Amazon Australia has arrived and here is everything you should know

Posted: 5 December 2017 10:39 am

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Here's everything you need to know about the Amazon Australia launch including pricing information, shipping information and whether or not Australia will get the Echo or Prime shipping service.

After months since the initial announcement, Amazon Australia has finally launched. In the early hours of 5 December, Amazon Australia went live and is selling fashion, electronics, manchester and more. Here are all the key things you need to know about this Amazon Australia today.

Is it cheaper? And by how much?

Yes and no. As expected, there are some categories where Amazon is cheaper and some categories where it's not.

In beauty Amazon appears to be up to 20% cheaper on a fair few items. When looking at the popular Maybelline The Nudes palette we can see that Amazon is around 15% cheaper than Priceline.

priceline nudes screenshot


amazon nudes screenshot

Amazon Australia

It also appears that there are some significant savings on electronics on Amazon Australia. We've seen that the Fitbit Flex 2 is retailing for $66 on Amazon Australia and the rrp is $149.95. We've put together a full round up on Fitbits on Amazon Australia here.

There are a number of great deals and savings in the video games categories too. Amazon appears to have the Nintendo Switch $50 cheaper than other retailers.

Amazon however does not seem to be cheaper across the board. The prices on most of the fashion items are the same as most other stores in Australia. There don't seem to be too many price differences in the homewares categories either. In fact, a price analysis of Taylor Swift's new album showed that Amazon won't necessarily be the cheapest in categories like music and movies.

But this could change since one of Amazon's key points of difference is being cheaper.

Where does Amazon Australia ship to? And how much is it?

Everywhere! Amazon Australia appears to ship to all corners of Australia. But don't expect it to get there quickly. Especially if you live in a regional area or choose the free shipping option.

Amazon Australia is offering free shipping on orders over $49 but this free shipping option will take a while. If you live in a metro area the speed is three to seven days but if you live in a regional area you'll be waiting for seven to ten days.

If you want it faster, it will cost you between $5.99 and $7.99 for two to three day shipping for metro areas and $9.99 for three to seven day shipping in regional areas. And if you want priority shipping you'll be paying even more. Priority shipping to regional outside of NSW, VIC and SA will cost you $19.99 and still takes one to three business days. Ouch.

Location Priority speed Priority cost Expedited speed Expedited cost Free delivery speed Cost
Sydney 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Melbourne 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Brisbane 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Adelaide 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Canberra 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Perth 1-2 business days $11.99 2-3 business days $7.99 3-7 business days Free for orders $49+
Major cities in NSW, VIC, SA 1-2 business days $11.99 2-3 business days $7.99 3-7 business days Free for orders $49+
All other areas 1-3 business days $19.99 3-7 business days $9.99 7-10 business days Free for orders $49+

Does Australia have Amazon Prime?

No, it appears at this stage that Amazon does not offer Prime here in Australia. In the USA, Prime costs $99 per year and give you access to free two day shipping on millions of items. Prime members also get access to the Prime Now service which guarantees deliver on several thousand items within two hours - and you can pay a bit extra to the tune of $7.99 if you want your items within one hour.

At this stage Amazon is not offering Prime to its Australian customers but we're expecting the company to introduce this service soon. The Amazon Australia website notes that Prime will be coming to Australia soon - but given the delivery windows Amazon Australia is currently offering, we're not sure if Australian Prime will be the same as the Prime offering in other countries.

You can read more about Amazon Prime in Australia here.

Will Australia see the Amazon Echo?

At this stage it looks like Australia won't have the voice automated speaker. The Amazon Echo is a smart speaker that connects to voice-recognition artificial intelligence "Alexa". The Echo allows you to play music, make to-do list, play audiobooks, order products from Amazon and more. "Alexa" can order Prime-eligible products for you at your request. And just like with Prime, Aussies will have to wait until we can get the Amazon Echo. According to some reports, the Echo should be available some time next year.

But if you're really keen on buying one, you can read our hack to buying an Amazon Echo here in Australia.

There are a few key features Amazon Australia doesn't have

Finder compiled a list of all the features missing from Amazon Australia when compared with other markets. Some of the key differences of course include that we don't have Prime or the Echo. But some of the surprising pieces missing from Amazon Australia include the wishlist function.

Amazon Australia also doesn't appear to stock televisions or phones - an odd one because these categories perform so well in other markets. Amazon Australia is also not selling groceries or any sort of baby formula at this stage. It also doesn't offer Home Services, a key feature of the US site. Read more on these missing features here.

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