Amazon Prime Day 2023: Australian dates and early deals revealed
Here's how and when to land the best bargains this Amazon Prime Day.
The EOFY sales haven't even finished yet, but the next major shopping event is already on the horizon.
In early July, Amazon Prime subscribers can score huge discounts across thousands of tech, gaming, fashion, beauty and home products during a 48-hour sale known as Prime Day.
It's the biggest sales event on Amazon's calendar worldwide, and that includes Black Friday.
Let's delve into what we currently know about Amazon Prime Day 2023, including early-bird deals you can get right now.
When is Amazon Prime Day 2023?
Mark your calendars! Amazon Prime Day is set to take place on 11-12 July, giving you two days filled with incredible deals to look forward to.
The specific dates and tomes are as follows: 12:01AM AEST 11 July - 11:59PM AEST 12 July.
You can check out the rest of the big shopping events coming this year via our online sales calendar.
What is Amazon Prime Day?
During Amazon Prime Day, exclusive discounts are made available to Amazon Prime subscribers across the entire website. Frequently, these prices reach all-time lows for various products.
It is essentially Amazon's answer to Black Friday, with most retailers and brands actively participating in the sale (provided they are available on Amazon.)
To fully participate in Amazon Prime Day, you'll need an Amazon Prime membership. If you haven't done so already, now is a great time to get a free 30-day trial.
That way, you will be able to participate in the sale without paying anything extra.
What kind of deals can you expect to see?
This question invites speculation, but one thing is for sure: Amazon's own products, such as Echo smart speakers, Kindle ereaders and Fire TV Stick streaming devices are likely to receive significant price cuts.
In previous years, popular tech brands such as Nintendo, Lenovo, Philips, Samsung and Nikon have seen their products available at greatly reduced prices. We predict there will be a price-cut for the PlayStation 5 this year but nothing is confirmed yet.
If past sales are anything to go by, you can also expect discounts of up to 40% on leading shoe brands including Nike, Vans and New Balance.
Confirmed brands include the following:
- Instant Pot
- The North Face.
No matter what product category you've had your eye on, chances are it will be represented on Amazon Prime Day.
What is Amazon Prime?
Amazon Prime is a premium membership to the Amazon marketplace that provides a wide range of perks and benefits, including:
- Free 2-day domestic delivery
- Free Standard International Delivery on eligible orders over $49
- Prime Video: A Netflix-style streaming service with thousands of titles
- Amazon Music: A Spotify competitor boasting 2 million songs
- Prime Reading: Free access to thousands of ebooks, short stories, comics and children's books via the Kindle Store
- Prime Gaming: Free access to a selection of PC games, with more added every month
- (plus free in-game loot for select titles)
- Access to 12 subscriptions via Prime Video Channels
An Amazon Prime subscription in Australia now costs $9.99 per month, following a $3 monthly price hike in May. While the value is not as good as it once was, the service is still pretty cheap compared to the USA where customers pay US$12.99 - the equivalent of $18 AUD.
Take a look at our comprehensive guide to Amazon Prime to find out more about the service.
Early Amazon Prime deals
Amazon Prime Day officially kicks off on 11 July, but there are already stacks of early-bird deals available. Use the search box below to find specific brands or products,
Up to 63% off Amazon devices
Enjoy up to 57% discount on select Amazon devices, including Fire TV Cube, Kindle Fire, Echo Dot, Fire TV Stick and more. Limited time offer and while stocks last. T&Cs apply.
Up to 80% off: Today's Deals
Save up to 80% on selected toys, books, appliances, beauty, health, laptops and more at Amazon. Hurry, while stocks last. T&Cs apply.
Up to 80% off PlayStation 5 games
Get up to 80% off NBA 2K23, Dead Space, The Last Of Us, Hogwarts Legacy, Call of Duty: Modern Warfare 2 and more at Amazon. Hurry, while stocks last. T&Cs apply.
Up to 39% off select Lego toy sets
Grab Lego toy sets for as low as $58 at Amazon for a limited time only. While stocks last. T&Cs, exclusions apply.
Up to 56% off Philips kitchen and home appliances
Shop Philips home and kitchen appliances at Amazon and save up to 56% for a limited time only. While stocks last. T&Cs, exclusions apply.
30% off Apple Watch Series 8 (GPS + Cellular 41mm)
Get 40% off the Apple Watch Series 6 (GPS + Cellular, 40mm) at Amazon. Comes in a Graphite Stainless Steel Case with Black Sport Band. Originally $1,099, it's now down to $769.30 for a limited time.
Up to 66% off select ASUS hardware and accessories
Shop the best of the ASUS range, including gaming headsets, keyboards, mouse and WiFi routers at Amazon. Hurry, while stocks last. T&Cs apply.
PlayStation 5 consoles from $655.95
Get the PlayStation 5 Digital Edition Console from $648 at Amazon. Hurry, while stocks last. T&Cs apply.
$90 off Meta Quest 2 at Amazon
Get $90 off the Meta Quest 2 while stocks last at Amazon. Limited time offer. T&Cs apply. Old price: $589.99 New price: $499.99
Mattress toppers and protectors as low as $37
Save on mattress protectors and toppers at Amazon. Limited time offer and while stocks last. T&Cs, exclusions apply.
Up to 50% off selected books
Includes best-sellers, new releases, fiction, non-fiction, children's books, cookbooks and more. While stocks last. T&Cs apply.
iPhones from $717
Shop for iPhones and other Apple products and accessories at Amazon. While stocks last. T&Cs apply.
Subscribe and save 10% on household cleaning supplies
Subscribe to auto-deliveries and save 10% on some of the bestselling household cleaning supplies at Amazon. T&Cs, exclusions apply.
Up to 51% off Echo smart speakers
Valid on selected devices only during the Father's Day Sale at Amazon. T&Cs apply.
Save on whisky, scotch and wine
Celebrate Father's Day with his favourite booze. Check out a variety of booze on sale at Amazon. See website for more details. Exclusions apply.
Up to 50% off select books
Deal includes bestsellers. While stocks last. T&Cs apply.
Up to 50% off Korean beauty products
Get up and glow with these fresh finds from Korea. Selected products from Laneige, COSRX, Innisfree and more. T&Cs apply.
Up to 70% off over 700 Kindle titles
Discover new Kindle books in different genres with savings of up to 70% off at Amazon. T&Cs apply.
FREE delivery on your first eligible order
Shop now and enjoy FREE delivery for your first order at Amazon. Limited time only. Hurry, while stocks last. T&Cs apply.
$20 off your first beauty products purchase
Get $20 off L'Occitane, Elizabeth Arden, FOREO and more at Amazon. Minimum spend $89. While stocks last. T&Cs apply.
Over 30% off everything: Outlet Store
Find thousands of discounted items such as beauty, books, clothing, electronics and more at Amazon. While stocks last. T&Cs apply.
45% OFF Skil PWRCore 20V Brushless Chainsaw Kit
Get 45% OFF Skil PWRCore 20V Brushless Chainsaw Kit when you buy at Amazon. Limited time offer. T&Cs apply. Old Price: $449.00 New Price: $246.95
15% OFF TOPEX 20V Cordless Brushless Chainsaw
Save 15% when you buy TOPEX 20V Cordless Brushless Chainsaw on Amazon. Offer is for limited time only. T&Cs apply. Old price: $169.00 New Price: $143.65
Up to 50% off select Amazon devices
Enjoy huge discounts on selected Echo Smart Speakers, Ring security cameras, eero wi-fi routers and more. Valid for a limited time only. Exclusions, T&Cs apply.
Save up to 64% off selected PlayStation products
Shop and enjoy a wide range of discounts on selected PlayStation products only at Amazon. Exclusions, T&Cs apply.
Save 16% Google Nest Cam Outdoor Indoor Battery Smart Security Camera 2 Pack
Save up to 16% when you buy Google Nest Cam Outdoor Indoor Battery Smart Security Camera 2 Pack at Amazon. Limited time offer. T&Cs apply. Old Price: $619.00 New Price: $519.99
14% OFF TP-Link Tapo Smart Wi-Fi Camera
Get 14% OFF TP-Link Tapo Smart Wi-Fi Camera. Limited time offer. T&Cs apply.
20% OFF eufy Security S340 SoloCam
Get 20% OFF eufy Security S340 SoloCam. Limited time offer. T&Cs apply. Old Price: $648.04 New Price: $515.43
$40.95 off Nintendo Switch Console OLED Model
Get the latest Nintendo Switch in the original colour scheme for just $489 - down from an RRP of $539.95. Valid for a limited time only. Exclusions, T&Cs apply.
Up to 65% off PlayStation games and accessories
Enjoy huge discounts on selected games and accessories for PlayStation 5 at Amazon. Hurry, while stocks last. T&Cs apply.
17% off Nintendo Switch Console OLED Model - The Legend of Zelda: Tears of the Kingdom Edition
Get the Nintendo Switch Console OLED Model - The Legend of Zelda: Tears of the Kingdom Edition for $483.99 (previously $549). Valid for a limited time only. Exclusions, T&Cs apply.
50% off Samsung Galaxy Z Flip 4 5G 128GB
Get 50% off the Samsung Galaxy Z Flip 4 5G smartphone at Amazon while stocks last. T&Cs apply.
Up to 36% off selected Samsung Monitors
Get up to 36% off selected Samsung Monitors only at Amazon. Valid for a limited time only. Exclusions, T&Cs apply.
Up to 30% Beelink MINI-S12 Mini PC
Get Beelink mini pc adopts Intel 12th generation quad-core N95 at a discounted price of $251.27 only at Amazon. Valid for a limited time only. Exclusions, T&Cs apply.
Up to 47% computer accessories
Save on selected CORSAIR, Lexar, SanDisk only at Amazon. Valid for a limited time only. Exclusions, T&Cs apply.
HEYMIX 3 in 1 Wireless Charger from $39.19
Grab this 3 in 1 wireless charging station powered by only one cable that can wireless charge Apple watches, Airpods, and Phones at the same time for only $39.19 at Amazon. Exclusions, T&Cs apply.
Save 37% off Breville the Smart Oven Air Fryer
Get this Smart Oven Air Fryer from Breville at Amazon for only $399. Valid for a limited time only. Exclusions, T&Cs apply.
Crocs Unisex Adult Classic Clog from $45.32
Valid for a limited time only at Amazon. Exclusions, T&Cs apply.
Up to 41% off selected camera and accessories
Save on OLYMPUS, Polaroid, Samyang up to 41% at Amazon. Valid for a limited time only. Exclusions, T&Cs apply.
Save 19% off Kindle Paperwhite (16 GB)
Get this Kindle Paperwhite with 6.8" display at the discounted price of $219 at Amazon. Valid for a limited time only. Exclusions, T&Cs apply.
You can see the full list of deals over on our main Amazon Prime Day sales hub.
Search Amazon deals
Here are some of the most popular Amazon offers currently available in Australia. Select a product category or type a product name into the search box to find a deal.