

Enjoy up to 50% off your favourite brands at eBay. Limited time only. Prices as marked. While stocks last. T&Cs apply.

Last verified

Deal ends

Myer Myer

Up to 50% off: Stocktake Sale

Enjoy up to 50% off selected styles from Samsonite, M.A.C, Calvin Klein and more at Myer. While stocks last. T&Cs apply.

Last verified

Deal ends

Etsy Etsy

Up to 40% off clothing, shoes, accessories and more

Shop discounted items and save up to 40% off dresses, shirts, bags, phone covers and more. T&Cs apply.

Last verified

Kogan AU Kogan AU

Up to 81% off + extra 10% off top deals

Enjoy up to 81% off plus an extra 10% off tech, appliances, furniture, and more at Kogan. Hurry while it lasts. T&Cs apply.

Last verified

Swarovski Swarovski

Up to 50% off: After Christmas Sale

Score up to 50% off best-selling luxury necklaces, bracelets, watches, rings and more at Swarovski. While stocks last. T&Cs apply.

Last verified

Deal ends

rebel rebel

Up to 50% off Garmin watches

Valid on selected styles for a limited time only at rebel Sport. While stocks last. T&Cs apply.

Last verified

Deal ends

Amazon Amazon

Echo dot + Fire TV stick lite for just $89

Enjoy Alexa in more places when you purchase an Echo dot (3rd Gen) and all-new Fire TV stick lite for just $89. T&Cs apply.

Last verified

Coupon code ends

Lenovo Lenovo

Up to 53% off: Back to School sale

Save up to 53% on selected PCs, ThinkPad, IdeaPad and more at Lenovo. T&Cs apply.

Last verified

Amazon Amazon

$15 off Kindle eReader

Valid for a limited time only at Amazon. While stocks last. T&Cs apply.

Last verified

Deal ends

Groupon Groupon

Up to 30% off site-wide

Available on select purchases including getaways, spas, dining experiences, skydiving, linens, online courses, electronics, accessories and more. T&Cs apply.

Last verified

Coupon code ends

Amazon Amazon

Up to $20 off Alexa devices

Valid for a limited time only at Amazon. While stocks last. T&Cs apply.

Last verified

Deal ends

Kogan AU Kogan AU

Up to 80% off: New Year Stocktake Sale

Score up to 80% off electronics, appliance and more at Kogan. While stocks last. T&Cs apply.

Last verified

Deal ends

Vistaprint Vistaprint

FREE 30 days of website builder

Enjoy FREE 30 days of Vistaprint's most popular website builder. T&Cs apply.

Last verified

Amazon Amazon

Over 30% off everything: Outlet Store

Score over 30% off the best-selling beauty, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.

Last verified

Amazon Amazon

Up to 70% off over 700 Kindle books

Enjoy up to 70% off popular categories in Kindle books including Romance, Literary Fiction, Fantasy and more at Amazon. T&Cs apply.

Last verified

THE ICONIC THE ICONIC

Up to 60% off sale + new styles added

Enjoy up to 60% off selected styles from top brands including Diesel, Fitbit, Wittner and more at THE ICONIC. While stocks last. T&Cs apply.

Last verified

Cafago Cafago

Up to 70% off: Clearance sale

Save up to 70% on top-selling products from Huawei, Xiaomi, Netac and more at Cafago. T&Cs apply.

Last verified

ozgameshop.com ozgameshop.com

Up to 80% off clearance

Enjoy up to 80% off clearance at ozgameshop.com. T&Cs apply.

Last verified

Deal ends

Torguard Torguard

50% off lifetime discount + 1 month FREE on all billing plans

Valid for both new and current TorGuard users. T&Cs apply.

Last verified

VyprVPN VyprVPN

81% off 2 year plan

Unblock content and stream from anywhere with 81% off at VyprVPN. T&Cs apply.

Last verified

G Suite G Suite

Try it for Free

Try G Suite free for 14 days. T&Cs apply.

Last verified

Geekbuying Geekbuying

Up to 74% off sale

Get up to 74% off earphones, cameras, mobiles and more at Geekbuying. T&Cs apply.

Last verified

Smart Digital Smart Digital

Up to 20% off sale

Save up to 20% on a range of products including SmartFold, SmartFrame projection screens and more. While stocks last. T&Cs apply.

Last verified

Ribble Cycles Ribble Cycles

Up to 50% off bikes, clothing, components and more

Save up to 50% on selected items from 2XU, Assos, Shimano and more at Ribble Cycles. While stocks last. T&Cs apply.

Last verified

Bright Star Kids Bright Star Kids

Up to 65% off sale

Find amazing offers and deals on personalised gifts, including designer school labels, value kits, beer labels, weekly planners, T-shirts and more. T&Cs apply.

Last verified

Better World Books Better World Books

US$9 off your first 6 books + US$1.50 off each additional book

Save big on comics, graphic novels, business, fiction, romance and more at Better World Books. Includes thousands of new titles. T&Cs apply.

Last verified

Motorola Motorola

$50 off the Moto E6

T&Cs apply

Last verified

Deal ends

Motorola Motorola

$50 off the Moto G fast

T&Cs apply

Last verified

Deal ends

Motorola Motorola

$150 off the Motorola one fusion+

T&Cs apply

Last verified

Deal ends

Motorola Motorola

$200 off the Edge

T&Cs apply

Last verified

Deal ends

Motorola Motorola

$40 off the Moto G stylus

T&Cs apply

Last verified

Deal ends

Motorola Motorola

$200 off the Motorola one zoom

T&Cs apply

Last verified

Deal ends

Motorola Motorola

$130 off the Moto G7 plus

T&Cs apply

Last verified

Deal ends

Norton Norton

Up to $150 off: Australian Day Sale

Valid on Norton AntiVirus plus, standard, deluxe, premium and VPN. Limited time only. T&Cs apply.

Last verified

Deal ends

Amazon Amazon

FREE 30 days on Amazon Music

Enjoy unlimited access to 70 million songs with Amazon Music Unlimited. New subscribers only. T&Cs apply.

Last verified

Bing Lee Bing Lee

Selected Bosch cooktop + oven: from $499

T&Cs apply

Last verified

Deal ends

Bing Lee Bing Lee

Up to 10% off selected Asko cook top and oven

T&Cs apply

Last verified

Deal ends

Bing Lee Bing Lee

Up to $70 off selected Inalto and Vintec Winechillers

T&Cs apply

Last verified

Deal ends

Bing Lee Bing Lee

Up to $300 off selected dishwashers

T&Cs apply

Last verified

Deal ends

What is Amazon Prime Day?

Amazon Prime Day is now one of the most highly anticipated and exclusive shopping dates ever. The annual event even rivals Black Friday and Cyber Monday. However, unlike these huge shopping events in November, Amazon Prime Day is only accessible to Amazon Prime members, meaning there's no time like right now to sign up for your free trial of Amazon Prime.

When is Amazon Prime Day 2021?

This year, Amazon has been shaking things up and instead of hosting the Prime Day event in mid-July, the sale has been scheduled for October! Yep, you read that right. The online giant is hosting a two-day event that will run from midnight on 13 October through to 11:59pm on 14 October, ensuring that this year's sale is even bigger than last year's 36-hour extravaganza.

How to score pre-Prime Day sales

Stay alert and keep a lookout for pre-sale discounts in the lead up to the event. Last year, exclusive deals started as early as two weeks prior to the Prime Day event and Prime Members were privy to 40% off Kindle Unlimited memberships as well as a discount on Amazon music streaming.

Another way you can look to access early Amazon Prime Day deals is to ask your Echo for early Prime deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Start asking your Echo about Prime deals at around 9pm the night before the official date.

Can you preview Amazon Prime Day deals?

If you ask Alexa, there is a chance that you'll be able to learn about many exclusive deals days before Prime Day starts, giving you that highly-coveted sneak peek of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals", which only last for a very limited time before they're gone. So, it pays to know exactly what you're looking for before you open the app.

Amazon Prime Day shopping tips

As with all major sales events, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing some research beforehand. Here are our top tips for picking up the best deals on Prime Day:

  • Know when to strike and when to pass. The Prime Day Lightning Deals are released as often as every five minutes, which can quickly turn an online shopping spree into a frenzy. While you do need to act fast to secure the products you really want, don't give in to the temptation to hit the "Add to Cart" button on every single item that flashes across your screen. Where possible, take the time to do a quick Internet search to confirm that the Prime Day price is really as good as it seems.
  • Always read the fine print. Some Prime Day deals, particularly on big-ticket electronics like TVs and smart devices, mask the brand name and model number until seconds before the sale drops, so ensure you double-check these details before jumping on a low price.
  • Plan ahead. Never, ever go into a sale event with no idea what it is you want to buy. Take some time before the sales start to think about what it is that you actually need or want to buy. Make a list of everything you want to pick up and give your sale shopping spree a purpose. By doing so, you'll avoid the otherwise inevitable ending where you walk away with a pile of things you didn't really want or need.
  • Check reviews. Sale events can make you feel rushed to snatch up a discount, meaning you might not take the time to read through product reviews as carefully as you normally would. Whatever you do, don't skip this step unless you're already familiar with the product and know for sure it's what you want.
  • Compare prices. As Amazon Prime Day this year is being launched close to Black Friday, you might want to check out competitor prices online. By now, other retailers are fully aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
  • Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.

More guides on Finder

Ask an Expert

You are about to post a question on finder.com.au:

  • Do not enter personal information (eg. surname, phone number, bank details) as your question will be made public
  • finder.com.au is a financial comparison and information service, not a bank or product provider
  • We cannot provide you with personal advice or recommendations
  • Your answer might already be waiting – check previous questions below to see if yours has already been asked

Finder only provides general advice and factual information, so consider your own circumstances, or seek advice before you decide to act on our content. By submitting a question, you're accepting our Terms of Use, Disclaimer & Privacy Policy and Privacy & Cookies Policy.
Go to site