Amazon’s The Drop is here: Everything we know so far
With trends coming straight from influencers, the made-to-order shopping experience only lasts 30 hours at a time – so get in quick!
Looking for the latest and greatest global trends? Are you wondering what the hottest fashion influencers are absolutely loving? Amazon's The Drop is here and it's an innovative way to shop the latest trends. Amazon customers from around the world will have exclusive access to limited-edition collections that are personally designed by fashion influencers from all around the world.
We love the idea of The Drop – trends are usually seasonal and this new shopping experience is sure to excite. The pieces are all made-on-demand for a limited time. This results in less fashion waste because the manufacturing facilities only make what is actually sold and that's a big tick in our books! But, the shopping experience is actually time sensitive. The Drop only lasts up to 30 hours at a time so you need to get in quick to score the fashion pieces! You can shop via the Amazon App or on mobile browser. Simply select Programs and Features in the Amazon App, then you should be able to see The Drop!
You don't need an Amazon account to shop, but if you do want to receive alerts, we recommend signing up. That way, you won't miss any future collections from your favourite fashion influencers. The first influencer to score the spotlight is Paola Alberdi, who has an impressive 1 million followers on Instagram.
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New collections will be launching every few weeks. If you are wondering which other influencers will be participating in The Drop, we have all the answers for you! People who are designing fashion pieces right now include Emi Suzuki, Sierra Furtado, Leonie Hanne and Patricia Bright.
In addition to The Drop's limited edition collection, Amazon will also offer Staples by The Drop. The range includes wardrobe staples that are built to complement the influencer designed collections. Styles within Staples by The Drop are available all the time via the Amazon App, mobile browser or desktop.