Live blog: Amazon Australia has launched
Amazon Australia has arrived just in time for Christmas.
After a very soft launch on 23 November and news that its flagship product the Amazon Echo wouldn't arrive in Australia until 2018 hope was lost of a pre-Christmas launch. Today in the early hours of the morning, however, Amazon Australia officially went live.
Any eagle-eyed Twitter users could have predicted this impending launch as the official Amazon Australia Twitter account went live and tweeted:
— Amazon.com.au (@AmazonAustralia) December 4, 2017
Before this, the account had been unattached to Amazon's official branding and somewhat dormant.
Most Australians woke up to this news but some were online in the wee hours to see the slow rollout live:
— Daniel Vuckovic (@VOOK64) December 4, 2017
Full categories list available on Amazon Australia. pic.twitter.com/KBMewrAjhb
— Marketplace Pulse (@MarketplacePuls) December 4, 2017
And with its launch came the price analysis and comparison, so how does Amazon Australia really stack up? They have some categories where they are offering savings including video games, fitness trackers and household cleaning products. In other categories, they still have some things to learn about the Australian market. And without Amazon Prime there is a still a huge gap between Australia and Amazon around the world. It is definitely exciting this shopping giant has arrived but most Australian's are still wary of whether it will live up to its hype. How Taylor Swift proves Amazon Australia isn't always cheaper.
— Coaltopia (@Coaltopia) December 4, 2017
Despite the healthy scepticism, there was still a lot of love and happiness around the launch.
— Charlie McBroom (@McEcommerce) December 4, 2017
So what has everyone bought off Amazon?
Well, other than Prime not quite being ready for prime time (heh), what was everyone’s first useless Amazon Australia purchase? pic.twitter.com/Kmezi74ItM
— Pat Murray (@_patmurray) December 4, 2017
Just as local tech media predicted (every single day...), Amazon has launched their store in Australia. Now, go and compare prices! pic.twitter.com/urP0NKHrTN
— Geoff Quattromani (@GQuattromani) December 4, 2017
Wearables price comparison The launch hasn't been without a few hiccups, for example, Amazon Fire TV stick is available in Australia vs Amazon pulls Fire TV stick from Australia. Whoops! UPDATE: Fire TV is now available in Australia. It might be a little while before all the kinks are worked out.
You win some you lose some:
Cheap monitors.. or expensive powerboard? Welcome to amazon australia lucky dip pic.twitter.com/RSp9EifeXZ
— Matt Watt (@karwalski) December 4, 2017
Food processors price comparisons. I guess Amazon doesn't have the best deals on everything.
Nice to find little easter eggs in the Amazon Australia code:
— It's Jess! (@jgirardi_) December 4, 2017
@amazon you need some work done on your filtering. I searched for Nike shoes and it gave me puma shoes instead. Let me know if you need help with testing. @PUMA @Nike congrats on the launch in Australia. #amazonaustralia #Amazon pic.twitter.com/vmWbq3NChZ — Regdela (@Regdela1) December 4, 2017
— Taej Cutmore-smith (@taejcs) December 4, 2017
With Amazon Australia comes Amazon Help (@AmazonHelp) on Twitter:
We haven't made an announcement about it yet. Kindly stay tuned. ^NR
— Amazon Help (@AmazonHelp) December 4, 2017
Australia to Amazon right now. pic.twitter.com/xCNggPglTM
— Mark Serrels (@Serrels) December 5, 2017
Projector price comparisons. Amazon Australia is here for all your Christmas needs.
Explore millions of new products now on https://t.co/W9FdTACERJ. It’s simple to give a little love this Christmas. #ShopAmazonAU #AmazonAustralia pic.twitter.com/XkFrJmSmnM — Amazon.com.au (@AmazonAustralia) December 5, 2017
There are still some teething issues, but that can always be expected.
— SidPrak (@sid_prak) December 5, 2017
Amazon may need to learn what cricket is in Australia:
Aren't we all feeling a bit of this?
— Reece McDowall (@RDiddyAU) December 5, 2017
Some people found offence in some of the products not available on Amazon Australia.
I don’t want to be over-dramatic or anything but quite frankly, Amazon, this is an insult to Australian culture and national identity #amazonaustralia pic.twitter.com/CdwRHVoyED — Yvonne 王祎 (@yvonne_w93) December 5, 2017
Finding the positive side of Australia only just getting Amazon.
But Australia has AC/DC and didgeridoos so....
— Oversized Geek (@GeekXD2) December 5, 2017
When Amazon Australia messes with your Christmas wish.
Gerry Harvey : Santa just told me I've been a good boy this year and I'll get nearly everything on my Wish-list! https://t.co/KgelRgrMqL : Hold my $70 Carlton Draught....#amazonaustralia — C-Scan (@CScanTheElder) December 5, 2017
The launch of Amazon Australia may be the most underwhelmed I have ever been. pic.twitter.com/6yxWn7lZGH
— Jakkii Musgrave (@slybeer) December 5, 2017
Can't go past Gerry Harvey's response to Amazon Australia.
On that note, we are leaving the live blog to go buy some useless items from Amazon Australia! Enjoy shopping!