Amazon Australia (Soft) Launch LIVE BLOG

Jodie Humphries 23 November 2017 NEWS


Everyone's eyes are on as the retail giant goes live with a soft launch.

We thought as Amazon (softly) launches in Australia we would give you a rundown of all the reactions from around the web. For all the latest news, check out our constantly updating Amazon Australia guide.

That banner had been seen before today, but Amazon has increased its prominence this afternoon as the site readies launch, making it easier for potential Amazon resellers to register for the marketplace

Can't wait for Amazon Australia to launch? Check out these Black Friday deals.

All the emotions we have felt with Amazon Australia's launch.

Thursday 23 November


Everyone went crazy when it clicked over to 2pm.

Sellers prepare for Amazon's launch.


Seems it was 2pm AEST not ADST...whoops!

Maybe we just weren't one of the chosen ones.

What will you be able to buy from Amazon Australia?

At least the time mix up gave us time to check on those most affected by Amazon's launch.

It's also increasingly possible that today's Australian soft launch will only be an internal test for a select group of customers, possibly internal customers only. Will Amazon launch a credit card with their launch in Australia? T-minus 3 minutes - it's coming!

Redo your home with one of these homewares brands that will be selling on Amazon.

3pm ADST (2pm AEST):

Well that was anti-climactic.


Still no launch so people are planning their purchases.

And reviewing the state of Australian retail post-Amazon.

Check out all the tech brands who will be on Amazon. Could this be all we see for today?

Someone has purchased from Amazon Australia


While you wait for Amazon to launch check out some of the crazy expensive things you can buy!


Products are slowing being added.

This tweet sums up the finder office right now.

How everyone is feeling about the Amazon launch in Australia.


With no more action on the Amazon Australia website we are signing off for now, but stay tuned when we see updates we will update.



Friday 24 November



Some people are starting to loose their patience

While others are asking for an early Christmas present

Some people are patiently waiting for the launch whilst simultaneously annoying their spouse

With Black Friday and Amazon Australia launching I think we can all relate.


With 10am looming and still no open launch some speculated that we may have gotten it all wrong


Some small hope came from those who were inside the chosen few to have early access

Check out how the categories for Amazon Australia compare to overseas.

Seems yesterday was merely internal orders and we may not actually see a full launch today.

Angus Kidman offers his thoughts on Amazon Australia's launch in the latest Findings column.

Searching for Alexa!


Patient shoppers await the launch.


With still no launch eyes turned to the rections from Australian retailers.

Whilst others lamented on their day ahead.

And asked for others assistance as they head back to their real life.

See all things Amazon Australia.

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