Amazon Australia is throwing a massive Boxing Day sale, replete with Lightning Deals

Matt Sayer 21 December 2017 NEWS


A second chance for the online retailer to wow Aussies with great deals.

Despite all the anticipation leading up to its launch, Amazon's arrival here in Australia didn't get off to the best start. First, no one seemed to know exactly when the retailer was going to go online, with numerous leaks and products going on and off sale seemingly at random. The expected pre-Black Friday launch never happened, and when the site finally went officially live, the lukewarm deals left a lot of Aussies disappointed.

Thankfully, Amazon looks to be making up for its rocky launch with a massive Boxing Day sale across its entire catalogue. Kicking off on Tuesday 26 December at 12:00AM AEDT, the sale will feature hundreds of regular deals plus the retailer's lauded Lightning Deals – limited-time and limited-stock bargains that often have prices slashed by 50% or more.

For tech-lovers looking to snag a great deal, there'll be discounts on a wide range of popular product lines including Fitbit fitness trackers, Sonos speakers, video games from companies like Nintendo, Ubisoft and EA as well as children's toys from big-name manufacturers like Mattel, Hasbro and Play-doh.

Amazon's own Kindle e-readers will also see a big discount, with up to $50 off select models. The company's streaming TV device, the Fire TV stick, will also receive an as-yet unannounced price-cut, too.

"We hope that with our Boxing Day sale we are offering customers great value across hundreds of products and a convenient way to shop during the holidays," said Rocco Braeuniger, Country Manager of Amazon Australia.

Amazon Australia's Boxing Day Sale will last from the crack of dawn on 26 December and end at the last stroke of midnight, so you'll want to set aside some time from your familial celebrations to snag yourself a bargain before they're all gone.

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