Amazon Prime Day 2021: Australian date and confirmed deals

Posted: 2 June 2021 3:13 pm
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Tens of thousands of products will be discounted when the mega shopping event kicks off on 21 June.

Online giant Amazon is once again gearing up for its massive Prime Day sales, having now revealed that the deals will begin in less than three weeks.

This year is set to be bigger than most, with Amazon announcing that it will be giving Aussie Prime members 65 hours to shop the offers.

When is Amazon Prime Day 2021?

Kicking off at 12am (AEST) on Monday 21 June, Amazon will run local deals for 48 hours until 11:59pm on Tuesday 22 June.

Deals from the UK and US sites will then be available to Australians through the Amazon Global Store until 5pm (AEST) on Wednesday 23 June.

Amazon Prime Day 2021 early deals

While Amazon is yet to announce the majority of its Prime Day deals, some early offers are already available on the site. These include the following:

  • Four months of free premium streaming and unlimited access to more than 70 million ad-free songs with Amazon Music Unlimited (offer available to new subscribers only).
  • Three-month free Audible trial. The deal also includes two free audiobooks of your choice in the first month and one each month after, plus a bonus audiobook chosen by Audible's editors each month and unlimited access to hundreds of hours of audio (offer available for Prime members who have not previously tried Audible).
  • Three-month free Kindle Unlimited trial (offer available for Prime members who have not previously tried Kindle Unlimited).
  • $40 off the Echo Auto (was $79, now $39).

From 12am (AEST) on Friday 11 June, both Prime members and Amazon customers will also be able to rent selected popular movies starting at $2.99 or less on the Prime Video Store.

Tens of thousands of other items will be discounted on Prime Day itself, including Amazon devices, consumer electronics, pantry food and drink, toys, fashion and beauty products.

The offers will feature both big brand names such as Nintendo, Fitbit, Lego and Samsung as well as small local businesses, which can be shopped through the "Shop Local" section of the site.

Amazon Prime Day 2021 deal expectations

In addition to the offers that are already running, we're also predicting that the most popular deals from last year's sale will make a return this Prime Day.

Highlights from the 2020 Prime Day event include the following:

How to shop the Amazon Prime Day 2021 sales

Amazon Prime Day deals are exclusive to Amazon Prime members, which means you'll need to sign up for a membership if you haven't done so already.

Prime membership comes with a 30-day trial, after which it costs $6.99 per month.

It also includes a range of other perks, including the following:

  • Access to other exclusive deals, discounts and sales events throughout the year
  • Free delivery on millions of eligible items
  • Unlimited access to over 1,000 books and magazines with Prime Reading
  • Unlimited access to movies and TV episodes with Prime Video
  • Access to 2 million ad-free songs
  • Free games and in-game loot

What is Amazon Prime Day?

Amazon Prime Day is a global shopping event that is run exclusively for Amazon Prime members. It includes competitive deals on everything from beauty products to tech devices, making it easy for shoppers to bag themselves a major bargain.

Director of Prime for Amazon Australia, Arno Lenior said in a release, "We are thrilled to bring Prime Day back to Australia, giving Aussie Prime members access to huge savings on tens of thousands of products."

"Last year marked the two biggest days for small Australian businesses on Amazon.com.au and to make sure they have a huge Prime Day this year we are once again putting them front and centre through our 'Shop Local' store during one of our busiest times of the year."

To find out more about Amazon Prime Day, visit our Prime Day guide.

Looking for more ways to save? Check out today's top five deals and our huge database of coupon codes.

Image credit: Instagram user amazonaustralia

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