Everything you need to know about Amazon Australia’s Launchpad initiative

Posted: 8 August 2019 10:16 am

Amazon Launchpad

Image: Amazon Australia

Sourcing the coolest new products has never been easier.

Amazon has been a force to be reckoned with ever since its Australian launch back in 2017. Selling both popular and hard-to-find items from all over the world, the online marketplace has become an incredibly popular shopping destination, and it's about to become even more so with the introduction of its new Launchpad program.

The new initiative serves as a platform for local entrepreneurs and startups to showcase their products to a broader audience, helping to make it easier for small businesses to break into the Australian retail market. It will also service customers by making genuine Australian products more accessible and by allowing you to shop new and innovative products that you can't buy elsewhere.

Already there are over 150 local and international brands up and running on Launchpad for you to check out. From fashion and skincare to stationery and spirits, the site brings with it a whole range of exciting products that will give you more shopping options and help you to source unique and original gifts.

Amazon Australia launchpad

Some of the brands currently available to shop include ethically designed surfwear brand Salt Gypsy, men's skin and hair care label VITAMAN and non-alcoholic classic spirits brand Lyres.

According to Country Manager for Amazon Australia, Rocco Braeuniger, the Launchpad program will, "help ease some of these challenges for startups and entrepreneurs alike, allowing them to focus on growing their businesses and freeing up time for future innovation".

We've already seen this on the US version of the site, where Launchpad has been up and running for several years. The initiative has witnessed a huge amount of success during this time, meaning that we will likely see a similar response here in Australia.

Currently, there is no charge to be included on the platform, though retailers do have to apply to be featured. Amazon has said that it will be reviewing program fees from 2020 though, so retailers who want to be involved might want to consider submitting an application before then.

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