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Amazon Prime Day automotive deals 2021

Amazon has just announced its 2021 Prime Day dates, and there’s no better time to secure a steal on automotive essentials.

Gemma Henry
Gemma Henry

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Amazon Prime Day is considered a newcomer to the sales events scene, and yet, it's still rivalling high-profile events like Black Friday, Cyber Monday and Boxing Day. This year's event is set to commence at midnight on 13 October, and we're expecting to see massive discounts across all things automotive.

From innovative car parts and accessories to maintenance essentials, tools and beyond, Amazon Prime Day is offering some of the hottest deals and discounts we've seen all year right now. What's more, this limited time only sale event is just in time for you to save while prepping for the festive season ahead, so it's a win-win.

Scroll on to learn more about what automotive deals are up for grabs throughout the Amazon Prime Day event.

Amazon Prime Day automotive deals

What is Amazon Prime Day?

Amazon Prime Day has become an unmissable event for Prime members, and many people sign up for the free trial just so that they can access the exclusive deals and discounts. The event consists of a limited shopping window where prices are slashed across a massive range of products – the discounts offered can be up to 85% off. Given the exclusivity of this sale and the huge discounts on offer, Amazon Prime Day is now giving other high-profile sale events like Black Friday and Cyber Monday a run for their money.

When is Amazon Prime Day 2021?

This year, Amazon has switched up its calendar slightly, and rather than hosting its traditional mid-July sale, the event has been scheduled for October! Amazon Prime Day this year is set to be a two-day event that will run from midnight on 13 October through to 11:59pm on 14 October, making this year's sale the biggest sale extravaganza to date.

How to score pre-Prime Day sales

As with most Amazon Prime sales, pre-sale discounts will start to appear as the event draws closer. Last year, the deals and discounts started more than two weeks before the official sale date and lucky Prime members were gifted wow-worthy deals such as 40% off Kindle Unlimited memberships and discounted Amazon music subscriptions too.

Another way you may be able to access early Amazon Prime Day deals is by asking Alexa. Last year, Alexa dished out exclusive savings to Echo owners two hours before the sale even began. Start asking your Echo about Prime deals from about 9pm the night before the official date of the sale and see whether you can enjoy a pre-sale discount this time round.

Can you preview Amazon Prime Day deals?

If you ask Alexa, you may find that you can access some insider info on a variety of the exclusive deals days ahead of Prime Day, giving you a sneak peek of what's to come. Bear in mind that Amazon Prime Day is laid out in what it calls "Lightning Deals", which only last for a very limited time before they're gone for good. As such, it's a wise idea to plan out exactly what you're wanting to buy before you start to shop.

Amazon Prime Day shopping tips

When it comes to shopping during sales as big as Amazon Prime Day, it pays to be prepared. Below is a list of tips and tricks to help you shop savvier during the 2021 sale event.

  • Recognise the good deals and dodge the bluffs. The Prime Day Lightning Deals land thick and fast with new ones being added as frequently as every five minutes. This can quickly turn your online shopping spree into a frenzy. While you do need to act quickly to secure the products you want, don't just keep hitting "Add to Cart" on every product that is added to the deals during your shopping spree. Whenever possible, take the time to do a quick Internet search to confirm that the Prime Day price really is as good as it boasts to be.
  • Pay attention to the specifications. Some Prime Day deals, particularly on electronics such as TVs, smart devices and computers, don't actually reveal the brand name and model number until just seconds before the sale lands. Always ensure you double-check these details before pouncing on a low price.
  • Plan ahead. Never, ever go into a sale event without a clear goal. Set some time in advance of the start of the event and think about what it is that you actually need or want to buy. By giving your sale shopping spree a purpose, you'll stop yourself from walking away with a bunch of stuff you didn't really want or need.
  • Check reviews. Sale events can make you feel pressured to speed shop in order to snatch up the best discounts. This could result in you skipping out on reading through the product reviews as carefully as you usually would, which isn't a great idea. Reading product reviews is vital unless you're already familiar with the product and know for sure it's what you want.
  • Compare prices. As Amazon Prime Day is being launched close to Black Friday this year, it's a good idea to check out competing deals online. By now, other retailers are very aware of Amazon's biggest deal day of the year, so there's a chance you could find similar or even better deals by shopping around.
  • Voice shop. If you have an Echo device, take advantage of exclusive deals by voice shopping with Alexa.

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