Amazon Prime Day electronics deals 2021

Amazon Prime Day is a relatively new yet unmissable sale event that Prime members look forward to year-round. This year's sale is scheduled to start at midnight on 13 October and the anticipation surrounding what electronics will be discounted is palpable.

From smartphones and tablets to laptops, games consoles and beyond, Amazon Prime Day is offering some of the biggest deals and discounts you've been able to access this year. And, with this limited 24-hour sale shopping window being so close to the festive season ahead, you really can't afford to miss out on the awesome discounts listed below.

Scroll on to see all the very best opportunities to save on electronics being offered throughout the Amazon Prime Day event.

While you wait for the next Amazon Prime Day, here are some other electronic deals:

Bing Lee

Up to 20% off selected items

Snag huge deals on laptops, monitors, gaming computers, and more. Valid for a limited time only. Exclusions, T&Cs apply.

Last verified 13 Apr 2021

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Deal ends 30 Apr 2021

THE ICONIC

Up to 60% off: Mid-Season Sale

Enjoy up to 60% off new added styles from Calvin Klein, Nine West, Gazman and more at THE ICONIC. While stocks last. T&Cs apply.

Last verified 23 Mar 2021

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eBay Australia

Up to 60% off sale

Enjoy up to 60% off your favourite brands at eBay. Limited time only. Prices as marked. While stocks last. T&Cs apply.

Last verified 4 Mar 2021

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Etsy

Up to 40% off clothing, shoes, accessories and more

Shop discounted items and save up to 40% off dresses, shirts, bags, phone covers and more. T&Cs apply.

Last verified 29 Dec 2020

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Kogan AU

Up to 81% off + extra 10% off top deals

Enjoy up to 81% off plus an extra 10% off tech, appliances, furniture, and more at Kogan. Hurry while it lasts. T&Cs apply.

Last verified 28 Dec 2020

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eBay Australia

20% off store-wide Lenovo laptops

Valid for a limited time only at eBay. While stocks last. T&Cs apply.

Last verified 16 Apr 2021

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Coupon code ends 23 Apr 2021

Kogan AU

FREE shipping on almost all in-stock products

Includes TVs, home theatre, laptops and more at Kogan. Valid for a limited time only. While stocks last. T&Cs apply.

Last verified 14 Apr 2021

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Coupon code ends 21 Apr 2021

Amazon

Up to 20% off Amazon devices

Valid on selected devices at Amazon. While stocks last. T&Cs apply.

Last verified 12 Apr 2021

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Deal ends 19 Apr 2021

GoPro

GoPro HERO9 black + 1-year subscription for just $629.95

Valid for a limited time only at GoPro. While stocks last. T&Cs apply.

Last verified 12 Apr 2021

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Deal ends 19 Apr 2021

Myer

Up to 60% off Basque, Levi's, Calvin Klein, Napery and more

Valid on selected items for a limited time only at Myer. While stocks last. T&Cs apply.

Last verified 6 Apr 2021

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Deal ends 18 Apr 2021

Lenovo

Up to 49% off sale

Save up to 49% on selected PCs, ThinkPad, IdeaPad and more at Lenovo. T&Cs apply.

Last verified 6 Apr 2021

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Google Workspace

Try it for FREE

Try Google Workspace FREE for 14 days. T&Cs apply.

Last verified 25 Feb 2021

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Amazon

Over 30% off everything: Outlet Store

Find thousands of discounted items including beauty, books, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.

Last verified 27 Jan 2021

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Vistaprint

FREE 30 days of website builder

Enjoy FREE 30 days of Vistaprint's most popular website builder. T&Cs apply.

Last verified 28 Dec 2020

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Amazon

Up to 70% off over 700 Kindle books

Enjoy up to 70% off popular categories in Kindle books including Romance, Literary Fiction, Fantasy and more at Amazon. T&Cs apply.

Last verified 28 Dec 2020

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Cafago

Up to 70% off: Clearance sale

Save up to 70% on top-selling products from Huawei, Xiaomi, Netac and more at Cafago. T&Cs apply.

Last verified 14 Dec 2020

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ozgameshop.com

Up to 80% off clearance

Enjoy up to 80% off clearance at ozgameshop.com. T&Cs apply.

Last verified 26 Nov 2020

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Deal ends 1 Jan 2026

Torguard

50% off lifetime discount + 1 month FREE on all billing plans

Valid for both new and current TorGuard users. T&Cs apply.

Last verified 24 Aug 2020

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VyprVPN

81% off 2 year plan

Unblock content and stream from anywhere with 81% off at VyprVPN. T&Cs apply.

Last verified 25 May 2020

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Geekbuying

Up to 74% off sale

Get up to 74% off earphones, cameras, mobiles and more at Geekbuying. T&Cs apply.

Last verified 4 Mar 2020

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Smart Digital

Up to 20% off sale

Save up to 20% on a range of products including SmartFold, SmartFrame projection screens and more. While stocks last. T&Cs apply.

Last verified 14 Oct 2019

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Ribble Cycles

Up to 50% off bikes, clothing, components and more

Save up to 50% on selected items from 2XU, Assos, Shimano and more at Ribble Cycles. While stocks last. T&Cs apply.

Last verified 14 Oct 2019

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Bright Star Kids

Up to 65% off sale

Find amazing offers and deals on personalised gifts, including designer school labels, value kits, beer labels, weekly planners, T-shirts and more. T&Cs apply.

Last verified 11 Oct 2019

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Better World Books

US$9 off your first 6 books + US$1.50 off each additional book

Save big on comics, graphic novels, business, fiction, romance and more at Better World Books. Includes thousands of new titles. T&Cs apply.

Last verified 11 Oct 2019

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DealeXtreme

Xiaomi Mi band 6 smart watch at just $50.99

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 1 Aug 2021

DealeXtreme

$3 off $50+ order

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 1 Aug 2021

DealeXtreme

$4 off $60+ order

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 2 Aug 2021

DealeXtreme

4% off select items 2 pcs or more

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 2 Aug 2021

DealeXtreme

$10 off $150+ order

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 2 Aug 2021

DealeXtreme

$20 off $250+ order

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 2 Aug 2021

DealeXtreme

5% off smart watches

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 2 Aug 2021

DealeXtreme

5% off headphone and earphones

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Deal ends 2 Aug 2021

DealeXtreme

Buy Xiaomi Mi smart band 5 smart watch at just $36.69

Valid for a limited time. T&C's apply

Last verified 16 Apr 2021

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Coupon code ends 2 Aug 2021

Groupon

Up to 30% off site-wide with code

Available on select purchases including getaways, spas, linens, wines, accessories, photobooks and more. T&Cs apply.

Last verified 16 Apr 2021

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Coupon code ends 18 Apr 2021

Microsoft Store

Up to 20% off selected Surface devices

Valid for a limited time only. T&Cs apply.

Last verified 16 Apr 2021

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Deal ends 30 Jun 2021

eBay Australia

20% off Lenovo 100e with eBay Plus

Use the code to enjoy the discount. One item per purchase only. While stocks last. T&Cs apply.

Last verified 16 Apr 2021

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Coupon code ends 23 Apr 2021

The Good Guys

15% off selected TCL and Hisense TVs

Valid for a limited time only at The Good Guys. While stocks last. T&Cs apply.

Last verified 16 Apr 2021

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Deal ends 21 Apr 2021

Microsoft Store

20% off Surface headphones and earbuds

Valid for a limited time only. T&Cs apply.

Last verified 16 Apr 2021

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Deal ends 19 Apr 2021

Amazon

FREE 3 months on Amazon Music

Enjoy unlimited access to 70 million songs with Amazon Music Unlimited. New subscribers only. T&Cs apply.

Last verified 15 Apr 2021

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Razer

35% off gaming gear

Use the code to enjoy the discount. T&Cs apply.

Last verified 15 Apr 2021

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Coupon code ends 22 Apr 2021

What is Amazon Prime Day?

Amazon Prime Day is now one of the most highly anticipated and exclusive shopping dates ever. The annual event even rivals Black Friday and Cyber Monday. However, unlike these huge shopping events in November, Amazon Prime Day is only accessible to Amazon Prime members, meaning there's no time like right now to sign up for your free trial of Amazon Prime.

When is Amazon Prime Day 2021?

This year, Amazon has been shaking things up and instead of hosting the Prime Day event in mid-July, the sale has been scheduled for October! Yep, you read that right. The online giant is hosting a two-day event that will run from midnight on 13 October through to 11:59pm on 14 October, ensuring that this year's sale is even bigger than last year's 36-hour extravaganza.

How to score pre-Prime Day sales

Stay alert and keep a lookout for pre-sale discounts in the lead up to the event. Last year, exclusive deals started as early as two weeks prior to the Prime Day event and Prime Members were privy to 40% off Kindle Unlimited memberships as well as a discount on Amazon music streaming.

Another way you can look to access early Amazon Prime Day deals is to ask your Echo for early Prime deals. Last year, Alexa doled out exclusive savings to Echo owners two hours before the actual event kicked off. Start asking your Echo about Prime deals at around 9pm the night before the official date.

Can you preview Amazon Prime Day deals?

If you ask Alexa, there is a chance that you'll be able to learn about many exclusive deals days before Prime Day starts, giving you that highly-coveted sneak peek of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals", which only last for a very limited time before they're gone. So, it pays to know exactly what you're looking for before you open the app.

Amazon Prime Day shopping tips

As with all major sales events, there are pros and cons to shopping on Amazon Prime Day. You can score some of the best deals all year by knowing what to look for and doing some research beforehand. Here are our top tips for picking up the best deals on Prime Day:

• Know when to strike and when to pass. The Prime Day Lightning Deals are released as often as every five minutes, which can quickly turn an online shopping spree into a frenzy. While you do need to act fast to secure the products you really want, don't give in to the temptation to hit the "Add to Cart" button on every single item that flashes across your screen. Where possible, take the time to do a quick Internet search to confirm that the Prime Day price is really as good as it seems.
• Always read the fine print. Some Prime Day deals, particularly on big-ticket electronics like TVs and smart devices, mask the brand name and model number until seconds before the sale drops, so ensure you double-check these details before jumping on a low price.
• Plan ahead. Never, ever go into a sale event with no idea what it is you want to buy. Take some time before the sales start to think about what it is that you actually need or want to buy. Make a list of everything you want to pick up and give your sale shopping spree a purpose. By doing so, you'll avoid the otherwise inevitable ending where you walk away with a pile of things you didn't really want or need.
• Check reviews. Sale events can make you feel rushed to snatch up a discount, meaning you might not take the time to read through product reviews as carefully as you normally would. Whatever you do, don't skip this step unless you're already familiar with the product and know for sure it's what you want.
• Compare prices. As Amazon Prime Day this year is being launched close to Black Friday, you might want to check out competitor prices online. By now, other retailers are fully aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
• Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.