Amazon Prime Day beauty deals 2021

Calling all beauty lovers: Amazon Prime Day has landed and this year’s deals are unmissable.

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Amazon Prime Day has become one of the most popular shopping events on many a calendar. While it's still relatively new to the sales scene, this exclusive members-only event is already as eagerly awaited as many other huge sales including the likes of Black Friday and Cyber Monday.

From makeup, perfume and skincare to haircare, therapeutic oils and beyond, Amazon is offering some awesome discounts during the 2021 Prime Day event. Seize the day and stock up on all your favourite beauty wares without breaking the bank right now. Plus, with Christmas celebrations right around the corner, there really is no better time to start shopping for gorgeous gifts for all the lovely ladies in your life. Win-win!

Scroll on to see all the very best beauty deals and discounts on offer throughout this year's Amazon Prime Day event. Splurge a little to save big today.


While you wait for the next Amazon Prime Day, here are some other beauty deals:

City Beach City Beach
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15% off when you spend $100

Simply use the code and enjoy 15% off on $100+ orders. T&Cs apply

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Swisse deals Swisse deals
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30% off site-wide

Score 30% off any order site-wide including Swisse kids' range. T&Cs apply.

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eBay eBay

Up to 50% off Chemist Warehouse, Kathmandu, adidas and more

Enjoy up to 50% off your favourite brands at eBay. Limited time only. Prices as marked. While stocks last. T&Cs apply.

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Myer Myer

Up to 50% off: Stocktake Sale

Enjoy up to 50% off selected styles from Samsonite, M.A.C, Calvin Klein and more at Myer. While stocks last. T&Cs apply.

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Crabtree & Evelyn Crabtree & Evelyn
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15% off newsletter sign-ups

Enjoy 15% off when you sign up to Crabtree and Evelyn's newsletter. T&Cs apply.

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Sephora Sephora
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Get 10% off your first online purchase

Receive a 10% off the total amount of your first online purchase when you sign up as a Beauty Pass member at Sephora. Exclusions, T&Cs apply.

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Quay Australia Quay Australia
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10% off orders over $75

Use the code to save 10% when you spend over $75 on glasses and accessories at Quay Australia. T&Cs apply.

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iHerb iHerb
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5% off your orders

Get 5% off on iHerb for all customers. T&Cs apply.

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Oakley Oakley

30% off second pair of eyewear or goggles + FREE shipping

Valid for a limited time only at Oakley. While stocks last. T&Cs apply.

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Oakley Oakley

Up to 50% off selected eyewear + FREE shipping

Valid for a limited time only at Oakley. While stocks last. T&Cs apply.

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THE ICONIC THE ICONIC

20% off: The Leisure Edit

Enjoy 20% off selected items from Ultra Violette, Tommy Hilfiger, Calvin Klein and more. While stocks last. T&Cs apply.

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THE ICONIC THE ICONIC

20% off: Sports and Wellness Edit

Get 20% off selected styles from Nike, Under Armour, adidas Originals and more. While stocks last. T&Cs apply.

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Myer Myer

Up to 50% off sale

Enjoy up to 50% off sale including homewares, appliances, apparel and more at Myer. Hurry, while stocks last. T&Cs apply.

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Sephora Sephora

Get 10% off your first order

Save 10% on makeup, skincare, gifts, hair care, and more at Sephora. Valid for new customers only. Apply promo code at checkout. Exclusions, T&Cs apply.

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Harrods Harrods

Up to 70% off sale: New lines added

Enjoy up to 70% off fashion, accessories, homewares and more at Harrods. While stocks last. T&Cs apply.

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Ray Ban Ray Ban

Up to 50% off selected styles + FREE shipping

Valid for a limited time only at Ray-Ban. While stocks last. T&Cs apply.

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Sunglass Hut Sunglass Hut

Up to 50% off selected styles + FREE shipping

Valid for a limited time only at Sunglass Hut. While stocks last. T&Cs apply.

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Amazon Amazon

Over 30% off everything: Outlet Store

Score over 30% off the best-selling beauty, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.

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THE ICONIC THE ICONIC

Up to 60% off sale + new styles added

Enjoy up to 60% off selected styles from top brands including Diesel, Fitbit, Wittner and more at THE ICONIC. While stocks last. T&Cs apply.

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Quay Australia Quay Australia

15% off 2 or more frames

Save 15% when you buy 2 or more frames at Quay Australia. T&Cs apply.

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Mirenesse Mirenesse

30% off sale

Apply promo code at checkout to avail of discounts. Valid for a limited time only. Exclusions, T&Cs apply.

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Quay Australia Quay Australia

40% off sale sunglasses

Shop your favourite Quay's sunglasses for 40% off. Valid on selected styles. While stocks last. T&Cs apply.

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MAC Cosmetics MAC Cosmetics

30% off: Goodbyes Collection

Valid on selected products at MAC Cosmetics. While stocks last. T&Cs apply.

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Adore Beauty Adore Beauty

Up to 35% off selected beauty

Score up to 35% off selected skincare, makeup, fragrance and more at Adore Beauty. While stocks last. T&Cs apply.

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Just Sunnies Just Sunnies

30-80% off outlet sunglasses

Shop the outlet to grab a bargain on an awesome pair of sunglasses for 30-80% discount at Just Sunnies. T&Cs apply.

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GCS Emporium GCS Emporium
Exclusive

20% off Zoono® Twin Pack

Use the code to save 20% off Zoono® Twin Packs. T&Cs apply.

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GCS Emporium GCS Emporium
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Get 10% OFF

Use the code to save 10% off Zoono® All-Purpose Surface Sanitiser Z71 Microbe Shield Spray Range. T&Cs apply.

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Rosegal Rosegal

Up to 70% off women's best-sellers

Get the trending women's wear at Rosegal, now up to 70% off. T&Cs apply.

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Everybodi.co Everybodi.co
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Get 10% off site-wide

Get 10% off your order using our exclusive coupon code at Everybodi.co.

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The Way The Way

Up to 75% off sale

Save up to 75% on clutch bags, earrings, backpacks and more at The Way. T&Cs apply.

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Harrods Harrods

Get FREE international returns on all orders + FREE US delivery

Shop the latest women's fashion from Burberry, CHANEL, Gucci and more with FREE international returns at Harrods. Plus, FREE US delivery with orders over $300. T&Cs apply.

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Sephora Sephora

30% off Becca ultimate love lipstick

Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.

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Sephora Sephora

Makeup gift

Receive a Huda Beauty Silk Balm Hydra-Plumping Lip Balm deluxe sample with any makeup purchase of $90 or more online. Enter the code at checkout to redeem. Valid for a limited time only. Exclusions, T&Cs apply.

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Sephora Sephora

20 - 60% off selected items

Includes selected makeup, skincare, hair care and tools, fragrance and more. Exclusions, T&Cs apply.

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Chemist Warehouse Chemist Warehouse

Up to 55% off vitamins

Include products from Ostelin, Nature's Own, Centrum, Swisse, Blackmores, and more. Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.

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Chemist Warehouse Chemist Warehouse

50% off suncare

Include products from La-Roche Posay, Cetaphil, Neutrogena, Nivea, and more. Discounts applied at checkout. Valid for a limited time only. Exclusions, T&Cs apply.

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Just Sunnies Just Sunnies

20% off selected brands

Include products from Oakley, Carve, Oliver Peoples, and more. Apply promo code at checkout to avail of discounts. Valid for a limited time only. Exclusions, T&Cs apply.

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Sephora Sephora

FREE 2 deluxe samples on orders over $80

Use the code to avail the offer for a limited time only. T&Cs apply.

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ActiveSkin ActiveSkin

Free Dermalogica Hydrating essentials kit on spending $120

T&Cs apply

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What is Amazon Prime Day?

Amazon Prime Day is an unmissable shopping event that's hosted annually exclusively for Prime members. It's become so popular that many people sign up for the free trial just so that they can access the exclusive deals and discounts too. The event comprises a limited-time shopping window where prices are slashed across a massive range of products discounted by up to 85% off. Lending to the exclusivity of this sale and the jaw-dropping discounts that are usually on the table, Amazon Prime Day is now giving other high-profile sale events like Black Friday and Cyber Monday a run for their money too.

When is Amazon Prime Day 2021?

This year, Amazon has switched up its calendar slightly and, instead of its traditional mid-July sale, the event has been scheduled for October. Amazon Prime Day this year is set to be a 2-day event that will run from midnight on 13 October through to 11:59pm on 14 October, making this year's sale the biggest one to date.

How to score pre-Prime Day sales

As with most Amazon Prime sales, pre-sale discounts will start to appear as the event draws closer. Last year, the deals and discounts started more than two weeks before the official sale date and lucky Prime members were given some amazing deals during this period including 40% off Kindle Unlimited memberships and discounted Amazon music subscriptions.

Another way to access early Amazon Prime Day deals is by asking Alexa. Last year, Alexa dished out exclusive savings to Echo owners two hours before the sale event started, so we'd recommend asking your Echo about Prime deals from around 9pm the night before the official date of the sale and see whether you can unlock a pre-sale discount this time around.

Can you preview Amazon Prime Day deals?

If you ask Alexa, you may find that you'll be able to learn some insider info on a variety of the exclusive deals days ahead of Prime Day, giving you a sneak peek of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals". These deals only last for a very limited time and once they're over they're gone for good. As such, it's a wise idea to plan out exactly what you're wanting to buy before you start to shop.

Amazon Prime Day shopping tips

When it comes to shopping during sales as big as Amazon Prime Day, it pays to be prepared. Below is a list of tips and tricks to help you shop savvier during the 2021 sale event.

  • Recognise the good deals and dodge the bluffs. The Prime Day Lightning Deals are fast-paced and frenzy-inducing. New ones are added as frequently as every five minutes, which can quickly turn your online shopping spree into chaos. While you will need to act quickly to secure the products you want, resist the urge to keep hitting "Add to Cart" on every product you see. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it boasts to be because a good deal is only a good deal until it isn't.
  • Pay attention to the small print. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, don't actually reveal the brand name and model number until just seconds before the sale lands. Pause to check these all-important details before pouncing on a low price.
  • Plan ahead. Never, ever go into a sale event without a clear goal. Set aside some time ahead of the start of the event and think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you'll stop yourself from walking away with a bunch of stuff you didn't really want or need.
  • Check reviews. Sale events can make you feel pressured to shop speedily in order to snatch up the best discounts. This could result in you skipping out on reading through the product reviews as carefully as you usually would, which isn't a great idea. Reading product reviews is vital, unless you're already familiar with the product and know for sure it's what you want.
  • Compare prices. As Amazon Prime Day is being launched close to Black Friday this year, it's a good idea to check out competing deals online. By now, other retailers are very aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
  • Check returns policies. Yes, most Amazon products are eligible for return within a specified period which varies depending on the purchased item. However, it doesn't hurt to double check the information before you buy so that you know exactly where you stand should the need to return an item arise.
  • Voice shop. If you have an Echo device, shop hands-free by taking advantage of exclusive deals by voice shopping with Alexa.

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