Yes, Amazon launched a fashion line
The line is called Find and it's available now.
Amazon has taken another step towards total online shopping domination (at least in the UK; we're still anxiously waiting for the soon-to-come Amazon Australia launch) by launching an affordable and on-trend women's fashion line. It's called Find and most of the pieces look like they're fresh out of a fashion editorial.
Amazon has been working on the 500-piece collection for the past year and it's now available on the Amazon UK site. The pieces make the coveted "London-look" available at an accessible price point, with trench coats for £60, blazers for £35 and velvet boots for under £50.
Definitely one of the best things about this line is its extensive range of denim. Amazon clearly understands the wear-anywhere-and-everywhere value of denim to the modern woman. As a result, the brand hasn't skimped on its jeans offering. Find includes around 25 different styles of jeans ranging from black to vintage blue and skinny to wide-leg.
Presently, Find is only available on the UK Amazon site, but with the launch of Amazon in Australia coming very soon, perhaps it's only a matter of time before we get access to this affordable and fashionable clothing line locally.