Aside from Prime, what else does Amazon Australia not have?

Alexandra Hourigan 5 December 2017 NEWS

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Amazon Australia is here but without its Prime subscription shipping service. And there are a few other notable differences between the American and Australia stores.

The Amazon Australia site transformed early this morning from the standard "Kindle only" store to a new site which shows that Amazon Australia is officially open for business.

However, it's difficult not to notice all the Amazon features that Australians are unfortunately missing out on. Whether these features are just coming later or they don't fit into Australia's retail environment, it's safe to say we aren't getting every feature the US site has in one go. So what exactly didn't launch with Amazon Australia?

Amazon Australia doesn't have Wish Lists

An aspect that seems quite expected from online retailers is the wish list. Yet for some reason, this is a feature left out of the Amazon launch.

The Amazon Wish List feature is not only an amazing way to gather and save everything you wish to buy in a selected area but shoppers in the US with access to this tool can also send it to others as a, well, wish list, by making it public.

Amazon Australia launched without Prime

Amazon Prime is the subscription service shoppers can pay for monthly or annually that reaps them multiple benefits. It includes pros like free shipping, video streaming services, music, e-books and other Amazon-specific perks.

The main aspect of Prime that makes it worth your while is the shipping. You get free 2-day shipping and even free same day shipping in some areas on some items. But alas, Prime isn't available in Australia... yet.

A note on the Australian site says that Amazon staff "are working hard to bring Australia the program enjoyed by tens of millions of Prime members around the world". So it's just a matter of time before Prime arrives in Australia but you can find out more here.

Amazon Australia only has same day shipping for some areas

Whilst we aren't getting Prime, a main aspect of Amazon Australia that has shoppers giddy with excitement is the competitive shipping times and rates. However as previously mentioned, their US shipping times are not going to be the same here in Australia.

In the US, most eligible products qualify for free shipping if they're over $25 USD. However, to qualify for free shipping here in Australia the minimum spend is $49. Additionally, same day delivery will only be available for selected items and areas with the options of standard/free, expedited or priority delivery on other orders. They have supplied a convenient guide for shoppers to estimate their shipping time according to their delivery option and location.

Location Priority speed Priority cost Expedited speed Expedited cost Free delivery speed Cost
Sydney 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Melbourne 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Brisbane 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Adelaide 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Canberra 1 business day $9.99 2-3 business days $5.99 3-7 business days Free for orders $49+
Perth 1-2 business days $11.99 2-3 business days $7.99 3-7 business days Free for orders $49+
Major cities in NSW, VIC, SA 1-2 business days $11.99 2-3 business days $7.99 3-7 business days Free for orders $49+
All other areas 1-3 business days $19.99 3-7 business days $9.99 7-10 business days Free for orders $49+

Amazon Australia won't sell the Echo

To purchase an Echo, you unfortunately need a US Credit Card. Well guess what? You still need a US Credit Card. An Echo is the smart speaker that houses your personal assistant, "Alexa". To name a few of its functions, the Echo efficiently has voice interaction, music playback, the ability to make to-do lists, set alarms, stream podcasts, play audiobooks, provide weather forecasts, traffic reports and other real-time information. However, fear not because the Echo is still due to launch some time next year.

Amazon Australia doesn't appear to sell TVs and other big consumer electronics categories

As previously mentioned in our Amazon Australia categories article, we're receiving less than half of the categories than the US. Amazon Australia will consist of 12 departments where its US counterpart consists of 46. The big standouts missing from categories is the absence of Televisions, Cellphones, and two major Amazon features, Grocery & Gourmet Food and Prime Pantry. The absence of Grocery & Gourmet Food and Prime Pantry leads us to our next point.

Amazon Australia doesn't have Fresh – the groceries section

One of the key selling points of Amazon in other markets, particularly the American market, is Fresh, the grocery section. Fresh allows you to purchase your groceries delivered straight to your door. This is one of Amazon's most popular features as it not only saves customers the hassle of going into the store themselves but allows them to set up reoccurring purchases and deliveries so you'll never run out of milk and bread again.

It is interesting to see that Amazon Australia has entered the market without this key offering, especially since the Australian grocery sector is small and lacks competition. The time is ripe for another player to enter the market and disrupt the already limited options Australians have to shop for groceries. Perhaps Amazon Australia will introduce Fresh later in the game. Who knows?

Amazon Australia doesn't have Home Services

Whether it's plumbing, electrical, cleaning or any other service for your home, Amazon allows shoppers to select what they need and a professional to be at their door and completing the job.

Unfortunately, this is not available here in Australia. Whilst Australia doesn't lack any services such as these outside of the site, home services on Amazon Australia would've allowed a much easier option for consumers. They do have a category for Home Improvement, where shoppers are able to purchase tools in order to DIY it themselves. Whether Amazon is waiting to obtain more partners for this feature or it's something we won't be receiving in Australia, it may just be a waiting game to find out.

Stay tuned for more Amazon updates coming soon.

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