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Amazon Prime Day beauty deals 2020

Calling all beauty lovers: Amazon Prime Day has landed and this year’s deals are unmissable.

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Amazon Prime Day has become one of the most popular shopping events on many a calendar. While it's still relatively new to the sales scene, this exclusive members-only event is already as eagerly awaited as many other huge sales including the likes of Black Friday and Cyber Monday.

From makeup, perfume and skincare to haircare, therapeutic oils and beyond, Amazon is offering some awesome discounts during the 2020 Prime Day event. Seize the day and stock up on all your favourite beauty wares without breaking the bank right now. Plus, with Christmas celebrations right around the corner, there really is no better time to start shopping for gorgeous gifts for all the lovely ladies in your life. Win-win!

Scroll on to see all the very best beauty deals and discounts on offer throughout this year's Amazon Prime Day event. Splurge a little to save big today.


While you wait for the next Amazon Prime Day, here are some other beauty deals:

Boohoo Boohoo

50% off everything

Shop now to score 50% off everything at boohoo. Valid for a limited time only. T&Cs apply.

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General Pants General Pants

Up to 60% sale + new denim range available

Get up to 60% off wide range of items at General Pants Co. Hurry while it lasts. T&Cs apply.

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Aveda Aveda

10% off your next order of $50 or more

Valid for a limited time at Aveda. T&Cs apply.

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Chemist Warehouse Chemist Warehouse

40% off selected items

Offer valid on Andalou skincare, Maui haircare, Rimmel cosmetics range and more. T&Cs Apply

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Swisse deals Swisse deals
Exclusive

20% off for members + $10 off your first purchase

Get 20% off supplements, vitamins and skincare products for members at Swisse. Plus, enjoy $10 off your first purchase when you become a member. T&Cs apply.

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Quay Australia Quay Australia
Exclusive

10% off orders over $75

Use the code to save 10% when you spend over $75 on glasses and accessories at Quay Australia. T&Cs apply.

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Swisse deals Swisse deals
Exclusive

30% off superfoods range

Get 30% off Swisse hemp seed oil, organic spirulina and more. T&Cs apply.

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Sephora Sephora
Exclusive

10% off your first online purchase

Receive a 10% off the total amount of your first online purchase when you sign up as a Beauty Pass member at Sephora. Exclusions, T&Cs apply.

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Showpo Showpo

Up to 70% off sale + new styles added

Shop clothing, dresses, accessories and more for up to 70% off at Showpo. While stocks last. T&Cs apply.

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iHerb iHerb
Exclusive

5% off your orders

Get 5% off on iHerb for all customers. T&Cs apply.

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Crabtree & Evelyn Crabtree & Evelyn
Exclusive

15% off newsletter sign-ups

Enjoy 15% off when you sign up to Crabtree and Evelyn's newsletter. T&Cs apply.

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Paula's Choice Paula's Choice

15% off site-wide

Use the code to enjoy 15% off skincare products from Paula's Choice. T&Cs apply.

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Myer Myer

Up to 50% off sale

Enjoy up to 50% off sale including homewares, appliances, apparel and more at Myer. Hurry, while stocks last. T&Cs apply.

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iHerb iHerb

50% off PrescriptSkin products

Valid for a limited time only at IHerb. While stocks last. T&Cs apply.

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iHerb iHerb

20% off best immunity boosters

Including CGN, Now Foods, Solaray and more at iHerb. While stocks last. T&Cs apply.

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iHerb iHerb

50% off CGN variety pack snack bars

Valid for a limited time only at IHerb. While stocks last. T&Cs apply.

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Just Sunnies Just Sunnies

Up to 50% off sale

Score up to 50% off selected styles from Oakley, Ray-Ban, Bvlgari and more at Just Sunnies. While stocks last. T&Cs apply.

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Adore Beauty Adore Beauty

Up to 35% off selected beauty

Score up to 35% off selected skincare, makeup, fragrance and more at Adore Beauty. While stocks last. T&Cs apply.

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Elettra Elettra

15% off + FREE shipping on all IPL hair removal devices

Valid for a limited time at Elettra. Discount applied at checkout.T&Cs apply.

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Amazon Amazon

Over 30% off everything: Outlet Store

Score over 30% off the best-selling beauty, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.

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Just Sunnies Just Sunnies

30-80% off outlet sunglasses

Shop the outlet to grab a bargain on an awesome pair of sunglasses for 30-80% discount at Just Sunnies. T&Cs apply.

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Quay Australia Quay Australia

40% off sale sunglasses

Shop your favourite Quay's sunglasses for 40% off. Valid on selected styles. While stocks last. T&Cs apply.

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GCS Emporium GCS Emporium
Exclusive

20% off Zoono® Twin Pack

Use the code to save 20% off Zoono® Twin Packs. T&Cs apply.

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GCS Emporium GCS Emporium
Exclusive

Get 10% OFF

Use the code to save 10% off Zoono® All-Purpose Surface Sanitiser Z71 Microbe Shield Spray Range. T&Cs apply.

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Sephora Sephora

10% off your first order

Save 10% on makeup, skincare, gifts, hair care and more at Sephora. Valid for new customers only. T&Cs apply.

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David Jones David Jones

Up to 50% off sale

Choose from a wide variety of items and styles by Calvin Klein, SuperGA, Dyson and more at David Jones with up to 50% off. T&Cs apply.

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Rosegal Rosegal

Up to 70% off women's best-sellers

Get the trending women's wear at Rosegal, now up to 70% off. T&Cs apply.

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Harrods Harrods

Up to 50% off sale + FREE Estée Lauder gift

Enjoy up to 50% off fashion, home, beauty nd more at Harrods.. Plus, FREE Estée Lauder gift when you spend £100. T&Cs apply.

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Everybodi.co Everybodi.co
Exclusive

Get 10% off site-wide

Get 10% off your order using our exclusive coupon code at Everybodi.co.

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iHerb iHerb

15% off Optimum Nutrition Sports Supplements

Enjoy 15% off Optimum Nutrition Sports Supplements at iHerb. T&Cs apply.

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The Way The Way

Up to 75% off sale

Save up to 75% on clutch bags, earrings, backpacks and more at The Way. T&Cs apply.

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Harrods Harrods

Get FREE international returns on all orders + FREE US delivery

Shop the latest women's fashion from Burberry, CHANEL, Gucci and more with FREE international returns at Harrods. Plus, FREE US delivery with orders over $300. T&Cs apply.

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L'Occitane L'Occitane

FREE Trick or Treat gift

Valid when you spend over $90 with the promo code. T&Cs apply.

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Chemist Warehouse Chemist Warehouse

Up to 50% off Prescriptions

Valid for a limited time offer only. T&Cs apply.

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WonderSmile WonderSmile

$100 off

Sign up to WonderSmile and get $100 off for teeth straightening.

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Chemist Warehouse Chemist Warehouse

30% off Natio Skincare

Shoop now and enjoy 30% off all Natio Skincare at Chemist Warehouse. T&Cs apply.

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WonderSmile WonderSmile

Up to 60% off clear aligners

Get your teeth clear aligners with 60% off. T&Cs apply.

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24S 24S

15% off full-price items

Use promo code to take 15% off full-price items by Balenciaga, Jimmy Choo, Dior, and more at 24S. Limited time only, T&Cs apply.

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Groupon Groupon

Up to 50% off Invisalign

Available on select dates and clinic. T&Cs apply.

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Catch Catch

Up to 56% off: Fragrance Sale

Enjoy up to 56% off fragrances by Marc Jacobs, Tiffany & Co., YSL, Clinique, and more at Catch. Limited time only, T&Cs apply.

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What is Amazon Prime Day?

Amazon Prime Day is an unmissable shopping event that's hosted annually exclusively for Prime members. It's become so popular that many people sign up for the free trial just so that they can access the exclusive deals and discounts too. The event comprises a limited-time shopping window where prices are slashed across a massive range of products discounted by up to 85% off. Lending to the exclusivity of this sale and the jaw-dropping discounts that are usually on the table, Amazon Prime Day is now giving other high-profile sale events like Black Friday and Cyber Monday a run for their money too.

When is Amazon Prime Day 2020?

This year, Amazon has switched up its calendar slightly and, instead of its traditional mid-July sale, the event has been scheduled for October. Amazon Prime Day this year is set to be a 2-day event that will run from midnight on 13 October through to 11:59pm on 14 October, making this year's sale the biggest one to date.

How to score pre-Prime Day sales

As with most Amazon Prime sales, pre-sale discounts will start to appear as the event draws closer. Last year, the deals and discounts started more than two weeks before the official sale date and lucky Prime members were given some amazing deals during this period including 40% off Kindle Unlimited memberships and discounted Amazon music subscriptions.

Another way to access early Amazon Prime Day deals is by asking Alexa. Last year, Alexa dished out exclusive savings to Echo owners two hours before the sale event started, so we'd recommend asking your Echo about Prime deals from around 9pm the night before the official date of the sale and see whether you can unlock a pre-sale discount this time around.

Can you preview Amazon Prime Day deals?

If you ask Alexa, you may find that you'll be able to learn some insider info on a variety of the exclusive deals days ahead of Prime Day, giving you a sneak peek of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals". These deals only last for a very limited time and once they're over they're gone for good. As such, it's a wise idea to plan out exactly what you're wanting to buy before you start to shop.

Amazon Prime Day shopping tips

When it comes to shopping during sales as big as Amazon Prime Day, it pays to be prepared. Below is a list of tips and tricks to help you shop savvier during the 2020 sale event.

  • Recognise the good deals and dodge the bluffs. The Prime Day Lightning Deals are fast-paced and frenzy-inducing. New ones are added as frequently as every five minutes, which can quickly turn your online shopping spree into chaos. While you will need to act quickly to secure the products you want, resist the urge to keep hitting "Add to Cart" on every product you see. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it boasts to be because a good deal is only a good deal until it isn't.
  • Pay attention to the small print. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, don't actually reveal the brand name and model number until just seconds before the sale lands. Pause to check these all-important details before pouncing on a low price.
  • Plan ahead. Never, ever go into a sale event without a clear goal. Set aside some time ahead of the start of the event and think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you'll stop yourself from walking away with a bunch of stuff you didn't really want or need.
  • Check reviews. Sale events can make you feel pressured to shop speedily in order to snatch up the best discounts. This could result in you skipping out on reading through the product reviews as carefully as you usually would, which isn't a great idea. Reading product reviews is vital, unless you're already familiar with the product and know for sure it's what you want.
  • Compare prices. As Amazon Prime Day is being launched close to Black Friday this year, it's a good idea to check out competing deals online. By now, other retailers are very aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
  • Check returns policies. Yes, most Amazon products are eligible for return within a specified period which varies depending on the purchased item. However, it doesn't hurt to double check the information before you buy so that you know exactly where you stand should the need to return an item arise.
  • Voice shop. If you have an Echo device, shop hands-free by taking advantage of exclusive deals by voice shopping with Alexa.

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